Event industry PR and social media agency, Vividink, is taking its pants to London Town for Event Tech Live in an attempt to right the wrong of PR being seen as pants!
“For over twenty years, we have watched so many innovative and creative events companies fail to recognise that what they do is newsworthy, it’s of value to the readers of many of the industry news channels, and yet they fail to recognise the opportunity. A situation that can only be described as ‘pants!’” explained Vividink’s head of public relations, Paul Richardson.
“We decided that it was time to shake things up a bit, so we’re bringing our pants to Event Tech Live 2025, at Excel London. Many companies experiment with the occasional press release, but few truly capitalise on the opportunities that an effective PR campaign can provide. We intend to address this shortcoming,” added Richardson.
The theme of the campaign “PR needn’t be pants…” is intended to remind event companies that the fascination with AI is another distraction that reduces the effectiveness of brand communications as people lean into the apparent ease with which LLMs generate content. Unfortunately, AI isn’t always accurate and lacks the ability to draft copy that triggers an emotional response, not to mention the risk of plagiarism.In a recent article on MarketingProfs.com, Kelsey Raymond took a long, hard look at this subject. The following quotes from editors are taken from her article, Publications Don’t Want Your AI-Generated Content.
“Gini Dietrich, founder of Spin Sucks, admitted that AI-generated content can sometimes be fairly good but said it is usually “missing personality, context, and storytelling—the creative part of writing.”
Ivan Widjaya, owner of Noobpreneur.com, noted that articles written by AI exhibit a “lack of flair and originality.” Widjaya went on to add, “Creative writing is possible using AI tools, but some content creators either just don’t want to learn about effective prompting for results that are at least 90% close to their/readers’ expectations, or they just want to create content fast and move on to the next projects.”
And according to Richard Larsson, SVP of digital content at Advertising Week, “AI-generated content lacks humour, personality, and colour, basically everything that makes for a compelling read. So far, AI-generated content is very disappointing given the hype around it.”
Richardson concludes, “Pretty unequivocal comments from the people who we need to listen to most. Those who are the gatekeepers of the media channels we use to reach our clients’ audiences. And, by the time you have created that master prompt for your AI-scripted news release, you could have written something better from scratch.”
