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Fashion

Here’s What Model Taylor Hill Is Buying Now

by jummy84 April 2, 2026
written by jummy84

Her daily jewelry

“My favorite, favorite, favorite, favorite piece of jewelry that I think I will probably wear every single day is our Bolo necklace,” Hill says, and it’s finally available to buy. “This was actually the first thing [Mackinley and I] ever designed, but it took us a long time to source the right stones, and get the design right, and do it exactly how we wanted.” The design takes inspiration from a bolo tie and hearkens back to Hill’s Colorado wedding, when the napkins were fastened with the neckwear.

Another everyday favorite—and one of the brand’s absolute bestsellers—is the Core ring. “This ring goes with everything because it has both silver and gold, and it’s a statement.” She’s firmly pro–mixed metals and loves “the idea of something more masculine, silver, and rough with something more sleek, elegant, and gold being paired together on the ear, the neck, the wrist. I think it’s best to have one piece that has the mix built in. It ties it in, grounds it.”

Stone Fruit Bolo Pendant Necklace

Her skin care grails

Hill cites two products as her absolute must-haves. The first is Skin Pharm’s Youth Serum: “When I don’t use it, I notice, and then when I start using it again, makeup artists all go, ‘Oh my God, your skin is so amazing. What are you doing?’ It’s the perfect blend of all the things you need for deep hydration, I think, and it’s one of my favorite products that has helped change my skin.” The second is a readily available moisturizer from Avène. “I’ve been using this for, like, 10 years. It’s a zinc barrier-restorative cream, and it’s amazing,” she says.

April 2, 2026 0 comments
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Shefali Shah
Bollywood

Shefali Shah Thanks ‘Delhi Crime 3’ Viewers On Instagram, Says, ‘I Was Terrified…’, Here’s What She Said!

by jummy84 November 23, 2025
written by jummy84

Shefali Shah, star of ‘Delhi Crime 3’, recently thanked millions of viewers on Instagram for the immense love they gave her character and admitted she was initially terrified before the show was released. Since premiering on November 13, 2025, the third season has been trending globally on Netflix. Although the entire cast delivered excellent performances, Shefali’s portrayal of DIG Vartika Chaturvedi, fondly called ‘Madam Sir’, especially won hearts. Following the show’s overwhelming response, she expressed heartfelt gratitude on her official Instagram, appreciating fans and viewers for the remarkable support and affection they extended to Delhi Crime season three from across audiences.

What Did Shefali Shah Share in Her Instagram Post?

Shefali Shah is deeply grateful for the love her fans have shown toward her portrayal of ‘DIG Vartika Chaturvedi’. She expressed her appreciation to her 1.1 million Instagram followers by sharing a heartfelt note on November 21, 2025. In her message, she wrote: “I was terrified is the understatement of the century before ‘Delhi Crime 3’ dropped. I played a different side of ‘Vartika’ this time. She felt the pain and anger with equal and more intensity, but instead of showing it, she channelled it into finding the girls. All situations require one aspect that is more prevalent than others…” 

Delhi Crime 3

Shefali Shah shared that for her character, DIG Vartika Chaturvedi, the journey was never about heroism but about steadfast perseverance and an unbreakable resolve to find the missing girls. She said Vartika is someone who lives to safeguard, protect, and deliver justice to those who need it most. What surprised many fans was Shefali’s revelation that, despite her experience and talent, she was unsure whether audiences would connect with her portrayal of Vartika in the third season. She expressed this vulnerability as she wrote, hoping that her honesty would resonate deeply with viewers and offer insight into her creative process:

“I didn’t know if this side of ‘Vartika’, without her baravado, would land. But when the show dropped and I read the reviews, I was overjoyed and weeping with relief. But then started the outpour of your love…You didn’t just watch her go through every moment, you all lived it with her and me.” 

Netflix series Delhi Crime 3

She shared that her experience in Delhi Crime 3 taught her two significant lessons: first, that many actors and industry professionals often underestimate the audience’s intelligence and sensitivity; and second, that she is incredibly fortunate to receive such immense love from her fans. She said the support has left her overwhelmed and deeply grateful. Along with her gratitude, she added that the show has humbled her in ways she can hardly put into words. “And it’s too small a word for all that I feel for you all, but just THANK YOU. I am truly blessed to have your love and blessings,” the 52-year-old added.

What Shefali Shah Said About Portraying ‘DIG Vartika Chaturvedi’

Shefali Shah’s performance in the latest Netflix show has been truly remarkable. This could only happen because of the thought and care she took in portraying her character. During a conversation with iDiva, Shefali also opened up about the responsibility that comes with playing a character like ‘DIG Vartika Chaturvedi’. She stated: 

Shefali Shah

“I think first and foremost, any material which is either inspired or based on true incidents, comes with great responsibility and sensitivity to begin with. Secondly, I can answer as an actor, but the germ of it started when the script was being written. And this particular team, and the entire show, in fact, is very realistic and raw. There was nobody who was larger than life.” 

November 23, 2025 0 comments
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Wicked For Good hits theatres this week; here’s how you can catch an early screening
Bollywood

Wicked For Good hits theatres this week; here’s how you can catch an early screening

by jummy84 November 18, 2025
written by jummy84

Universal’s second chapter of the Wicked movie musical, titled Wicked: For Good, is headed to theaters on November 21, but the question already doing rounds among fans is how long will it take to appear on a streaming platform. As of now, the studio has not provided an official date yet, leaving people to look at last year’s release cycle for clues.

Ariana Grande as Glinda in Wicked: For Good.(YouTube)

What is Wicked: For Good about?

The first film, released in November 2024, enjoyed a massive global box office, with collections of more than $756 million, according to Billboard. It is the highest-grossing Broadway adaptation of all time. Wicked also won two Academy Awards out of the 10 nominations it received.

Director Jon Chu said the sequel picks up within minutes of the first film’s ending, with Elphaba rising into the air after “Defying Gravity.” From there, the tone shifts. Chu told Entertainment Weekly that Part Two deals with “consequences,” making this chapter heavier than the setup that came before it.

His line, “If Part 1 is about choices, (Part 2) is about consequences,” has become the shorthand for what to expect.

Does Wicked: For Good have new songs?

Two new songs appear this time: “No Place Like Home” (Cynthia Erivo) and “The Girl in the Bubble” (Ariana Grande), confirmed by composer Stephen Schwartz.

When will Wicked: For Good release online?

There’s no official streaming window for Wicked: For Good. No platform has been named either. But the first Wicked film premiered on Peacock roughly four months after its theatrical rollout. If Universal sticks to that pattern, the sequel would land online around early 2026, as per Florida Today.

Earlier this year, the first movie became free to stream on Amazon Prime Video with a subscription. It remains available for paid purchase on Apple TV+, YouTube, Fandango At Home, Comcast Xfinity, Cox and Microsoft Movies & TV.

Early screenings and release plans for Wicked: For Good

Before the wide debut on November 21, a set of advanced showings is taking place:

November 17: Amazon Prime early screening

November 19: IMAX, Dolby, Reale, ScreenX, 4DX, D-BOX

November 20: Double feature – Wicked + Wicked: For Good

Wicked: For Good: Confirmed cast

Ariana Grande is back as Glinda, while Cynthia Erivo returns as Elphaba. The full cast list includes Jonathan Bailey, Jeff Goldblum, Michelle Yeoh, Ethan Slater, Bowen Yang, Keala Settle, Marissa Bode, Bronwyn James, Aaron Teoh and Colin Michael Carmichael.

Also Read: In film’s second act, ‘Wicked’ goes beyond Broadway musical

Wicked: For Good: Ticket details

Tickets are already on sale through individual theater websites. Universal has not confirmed whether premium formats will have extended screenings beyond opening week.

For now, the only confirmed rollout stays tied to theaters, with the sequel positioned as the heavier and more consequential half of the two-part adaptation.

Also Read: Noah Schnapp on his friendship with Stranger Things co-star Millie Bobby Brown: She helps me keep my spark

FAQs

When will ‘Wicked: For Good’ start streaming?

No official date has been announced. If it follows the first film’s rollout, it may arrive in early 2026.

Which platform is most likely to stream the sequel?

The first “Wicked” streamed on Peacock, then moved to Amazon Prime Video. Part two may follow a similar path.

Does ‘Wicked: For Good’ have new songs?

Yes. Composer Stephen Schwartz confirmed two originals: “No Place Like Home” and “The Girl in the Bubble.”

Where can I watch the first ‘Wicked’ movie?

It is currently available to stream for free with a subscription on Amazon Prime Video.

November 18, 2025 0 comments
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Varun Dhawan
Bollywood

Here’s Why Weight Of The Uniform Will Redefine His Career In All Its Glory! [Opinion]

by jummy84 November 14, 2025
written by jummy84

Border 2 Is All Set To Redefine Varun Dhawan’s Career!(Photo Credit –Instagram)

It was almost 13 years ago that Hindi Cinema got a commercial powerhouse when Varun Dhawan arrived on the screen! With Salman Khan’s epic charisma and Govinda’s hilarious comic timing, he was called a lethal combo! He made his presence felt instantly and turned the audience’s man for the masala flicks!

But then he suddenly surprised everyone, shedding his boy next door image in Badlapur, turning into a man brooding for revenge. But despite this boy-to-man transformation, which was successful at the box office as well, Varun’s artistic journey lacked something – probably the discipline of the Uniform!

Varun Dhawan’s Border 2 Transformation

Some films define an actor’s career by their box office dominance; others redefine the actor himself by marking a crucial shift in his artistic journey. Border 2 feels like the latter for Varun Dhawan. After a decade of romantic comedies and mass entertainers, VD stands at a crossroads, and he is ready to take the road not taken!

Varun Dhawan Bears The Weight Of The Uniform

For an actor known for his dapper personality and loud charm, stepping into the disciplined and necessary silence of a soldier demands an entirely new vocabulary of performance. Varun’s first look from Border 2 proves that he is shedding the loudness and embracing the quiet intensity – a sense of rawness for his role!

Redefining His Career One Frame A Time!

Border 2 seems like Varun Dhawan‘s significant shift in ambition. He has proved he can pull a debut with Student Of The Year, he can pull a franchise with the Dulhania series, he can pull seriousness as he did in October, he can pull rawness and intensity as he did in Badlapur, basically, he can pull the box office. But Border 2 might be his internal shift, not as a star but as an actor who wears the Uniform as a mark of respect! He gets ready to shoulder the heavy, complex emotions of national duty and sacrifice.

This is the transition of a star into an actor of substance. Eagerly waiting for Varun Dhawan to redefine his own identity on the big screen with Border 2!

For updates, stay tuned to Koimoi.

Must Read: Dear Dharmendra Sir, Fight Hard & Let Us All Feel Ashamed That We Waited For Someone’s Passing, Instead Of Praying For His Recovery! [Opinion]

Follow Us: Facebook | Instagram | Twitter | YouTube | Google News

November 14, 2025 0 comments
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Leonard Nimoy, William Shatner, and James Doohan with phasers in Star Trek
TV & Streaming

Here’s Why the BBC Banned ‘Star Trek’ … and Yvonne Craig

by jummy84 November 13, 2025
written by jummy84

I was too young to watch Star Trek when it originally aired on NBC during the sixties. However, because the show experienced such a revival through the syndicated market, I got to know every single episode by heart through repeated viewings and by reading James Blish’s fantastic adaptations in those old Bantam paperbacks. The original version of Trek, with its groundbreaking stories and diverse cast, pushed boundaries in the 1960s. But across the pond, the BBC had different ideas about what was appropriate for audiences, primarily children, and banned several episode of the show.

November 13, 2025 0 comments
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Ajay Devgn Returns To Mastiii Franchise Starring Riteish, Vivek And Aftab After 21 Years - Report
Bollywood

Ajay Devgn In Riteish Deshmukh, Vivek Oberoi And Aftab Shivdasani Starrer Mastiii 4? Here’s What We Know

by jummy84 November 13, 2025
written by jummy84

The laughter riot is back! The makers of Mastiii 4 have finally dropped the film’s trailer, promising a fun-filled, nostalgic ride for fans. Produced by Waveband Production, the fourth instalment of Bollywood’s popular comedy franchise reunites the iconic trio Riteish Deshmukh, Vivek Oberoi, and Aftab Shivdasani as Amar, Meet, and Prem.

Director Milap Zaveri has finally cleared the air on the rumours surrounding Ajay Devgn’s alleged cameo in Mastiii 4. Over the past few days, social media was abuzz after a reports claiming that Ajay would be returning to the Masti franchise after almost two decades. 

Milap Zaveri On Ajay Devgn Cameo Rumours 

However, Zaveri has now set the record straight, confirming that there is no truth to these reports. The filmmaker clarified that while he deeply respects Ajay Devgn, the actor is not part of Mastiii 4 in any capacity. “Ajay sir is not in the film,” Zaveri stated, putting an end to all the speculations. The much-awaited film continues to feature the original comedy trio Riteish Deshmukh, Aftab Shivdasani, and Vivek Oberoi reprising their iconic roles as Amar, Meet, and Prem.

The film also stars Ruhii Singh, Shreya Sharma, Elnaaz Norouzi, Natalia Janoszek, Shaad Randhawa, and Nishant Singh Malkani, with Arshad Warsi, Tusshar Kapoor, and Nargis Fakhri joining the madness. With its mix of old favourites and new faces, Mastiii 4 promises to deliver the same hilarious, over-the-top energy that made the franchise a cult favourite among comedy lovers.

Mastiii 4 is set to hit theatres next week, and expectations are high to see how this new chapter in the beloved franchise performs at the box office.

For more news and updates from the entertainment world, stay tuned to Bollywood Bubble.

Also Read: Rasiya Balama Song From Mastiii 4 Out! Riteish Deshmukh, Vivek Oberoi, Aftab Shivdasani Bring A Fun-Filled Track From Comedy Riot- Watch

Manisha Karki

Manisha has established a reputation for insightful and engaging storytelling with over six years of expertise in the industry. With a deep passion for cinema, she brings a unique perspective to her coverage, making it a trusted voice in the entertainment world.

November 13, 2025 0 comments
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600px (W) x 500px (H)
Events

Event engagement is broken. Here’s how the best teams are fixing it

by jummy84 November 11, 2025
written by jummy84

Let’s call it out: most event engagement strategies are stuck in the past.

Teams are running more activations – bigger booths, flashier tech, more budget – but engagement is flat. Attendees ghost you. Sponsors desire more ROI for longer periods. Your team is drowning in five tools that don’t talk to each other.

Sound familiar? You’re not alone. Most event pros sit at Level 1 or 2, running disconnected campaigns that reset after every event and generate limited reusable data.

The good news is there’s a playbook that’s already working for the world’s best event teams. And it’s not about spending more. It’s about building systems, not one-offs.

That’s why Komo teamed up with Event Tech Live to show what’s possible when you replace campaign chaos with the Engagement OS.

What great engagement actually looks like

Here’s what separates the winners: they’ve stopped resetting. Instead, they’re running always-on engagement systems that compound across every touchpoint.

The proof? Results from leading B2B organizers, B2C brands, and event venues:

  • New York Comic Con: 1,058% more engagement and 450% more impressions year-over-year, part of ReedPop’s 1.66M engagements across 7 events with 90% average engagement rates
  • Association of National Advertisers (ANA): 5.9 average user entries with 20.5% virality rate
  • SEAT Conference: “Partnering with Komo for the SEAT event allowed us to find fun and engaging ways to interact with the audience. We were able to get greater insights as to what they were interested in doing at our event. Use of the platform and the experience that the members at Komo brought were invaluable in setting these things up.” 
  • AEG – The O2 Arena has leveraged the platform to reduce campaign production time while creating more personalized interactions: “As the world’s leading destination for live entertainment, leisure, and retail, the launch of Komo AI (Kai) has been invaluable. It has dramatically reduced the time our in-house team spends building personalized campaigns, while enabling us to create more campaigns, more often. With Komo’s Engagement OS and Kai, we’re engaging audiences at a deeper level and gaining richer insights faster than ever before.”

These teams are running engagement like an operating system: unified, always-on, and built to learn from every interaction.

How they’re doing it

Komo’s Engagement OS is built to replace one-off campaigns with continuous engagement loops. It’s not a gamification plugin or loyalty bolt-on. It’s the foundation.

Here’s what makes it different:

Speed to impact: Launch interactive campaigns without dev dependencies. Komo’s AI co-pilot, Kai, helps event teams go from idea to live activation in under 10 minutes, then automatically optimizes based on real-time participation patterns.

Always-on engagement: Stop starting from scratch. The OS connects engagement before, during, and after your events, turning moments into ongoing relationships that build loyalty and pipeline.

Participation-powered insight: Every activation captures zero-party data that attendees willingly share. No dull forms or surveys. Just real-time insights that show exactly what resonates and why.

See Komo in action at Event Tech Live London 2025

Across the show floor, you’ll experience Komo in action:

  • Polls and Live Trivia: See 73%+ participation in real-time.
  • Gamified experiences: Capture qualified leads while rewarding participation.
  • QR-activated experiences at exhibitor booths: Watch how instant engagement creates sponsor value.
  • Digital rewards: Experience gamified journeys that drive behavior.
  • Live data feeds: See engagement metrics update as attendees interact across the venue.

This isn’t a demo. It’s Event Tech Live practicing what they preach: engagement as a system, not a one-off.

Where are you on the Engagement Maturity Curve?

Not every team is ready for Level 4. Most are still at Level 1 (unstructured campaigns) or Level 2 (repeatable activations). That’s okay, progress happens in stages, not leaps.

Komo’s Engagement Maturity Model helps event professionals understand where they are today and what’s required to reach the next level. Whether you’re moving from manual to automated, episodic to always-on, or siloed to integrated, there’s a clear path forward.

Campaigns don’t scale. Systems do.

The event professionals winning in 2025 aren’t running more campaigns. They’re building engagement systems that compound across every touchpoint, every event, every moment that matters.

If you’re ready to stop resetting and start scaling, let’s talk. Visit Komo at ETL London 2025 (booth E10) or book a 30-minute discovery workshop.

Because the future of events isn’t about who shows up. It’s about who stays engaged.


Sponsored content

November 11, 2025 0 comments
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Why Does Kim Kardashian Want to Be a Lawyer? Here’s Her Inspiration – Hollywood Life
Hollywood

Why Does Kim Kardashian Want to Be a Lawyer? Here’s Her Inspiration – Hollywood Life

by jummy84 November 10, 2025
written by jummy84

Image Credit: Disney

Kim Kardashian may be one of the world’s most powerful fashion and media moguls, but her true passion is the law. Now that she’s unsuccessfully completed the California State Bar Exam and successfully advocated for prison reform, those unfamiliar with Kim’s goals are curious as to why she wants to be a lawyer when she’s one of reality TV’s most famous names.

Below, Hollywood Life has compiled all the details we know so far about Kim’s law career journey.

Did Kim Kardashian Go to Law School?

No, Kim did not go the traditional law school route. She graduated from a law program in May 2025, though, and she previously took an apprenticeship at a San Francisco law firm in 2018.

Does Kim Kardashian Go to College?

Kim briefly attended Pierce College in Los Angeles, according to multiple outlets, though she does not have a bachelor’s degree.

Why Does Kim Kardashian Want to Be a Lawyer? Her Inspiration

Kim is pursuing a law career because of her late father, Robert Kardashian Sr., who inspired the Kardashians star to follow in his footsteps. Kim is also a passionate advocate for prison reform and in helping incarcerated individuals.

During an April 2020 interview with Vanity Fair, Kim said she believes her dad “would love” to see his daughter continuing her legal studies.

“We have had the conversation, though, about going to law school,” Kim revealed. “Him and I, when I was in college and I was trying to think what my major would be, I said, ‘Okay. I could major in political science and really do this’ and then, he was like, ‘Listen. You’ve seen the hard work that it takes. I don’t doubt that you can do this, but it’s a really stressful life to be an attorney. Do you really want to be an attorney?’”

Kim continued, “And then I ended up majoring in communications instead. We talked about it a lot because he always saw me snooping in his stuff and looking through all of his evidence books. In the summertime, when all my friends were hanging out, and he was like, ‘Go have fun. You can always do this later.” 

Kim Kardashian announced that she failed the California bar exam:

“I was so close to passing the exam.” pic.twitter.com/N1mVipIrTw

— 1880 News (@1880News) November 9, 2025

How Many Times Has Kim K Taken the Bar Exam?

Kim has taken the California State Bar Exam once. She completed it in July 2025 and shared her results that November in an Instagram Stories message.

“Well…I’m not a lawyer yet, I just play a very well-dressed one on TV,” Kim announced, referring to her Hulu series All’s Fair. “Six years into this law journey, and I’m still all in until I pass the bar. No shortcuts, no giving up – just more studying and even more determination.”

Kim thanked her inner circle and fans for their support and vowed to keep her head up. “[Falling] short isn’t failure – it’s fuel,” she added. “I was so close to passing the exam, and that only motivated me even more. Let’s go!”

What’s the Difference Between the Bar Exam & the ‘Baby Bar’ Exam?

The baby bar exam is a one-day test that consists of multiple-choice questions and four essay questions. The state bar exam is a two-day assessment that’s administered every February and July. It consists of 200 multiple-choice questions, five one-hour essays and one 90-minute performance test question.

November 10, 2025 0 comments
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Stranger Things Season 5: Here's Everything We Know About the Epic Finale
Fashion

Stranger Things Season 5: Here’s Everything We Know About the Epic Finale

by jummy84 November 10, 2025
written by jummy84

Stranger Things season 5 is finally upon us—but now we’re not sure we’re ready to say goodbye.

In the summer of 2016, out of seemingly nowhere, everyone was talking about Netflix’s 1980s-set sci-fi series Stranger Things. Fast-forward a few months later and it was a pop culture phenomenon: Everyone watched it, it seemed like three out of five people at every Halloween party was dressed up as a Stranger Things character, and we’ll never look at Eggo waffles the same! Now, years later, the saga is about to come to a close with the fifth and final season. (At least, until we get a spinoff, of course.)

In an open letter to fans shared with the press all the way back in 2023, Stranger Things co-creators Matt and Ross Duffer said the Stranger Things saga needed to be told over the course of five seasons. “Seven years ago, we planned out the complete story arc for Stranger Things,” they added. “At the time, we predicted the story would last four to five seasons. It proved too large to tell in four but—as you’ll see for yourselves—we are now hurtling toward our finale.”

Now, we’re about to see breakout stars Millie Bobby Brown and Finn Wolfhard, as well as longtime icon Winona Ryder grace our screens as their Stranger Things characters for the very last time. Here’s everything we know about Stranger Things season five.

STRANGER THINGS: SEASON 5. (L to R) Finn Wolfhard as Mike Wheeler, Caleb McLaughlin as Lucas Sinclair, Natalia Dyer as Nancy Wheeler, Joe Keery as Steve Harrington, Charlie Heaton as Jonathan Byers, and Gaten Matarazzo as Dustin Henderson in STRANGER THINGS: SEASON 5. Cr. Courtesy of Netflix © 2025COURTESY OF NETFLIX

When does Stranger Things season 5 premiere?

In May 2025, Netflix announced the final season will be released in three parts during over the course of the holiday season. Here are the dates you need to put on your calendar—though they’re definitely already marked for other occasions:

November 10, 2025 0 comments
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For the first time in 35 years, the Billboard Top 40 has no hip-hop or rap songs. Here’s why - National
Celebrity News

For the first time in 35 years, the Billboard Top 40 has no hip-hop or rap songs. Here’s why – National

by jummy84 November 9, 2025
written by jummy84

Starting in the late ’70s, hip-hop and rap ascended through popular culture, mostly in America but also in other countries.

Then, in 1990, a breakthrough. Hip-hop and rap tracks began infiltrating the Billboard Top 40, and for the next 35 years, we saw dozens of these songs reach official hit status. By the end of the decade, hip-hop/rap had supplanted rock as the nation’s cultudral driver when it came to music. It seemed unstoppable. America would forever be a hip-hop nation.

This month, however, a surprise. For the first time since 1990, the Billboard Top 40 was devoid of any hip-hop and rap.

What happened? Does this mean it’s on the decline and on the way out? Well, no. The genres are very alive and well. Its absence has more to do with the way charts are compiled these days than the popularity or strength of the songs.

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Charts are the way the music industry keeps score with itself. The higher a song or album rises, the more opportunities for hype. Radio play increases, sales go up, and more people stream the songs. And at the end of the year, the record company executives measure themselves against each other over who had the most high-charting singles and albums.

And it used to be so simple. Charts were compiled based on sales and radio airplay. In the streaming era, there’s a complicated weighting system that tries to convert digital music consumption into old-school sales. One modern metric is the Track Equivalent Album (TEA). Under this formula, 10 digital song sales from the same album equal the sale of one album, thereby unifying digital sales with physical ones.


Billboard also has Streaming Equivalent Sales (SEA). This measurement counts on-demand plays of a song through Spotify, Apple Music, YouTube Music and all the other platforms. If 1,500 songs are streamed from the same album, that counts the same as an old-school sale of an album. Radio airplay plus sales and TEA and SEA are supposed to give the industry an accurate and complete picture of how a certain release is doing.

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Put this all together and we have a chart compilation situation that is vastly different from what late broadcaster, Casey Kasem, used to count down every weekend. There’s plenty of gamesmanship happening.

When Taylor Swift puts out an album, like her latest, The Life of a Showgirl, Swifties buy up all the available physical copies of the record. There’s the standard vinyl release and seven additional variants, each with its own artwork and on various colours of vinyl. No Tay-Tay collection is complete without all of them, and each sale of a variant counts as an individual sale. Talk about juicing the numbers.

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Swifties also stream her music by the tens of millions, increasing the SEA units for The Life of a Showgirl, pushing the album even further up the charts. And because streams also factor heavily in compiling the Billboard Hot 100 (which, of course, includes the official Top 40), Swift dominates. For the week ending Nov. 8,  the performer has three songs in the Top 10 and 12 in the Top 40, leaving just 28 spaces for everyone else.

Other artists are currently benefiting from the current chart rules. HUNTR/X (Huntrix), the fictional girl group from KPop Demon Hunters, is a streaming sensation with four songs in the current Top 40, leaving 24 spots — 23, if you count the song released by Rumi, Jinu, EJAE and Andrew Choi, the human voices behind HUNTR/X.

Then there are the Saja Boys, the fictional boy band from KPop Demon Hunters, who hold down two spots of their own.

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Add in Morgan Wallen (two songs), Chris Brown (two songs) and Sabrina Carpenter (two songs), and there are only 17 spaces up for grabs. Those are divided up among pop artists like Olivia Dean, Alex Warren, Justin Bieber, Benson Boone, Tate McCrae and Kehlani.

Michael Jackson also made his annual appearance with Thriller (No. 32), which is always big around Halloween. There was only one debut last week, and that’s Love Girl from Megan Thee Stallion, which is more smooth R&B than anything else.

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There’s another factor, too. Billboard just changed the rules regarding eligible songs. Luther by Kendrick Lamar and SZA was kicked out of the Top 40 after 46 weeks, including 13 weeks at No. 1. Why? Because it didn’t stick at No. 25 or higher after its 26th week on the chart. Boom. Gone. The song is now deemed “recurrent,” a radio term for a big hit that’s still popular after an extended period of time but no longer current. No Luther, no hip-hop/rap in the Hot 100.

Have your eyes glazed over yet? If they have, I don’t blame you. I do this for a living, and I’m having a hard time staying awake.

Remember all this the next time someone tells you that Taylor Swift is bigger than The Beatles. When they were around, Billboard operated its charts much differently. Comparing The Beatles’ chart performance to Tay-Tay’s is silly since the rules are vastly different. It’s not just apples and oranges. It’s apples and mushrooms.

Does this mean that hip-hop/rap is on the way out? Hardly. It’s a quirk of the mathematics involved in compiling charts, combined with the phenomenon of Taylor Swift and KPop Demon Hunters.

YoungBoy Never Broke Again; BigXthaPlug and Ella Langley are rap tracks bubbling under at the moment. They’ll probably advance upwards as Tay-Tay and the Demon Hunters are streamed less, and hip-hop/rap will return to the Top 40.

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Anyone who grew up with Top 40 radio in the ’60s, ’70s and ’80s was exposed to a wide variety of sounds and genres. Not so much anymore, right? The Billboard charts may matter less than they ever did.

 

 

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