New umbrella group unites emc3, BEG, and From Now, marking the beginning of a values-driven, global growth platform for experience-led agencies.
Global event agency emc3 has announced the formation of the emc3 Collective, a newly established umbrella group that brings together specialist agencies united by shared values, creative excellence, and commercial ambition. The launch of the Collective coincides with the strategic acquisition of BEG (Boston Experiential Group), a full-service B2C experiential agency based in the United States.
The emc3 Collective now includes:
- emc3 – a global B2B events agency known for strategic, high-impact experiences
- BEG – B2C experiential and activation specialists driven by innovation and storytelling
- From Now – a sustainability consultancy delivering purpose-led strategy and ESG integration across events and brand experiences
“The emc3 Collective represents the next chapter of our journey, bringing together bold, creative, and values-led agencies that can scale with intention,” said Alistair Graham, CEO of the emc3 Collective. “With BEG coming on board, we’re expanding our reach, diversifying our offering, and laying the foundations for future growth.”
A strategic partnership rooted in shared values
Founded by Sophia D’Angelo, BEG delivers standout consumer campaigns for leading global brands including P&G, Meta, Fever-Tree, Samuel Adams, and Welch’s. The agency will continue to operate independently under its existing brand and leadership. Sophia remains the Managing Director of BEG, joining the emc3 Collective’s senior leadership team and reporting to Lee-Anne Caldwell, Global Managing Director of the Collective.
“From the outset, it was clear that we shared the same energy, ambition, and people-first approach,” said Sophia D’Angelo. “The emc3 Collective gives us the platform to keep doing what we do best, with the added benefit of scale, support, and a shared vision for what’s next.”
The formation of the Collective builds on a period of transformational growth for emc3, which has:
- Achieved B Corp Certification
- Received the King’s Award for Enterprise
- Acquired From Now, reinforcing its commitment to sustainable practices
- Expanded its US footprint through the relocation of CSO Dan Curtis to New York
- Appointed Lee-Anne Caldwell as Global Managing Director
- Secured Gold EcoVadis Certification
A platform for sustainable growth and future acquisitions
The emc3 Collective has been built as a platform to scale talent, technology, and capability across values-led agencies. The acquisition of BEG marks the first in a planned series of strategic additions, as the Collective expands its global footprint with intention.
Each agency retains its own identity while benefiting from shared infrastructure, operational support, and a connected global network. For clients, the model offers a single, trusted partner delivering aligned, purpose-led experiences across B2B, B2C, and sustainability.
The acquisition of BEG and the formation of the Collective were officially announced at a recent Pulse event, emc3’s community-led event series, during its Austin debut.
“This is just the beginning,” added Daniel Curtis, Chief Strategy Officer, emc3 Collective. “With the acquisition of BEG, we’re excited to operate in the B2C space. The emc3 Collective brings bold, values-led agencies together, and we’re actively exploring further acquisitions to expand our capabilities for our clients around the world.”
With the formation of the Collective, emc3 is raising the bar, blending international scale with creative excellence and cross-disciplinary expertise to deliver unified, high-impact, sustainable experiences across B2B and B2C.
To learn more about the emc3 Collective and its growing group of agencies, visit emc3collective.com.
