Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. MajenyeHeadquarters: CaliforniaE-commerce: majenye.comSocial Media: …
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Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. Lake & SkyeHeadquarters: New York, NYE-commerce: lakeandskye.comSocial …
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When testing, we experimented with different application methods—from pulse-point spritzes to full-body mists—to see how each scent performed in real scenarios. We noted which ones lasted at least five hours with moderate sillage (strong enough for people to remember us by, but never overpowering), as well as those rare finds that lasted eight hours or more—even clinging to clothing for days.
We compared notes with fellow editors, fragrance experts, and even our friends and family to find ones that earned genuine compliments(Some lingered on clothing for days.)
We’ve spritzed, sniffed, and tested our way through the popular brands like Jean Paul Gaultier, Givenchy, Hermès, and Prada—plus modern classics from Gucci, Burberry, and Bvlgari—to find ones that redefine what masculinity smells like today. Whether it’s a sleek, unisex blend from Byredo, the sensual depth of Mugler and Christian Dior, or the fresh hit of Chrome Le Parfum, our editors tried it all. We also reached for power players like Montblanc, Cartier, and Guerlain, exploring how today’s fragrances blur the lines between strength and softness, confidence and subtlety—because smelling good has never been just one note.
And if you’re not sure where to start, a cologne sampler set is a great way to explore. Testing a few smaller vials helps you see how different notes—fresh, woody, spicy, or musky—develop on your skin before committing to a full bottle. The Men’s Fragrance Discovery Set and Sephora’s Cologne Sampler Set with Redeemable Voucher let you play the field—spritz, sniff, and see what actually sticks before committing to the whole bottle.
Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. The MakerHeadquarters: New York, NYE-commerce: shop.themaker.comSocial …
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Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. Heretic ParfumHeadquarters: Los Angeles, CAE-commerce: hereticparfum.comSocial …
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New York Fashion Week is in full swing and Better World Fragrance House kicked the eventful week off by celebrating one of the hottest new scents on the market. BWFH — the fragrance brand led by Drake, Michael Carby, and Givaudan — hosted an immersive experience last night (Sept. 11) in celebration of their Summer Mink Eau de Parfum.
The exclusive event aimed to bring the fragrance’s story to life through “curated design, sensory moments, and storytelling.” Held on Sept. 10 at Storied NYC, the stunning evening of scent discovery boasted a guestlist full of the city’s tastemakers and parfum lovers, artfully curated photo moments, music, custom cocktails, and elegant light bites. Each guest was transported to an other-worldly atmosphere that allowed them to indulge in all things “Summer Mink,” and everyone was also gifted a travel spray with a custom embossed case to remember the evening.
Those who were in attendance to enjoy the installations included perfumer and creator of Summer Mink Michael Carby and Givaudan, influencer and model Sonia Tucker, NBA players Miles McBride and Patrick Beverly, rapper Dreezy, actress Beverly Naya, and plenty more.
Summer Mink is described as “a universal fragrance inspired by the beauty of juxtaposition. It embodies the unexpected — the indulgence of wearing mink in the summer, defying conventions of seasonality and gender while embracing bold sophistication.” Per Better World’s site, Drake’s relationship to scent “is deeply personal,” and he has worked over the last few years to “develop distinctive scents to curate and improve space.” His vision was brought to life with the help of working with leading perfumer, Michael Carby, and Givaudan, a leader in the fragrance industry. Learn more about the brand here and purchase Summer Mink here.
Attendees stepped out in their best NYFW ensembles to match the unique elegance of the evening. View highlights from the event and top looks from guests below.
NEW YORK, NEW YORK – SEPTEMBER 10: Robert “Silk” Mason attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City.
NEW YORK, NEW YORK – SEPTEMBER 10: Zach McNally attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Better World Fragrance House by Drake)
NEW YORK, NEW YORK – SEPTEMBER 10: Shrutika Bhandari attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Better World Fragrance House by Drake)
NEW YORK, NEW YORK – SEPTEMBER 10: Tira Audrey attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Better World Fragrance House by Drake)
NEW YORK, NEW YORK – SEPTEMBER 10: Symphani Soto attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Better World Fragrance House by Drake)
NEW YORK, NEW YORK – SEPTEMBER 10: Sonia Tucker attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City.
NEW YORK, NEW YORK – SEPTEMBER 10: A guest attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City.
NEW YORK, NEW YORK – SEPTEMBER 10: Brianna Jones attends Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City.
NEW YORK, NEW YORK – SEPTEMBER 10: A view of atmosphere at the Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City.
