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Diddy Cries as His Children Beg Judge for Mercy at Sentencing
Celebrity News

Diddy Cries as His Children Beg Judge for Mercy at Sentencing

by jummy84 October 4, 2025
written by jummy84

Diddy Cries as His Children Beg Judge for Mercy at Sentencing

The courtroom grew emotional during Sean “Diddy” Combs’s October 3, 2025 sentencing hearing, as both the music mogul and his children cried while pleading for mercy.

His twin daughters, Jessie and D’Lila, openly wept as they addressed the judge. Jessie told the court, “He is still our dad, and we still need him present in our lives.” Her sister followed, voice breaking: “We cannot watch our baby sister grow up fatherless… Please, your honor, please give us the chance to rebuild together.”

As they spoke, Combs himself broke down, sobbing while listening to their appeals. His attorney, Nicole Westmoreland, also fought back tears as she described Combs as someone who had contributed to the Black community and worked to inspire others. The court also viewed a video highlighting his family moments, charitable efforts, and community work.

But prosecutors countered sharply, asking for more than 11 years in prison. They accused Combs of showing no true remorse, pointing to his decision to book speaking engagements in Miami the week after sentencing. One prosecutor called it “the height of hubris.”

Judge Arun Subramanian echoed their concerns, saying Combs had “challenged his factual guilt full-throatedly” and had not demonstrated genuine accountability.

Combs’s defense pushed for a sentence of no more than 14 months, citing the year he has already spent in detention since his September 2024 arrest, when he was denied bail. Story developing …


October 4, 2025 0 comments
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Events

emc3 forms the emc3 Collective with acquisition of BEG to drive strategic expansion

by jummy84 September 30, 2025
written by jummy84

New umbrella group unites emc3, BEG, and From Now, marking the beginning of a values-driven, global growth platform for experience-led agencies.

Global event agency emc3 has announced the formation of the emc3 Collective, a newly established umbrella group that brings together specialist agencies united by shared values, creative excellence, and commercial ambition. The launch of the Collective coincides with the strategic acquisition of BEG (Boston Experiential Group), a full-service B2C experiential agency based in the United States.

The emc3 Collective now includes:

  • emc3 – a global B2B events agency known for strategic, high-impact experiences
  • BEG – B2C experiential and activation specialists driven by innovation and storytelling
  • From Now – a sustainability consultancy delivering purpose-led strategy and ESG integration across events and brand experiences

“The emc3 Collective represents the next chapter of our journey, bringing together bold, creative, and values-led agencies that can scale with intention,” said Alistair Graham, CEO of the emc3 Collective. “With BEG coming on board, we’re expanding our reach, diversifying our offering, and laying the foundations for future growth.”

A strategic partnership rooted in shared values

Founded by Sophia D’Angelo, BEG delivers standout consumer campaigns for leading global brands including P&G, Meta, Fever-Tree, Samuel Adams, and Welch’s. The agency will continue to operate independently under its existing brand and leadership. Sophia remains the Managing Director of BEG, joining the emc3 Collective’s senior leadership team and reporting to Lee-Anne Caldwell, Global Managing Director of the Collective.

“From the outset, it was clear that we shared the same energy, ambition, and people-first approach,” said Sophia D’Angelo. “The emc3 Collective gives us the platform to keep doing what we do best, with the added benefit of scale, support, and a shared vision for what’s next.”

The formation of the Collective builds on a period of transformational growth for emc3, which has:

  • Achieved B Corp Certification
  • Received the King’s Award for Enterprise
  • Acquired From Now, reinforcing its commitment to sustainable practices
  • Expanded its US footprint through the relocation of CSO Dan Curtis to New York
  • Appointed Lee-Anne Caldwell as Global Managing Director
  • Secured Gold EcoVadis Certification

A platform for sustainable growth and future acquisitions

The emc3 Collective has been built as a platform to scale talent, technology, and capability across values-led agencies. The acquisition of BEG marks the first in a planned series of strategic additions, as the Collective expands its global footprint with intention.

Each agency retains its own identity while benefiting from shared infrastructure, operational support, and a connected global network. For clients, the model offers a single, trusted partner delivering aligned, purpose-led experiences across B2B, B2C, and sustainability.

The acquisition of BEG and the formation of the Collective were officially announced at a recent Pulse event, emc3’s community-led event series, during its Austin debut.

“This is just the beginning,” added Daniel Curtis, Chief Strategy Officer, emc3 Collective. “With the acquisition of BEG, we’re excited to operate in the B2C space. The emc3 Collective brings bold, values-led agencies together, and we’re actively exploring further acquisitions to expand our capabilities for our clients around the world.”

With the formation of the Collective, emc3 is raising the bar, blending international scale with creative excellence and cross-disciplinary expertise to deliver unified, high-impact, sustainable experiences across B2B and B2C.

To learn more about the emc3 Collective and its growing group of agencies, visit emc3collective.com.

September 30, 2025 0 comments
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