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9 Beauty Trends Editors Predict Will Dominate NYFW 2025
Fashion

9 Beauty Trends Editors Predict Will Dominate NYFW 2025

by jummy84 September 2, 2025
written by jummy84

We beauty editors pride ourselves on being trend savants. (Forecasters, if we’re feeling fancy.) New York Fashion Week is one of our favorite places to track existing trends and spot those emerging, which happens to kick off in just 9 days on September 11. By the power vested in us by our backstage passes, we’re often the first to see what’s going down the runway—hair, makeup, collections, and all—giving us an early look at the finished ensembles before even the star-studded crowds can catch a glimpse.

Though the mazes of runway shows and traffic-stopping street style fashion are undoubtedly the main event, the backstage flurry of powder, hair spray, and glitter eye shadow is an opulent feast for the eyes that we can’t digest fast enough. But before we enter a week of subhuman show-hopping, we peered into our collective crystal ball (ahem, the beauty Slack channel) to guesstimate which makeup, hair, and nail trends we predict will take over the fashion scene this September—and consequently influence how beauty will evolve for S/S 26.

Below, 9 beauty trends we’ll be pleased, but not surprised, to see sweeping the fashionable faces of NYFW in a little over a week.

Modern Grunge Makeup

“Autumn is synonymous with darker, more matte-ified makeup looks in the same way it’s synonymous with falling leaves and pumpkin spice lattes. It’s the natural way. After a summer spent focusing on sheer, bright, and glowing looks, the pendulum is sure to swing the opposite way—espresso brown eye shadow, burgundy nails, crimson lips…you name it. However, unlike the “quiet luxury” looks that have ruled the runways in recent years (and focused on a polished and perfected aesthetic), I think we’ll see a return to grunge makeup at NYFW.

“I’m not talking about the bold grunge makeup of the ’90s, though. I’m talking about a softer, smokier, and more modern take on it. Think a color palette that emphasizes soft gray, cool plum, and neutral brown shades rather than straight-up nobsidian and onyx. This ‘grown-up grunge’ aesthetic, as I’m calling it, is no doubt right in line with Jenna Ortega’s incredible Wednesday press tour looks.” – Kaitlyn McLintock, beauty editor

Get the Look

CHANEL, Les 4 Ombres

CHANEL

Les 4 Ombres Multi-Effect Quadra Eyeshadow

Laura Mercier, Caviar Stick Cream Eyeshadow

Laura Mercier

Caviar Stick Cream Eyeshadow

Master Mattes® Eyeshadow Palette: the Neutrals

MAKEUP BY MARIO

Master Mattes Eyeshadow Palette: the Neutrals

My Hair’s The Outfit

Images of hairstyles with fashion elements woven in.

(Image credit: Launchmetrics)

“There’s no debate that hair jewelry has been around for quite some time, but I’m expecting a creative reinvention of runway hairstyles involving fashion elements. With the rise of maximalist, hyperpersonal RTW style, we’ve seen more fashionable liberties taken with hair in general—like cuffs decorating ponytails and gold-buttoned bubble braids à la Blazé Milano’s F/W 25 show. Take the comb necklace trend popularized by The Row, for example: Hair is taking center stage, and I’m not mad about it. I hope to see embroidery thread woven into braids, belted ponytails, and so many more ‘clothing’ details that truly do make the hair the outfit.” – Alyssa Brascia, associate beauty editor

Get the Look

Dimensional Oval Metallic Hair Clip

J.Crew

Dimensional Oval Metallic Hair Clip

Noble Nugget Hair Pin

Ettika

Noble Nugget Hair Pin

Free People, Careless Whisper Hair Pin

Free People

Careless Whisper Hair Pin

The Return to “Real” Lipstick

A split image of two women wearing and applying lipstick.

(Image credit: Launchmetrics; @emnitta)

“So far, 2025 has been all about sheer, glossy, and glow-boosting lip colors. I’ve been thinking a lot about where we go from here. What’s next? No lip color at all? I’m betting my bottom dollar that we’ll see a return to ‘real’ lipstick. In other words, we’ll see more full-coverage formulas in either matte or satin finishes (AKA the formulas many of us left behind pre-2020). Perhaps it will encourage the fashion crowd to dust off their old, tried-and-true bullets of MAC, Revlon, and Charlotte Tilbury. I can’t help but think this is the way forward, especially after Louis Vuitton just launched luxe, pigmented lipsticks, and Kylie Jenner recently resurrected her iconic Lip Kits. I’m not mad about it. I have a whole bag of full-coverage formulas on standby.” – McLintock