These are the stories making headlines in fashion on Tuesday. Rachel Tashjian has joined CNN as senior style reporter, the network announced on Tuesday. In her new role, Tashjian will provide multi-platform reporting and analysis of everyday appearance and high fashion alike, and will continue …
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These are the stories making headlines in fashion on Thursday. Vestiaire Collective is the first resale platform to launch carbon credits from circular fashion. The luxury resale platform’s new initiative issues credits that quantify emissions prevented when consumers purchase pre-loved fashion …
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New umbrella group unites emc3, BEG, and From Now, marking the beginning of a values-driven, global growth platform for experience-led agencies.
Global event agency emc3 has announced the formation of the emc3 Collective, a newly established umbrella group that brings together specialist agencies united by shared values, creative excellence, and commercial ambition. The launch of the Collective coincides with the strategic acquisition of BEG (Boston Experiential Group), a full-service B2C experiential agency based in the United States.
The emc3 Collective now includes:
“The emc3 Collective represents the next chapter of our journey, bringing together bold, creative, and values-led agencies that can scale with intention,” said Alistair Graham, CEO of the emc3 Collective. “With BEG coming on board, we’re expanding our reach, diversifying our offering, and laying the foundations for future growth.”
Founded by Sophia D’Angelo, BEG delivers standout consumer campaigns for leading global brands including P&G, Meta, Fever-Tree, Samuel Adams, and Welch’s. The agency will continue to operate independently under its existing brand and leadership. Sophia remains the Managing Director of BEG, joining the emc3 Collective’s senior leadership team and reporting to Lee-Anne Caldwell, Global Managing Director of the Collective.
“From the outset, it was clear that we shared the same energy, ambition, and people-first approach,” said Sophia D’Angelo. “The emc3 Collective gives us the platform to keep doing what we do best, with the added benefit of scale, support, and a shared vision for what’s next.”
The formation of the Collective builds on a period of transformational growth for emc3, which has:
The emc3 Collective has been built as a platform to scale talent, technology, and capability across values-led agencies. The acquisition of BEG marks the first in a planned series of strategic additions, as the Collective expands its global footprint with intention.
Each agency retains its own identity while benefiting from shared infrastructure, operational support, and a connected global network. For clients, the model offers a single, trusted partner delivering aligned, purpose-led experiences across B2B, B2C, and sustainability.
The acquisition of BEG and the formation of the Collective were officially announced at a recent Pulse event, emc3’s community-led event series, during its Austin debut.
“This is just the beginning,” added Daniel Curtis, Chief Strategy Officer, emc3 Collective. “With the acquisition of BEG, we’re excited to operate in the B2C space. The emc3 Collective brings bold, values-led agencies together, and we’re actively exploring further acquisitions to expand our capabilities for our clients around the world.”
With the formation of the Collective, emc3 is raising the bar, blending international scale with creative excellence and cross-disciplinary expertise to deliver unified, high-impact, sustainable experiences across B2B and B2C.
To learn more about the emc3 Collective and its growing group of agencies, visit emc3collective.com.
Lorde thinks pop music is “about the collective”.
Lorde has opened up about her creative process
The 28-year-old singer has explained that she tries to provide some temporary relief to fans who are experiencing some “big, deep pains”.
Lorde told Dazed: “I reread [Lois Lowry’s] The Giver recently. I read it as a ten-year-old, and I reread it on the plane a couple of weeks ago and it really struck me. There’s this figure in the community who feels all the pain that other people couldn’t handle – absorbs it, holds it.
“Without being too f****** high-minded – I make pop music, I’m under no illusion – I think it’s my job to get as close to these big, deep pains that we all feel as I can bear, and try and alchemise them into something that is beautiful and gives catharsis. I think about that a lot with my work.”
Lorde’s music is personal to her own experiences. However, the singer believes she also has a responsibility to her fans.
She said: “I don’t really see it as being about me, although it is very personal. But that’s why I find pop music so incredible, because it’s about the collective.”
Meanwhile, Lorde previously confessed that she felt “disconnected from [her] creativity” at the start of 2023.
The chart-topping star considered quitting the music business altogether two years ago, admitting that she was “not in a great way” at the time.
Speaking to BBC Radio 1’s Jack Saunders, she explained: “At the beginning of 2023 I was not in a great way on a lot of levels.
“I’d never felt more disconnected from my creativity.”
Lorde admits that an eating disorder took over her life at the time, and that it stunted her musical creativity.
The Royals hitmaker shared: “All I was thinking about was trying to weigh as little as possible.
“Going to sleep thinking about food, waking up thinking about food and exercise – that was my creative pursuit.”
Lorde released her latest album, Virgin, earlier this year, and she was deliberately brave in her approach to the project.
She said: “It was hard, it was scary. Some songs aren’t easy.
“I made a lot of changes and really put my artistry front and centre and made that my full-time job and I got a lot of stuff out of the way.”