Let’s call it out: most event engagement strategies are stuck in the past.
Teams are running more activations – bigger booths, flashier tech, more budget – but engagement is flat. Attendees ghost you. Sponsors desire more ROI for longer periods. Your team is drowning in five tools that don’t talk to each other.
Sound familiar? You’re not alone. Most event pros sit at Level 1 or 2, running disconnected campaigns that reset after every event and generate limited reusable data.
The good news is there’s a playbook that’s already working for the world’s best event teams. And it’s not about spending more. It’s about building systems, not one-offs.
That’s why Komo teamed up with Event Tech Live to show what’s possible when you replace campaign chaos with the Engagement OS.
What great engagement actually looks like
Here’s what separates the winners: they’ve stopped resetting. Instead, they’re running always-on engagement systems that compound across every touchpoint.
The proof? Results from leading B2B organizers, B2C brands, and event venues:
- New York Comic Con: 1,058% more engagement and 450% more impressions year-over-year, part of ReedPop’s 1.66M engagements across 7 events with 90% average engagement rates
- Association of National Advertisers (ANA): 5.9 average user entries with 20.5% virality rate
- SEAT Conference: “Partnering with Komo for the SEAT event allowed us to find fun and engaging ways to interact with the audience. We were able to get greater insights as to what they were interested in doing at our event. Use of the platform and the experience that the members at Komo brought were invaluable in setting these things up.”
- AEG – The O2 Arena has leveraged the platform to reduce campaign production time while creating more personalized interactions: “As the world’s leading destination for live entertainment, leisure, and retail, the launch of Komo AI (Kai) has been invaluable. It has dramatically reduced the time our in-house team spends building personalized campaigns, while enabling us to create more campaigns, more often. With Komo’s Engagement OS and Kai, we’re engaging audiences at a deeper level and gaining richer insights faster than ever before.”
These teams are running engagement like an operating system: unified, always-on, and built to learn from every interaction.
How they’re doing it
Komo’s Engagement OS is built to replace one-off campaigns with continuous engagement loops. It’s not a gamification plugin or loyalty bolt-on. It’s the foundation.
Here’s what makes it different:
Speed to impact: Launch interactive campaigns without dev dependencies. Komo’s AI co-pilot, Kai, helps event teams go from idea to live activation in under 10 minutes, then automatically optimizes based on real-time participation patterns.
Always-on engagement: Stop starting from scratch. The OS connects engagement before, during, and after your events, turning moments into ongoing relationships that build loyalty and pipeline.
Participation-powered insight: Every activation captures zero-party data that attendees willingly share. No dull forms or surveys. Just real-time insights that show exactly what resonates and why.
See Komo in action at Event Tech Live London 2025
Across the show floor, you’ll experience Komo in action:
- Polls and Live Trivia: See 73%+ participation in real-time.
- Gamified experiences: Capture qualified leads while rewarding participation.
- QR-activated experiences at exhibitor booths: Watch how instant engagement creates sponsor value.
- Digital rewards: Experience gamified journeys that drive behavior.
- Live data feeds: See engagement metrics update as attendees interact across the venue.
This isn’t a demo. It’s Event Tech Live practicing what they preach: engagement as a system, not a one-off.
Where are you on the Engagement Maturity Curve?
Not every team is ready for Level 4. Most are still at Level 1 (unstructured campaigns) or Level 2 (repeatable activations). That’s okay, progress happens in stages, not leaps.
Komo’s Engagement Maturity Model helps event professionals understand where they are today and what’s required to reach the next level. Whether you’re moving from manual to automated, episodic to always-on, or siloed to integrated, there’s a clear path forward.
Campaigns don’t scale. Systems do.
The event professionals winning in 2025 aren’t running more campaigns. They’re building engagement systems that compound across every touchpoint, every event, every moment that matters.
If you’re ready to stop resetting and start scaling, let’s talk. Visit Komo at ETL London 2025 (booth E10) or book a 30-minute discovery workshop.
Because the future of events isn’t about who shows up. It’s about who stays engaged.
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