Beverly Hills Fashion Week returned for its second edition from October 10 to 12, 2025, celebrating the theme Runway to Runway. The event once again positioned Beverly Hills as a rising global hub for luxury fashion, merging Hollywood glamour with international sophistication.
This year’s edition took place at the prestigious Gravitas Beverly Hills Private Club, located in the heart of the Golden Triangle. The opening ceremony featured President of the Beverly Hills Chamber of Commerce, Todd Johnson; Mayor of Beverly Hills, Sharona Nazarian; CEO, Co-Founder, and Producer of BHFW, Tammy Barr; and Co-Founder and Producer, Edgar Saakyan. Together, they officially opened the second edition of Beverly Hills Fashion Week during a ribbon-cutting ceremony that set the tone for a weekend of elegance and innovation.
President of the Beverly Hills Chamber of Commerce, Todd Johnson, Mayor of Beverly Hills, Sharona Nazarian, CEO, CoFounder and Producer of BHFW, Tammy Barr and CoFounder and Producer of BHFW, Edgar Saakyan at the ribbon cutting ceremony for Beverly Hills Fashion Week.
The designer lineup for the weekend included Cristallini, Gold Barr, FashionDrug by Anahit, Glaudi by Johana Hernandez, and Lenka Padysakova, who presented creations that reflected both artistry and craftsmanship. Behind the production stood industry leaders Tammy Barr and Edgar Saakyan, alongside the official Beverly Hills Fashion Week organization, creating a seamless blend of luxury, entertainment, and cultural expression.
Edgar Saakyan from Edgar Entertainment with Miss Universe Israel 2025 Melanie Shiraz
Among the distinguished attendees were actress Sofia Milos, Beverly Hills icon James Goldstein, and Emmy-winning actress Eve LaRue, who all added star power to the red carpet and front rows. Their presence reinforced the event’s growing reputation as one of the most glamorous stops on the global fashion calendar.
Fashion.Architecture. Courtside Legend. James Goldstein
eBehind the production were industry visionaries Tammy Barr and Edgar Entertainment, alongside the official Beverly Hills Fashion Week organization. Together, they transformed Beverly Hills into a celebration of global fashion culture, highlighting the city’s unique blend of red-carpet energy and refined luxury.
The multi day event featured evening runway shows, luxury brand activations, and exclusive press opportunities across several of the city’s most coveted venues. Guests were treated to an immersive experience that combined fashion with entertainment, reflecting the event’s commitment to merging high design with lifestyle.
Actress Sofia Milos
Attendance was limited to VIP and VVIP guests, including stylists, buyers, members of the press, influencers, and celebrity clientele. From red-carpet arrivals to private soirées and gifting lounges, Beverly Hills Fashion Week created an atmosphere of exclusivity that matched its world-class setting.
The Runway to Runway theme celebrated the spirit of movement, freedom, and innovation that defines modern fashion. It symbolized how Beverly Hills continues to evolve beyond its cinematic image, establishing itself as a legitimate style capital that connects creativity, culture, and commerce.
Sustainability also played a part in this year’s vision, with several collections incorporating eco-conscious materials and ethical craftsmanship, aligning with a broader global shift toward responsible luxury.
More than just a fashion showcase, BHFW has become a platform that bridges entertainment and couture. It offers designers a chance to present their work to an audience that appreciates both artistry and the glamorous lifestyle synonymous with Beverly Hills.
As Beverly Hills Fashion Week continues to grow, it strengthens the city’s identity as a nexus of elegance, creativity, and influence. With its blend of star-studded moments, international design, and cultural impact, BHFW 2025 proved that the runway of the future may very well lead straight to Beverly Hills.
