New York Fashion Week is in full swing and Better World Fragrance House kicked the eventful week off by celebrating one of the hottest new scents on the market. BWFH — the fragrance brand led by Drake, Michael Carby, and Givaudan — hosted an immersive experience last night (Sept. 11) in celebration of their Summer Mink Eau de Parfum.
The exclusive event aimed to bring the fragrance’s story to life through “curated design, sensory moments, and storytelling.” Held on Sept. 10 at Storied NYC, the stunning evening of scent discovery boasted a guestlist full of the city’s tastemakers and parfum lovers, artfully curated photo moments, music, custom cocktails, and elegant light bites. Each guest was transported to an other-worldly atmosphere that allowed them to indulge in all things “Summer Mink,” and everyone was also gifted a travel spray with a custom embossed case to remember the evening.
Those who were in attendance to enjoy the installations included perfumer and creator of Summer Mink Michael Carby and Givaudan, influencer and model Sonia Tucker, NBA players Miles McBride and Patrick Beverly, rapper Dreezy, actress Beverly Naya, and plenty more.
Summer Mink is described as “a universal fragrance inspired by the beauty of juxtaposition. It embodies the unexpected — the indulgence of wearing mink in the summer, defying conventions of seasonality and gender while embracing bold sophistication.” Per Better World’s site, Drake’s relationship to scent “is deeply personal,” and he has worked over the last few years to “develop distinctive scents to curate and improve space.” His vision was brought to life with the help of working with leading perfumer, Michael Carby, and Givaudan, a leader in the fragrance industry. Learn more about the brand here and purchase Summer Mink here.
Attendees stepped out in their best NYFW ensembles to match the unique elegance of the evening. View highlights from the event and top looks from guests below.
BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography BETTER WORLD FRAGRANCE HOUSE
Image Credit: Elizabeth Shrier Photography Better World Fragrance House Summer Mink Immersive Fragrance Experience
Image Credit: Jason Mendez/Getty Images for Better World Fragrance House by Drake NEW YORK, NEW YORK – SEPTEMBER 10: Robert “Silk” Mason attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City.
Better World Fragrance House Summer Mink Immersive Fragrance Experience
Image Credit: Jason Mendez/Getty Images for Better World Fragrance House by Drake NEW YORK, NEW YORK – SEPTEMBER 10: Zach McNally attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Better World Fragrance House by Drake)
Better World Fragrance House Summer Mink Immersive Fragrance Experience
Image Credit: Jason Mendez/Getty Images for Better World Fragrance House by Drake NEW YORK, NEW YORK – SEPTEMBER 10: Shrutika Bhandari attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Better World Fragrance House by Drake)
Better World Fragrance House Summer Mink Immersive Fragrance Experience
Image Credit: Jason Mendez/Getty Images for Better World Fragrance House by Drake NEW YORK, NEW YORK – SEPTEMBER 10: Tira Audrey attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Better World Fragrance House by Drake)
Better World Fragrance House Summer Mink Immersive Fragrance Experience
Image Credit: Jason Mendez/Getty Images for Better World Fragrance House by Drake NEW YORK, NEW YORK – SEPTEMBER 10: Symphani Soto attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Better World Fragrance House by Drake)
Better World Fragrance House Summer Mink Immersive Fragrance Experience
Image Credit: Jason Mendez/Getty Images for Better World Fragrance House by Drake NEW YORK, NEW YORK – SEPTEMBER 10: Sonia Tucker attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City.
Better World Fragrance House Summer Mink Immersive Fragrance Experience
Image Credit: Jason Mendez/Getty Images for Better World Fragrance House by Drake NEW YORK, NEW YORK – SEPTEMBER 10: A guest attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City.
Better World Fragrance House Summer Mink Immersive Fragrance Experience
Image Credit: Jason Mendez/Getty Images for Better World Fragrance House by Drake NEW YORK, NEW YORK – SEPTEMBER 10: Brianna Jones attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City.
Better World Fragrance House Summer Mink Immersive Fragrance Experience
Image Credit: Jason Mendez/Getty Images for Better World Fragrance House by Drake NEW YORK, NEW YORK – SEPTEMBER 10: A view of atmosphere at the Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City.
