Content creation and streaming agency, First Sight Media, has partnered with the Cosmetic, Toiletry and Perfumery Association (CTPA) to create the association’s video content for its 80th Anniversary, celebrating eight decades of championing the cosmetics and personal care industry in the UK.
The centrepiece of this ambitious content project is an anniversary movie, “A Story That We Share”, which premiered at the CTPA’s Anniversary Dinner at 8 Northumberland Avenue, London. The movie showcases the organisation’s rich legacy, core values, and the voices of its members, partners and stakeholders.
Produced by First Sight Media, the video weaves together compelling interviews, stakeholder testimonials, dynamic animation, and professionally voiced narration.
The content has also been strategically repurposed into a ‘Collection’ of shorter video clips entitled ‘What Our Members Say’, showcasing CTPA’s work and contribution on various themes through the words of CTPA members themselves.
“We had a vision for this special Anniversary year, that involved bringing together many voices amongst our members, stakeholders and partners, to capture the ethos and spirit of CTPA’s work throughout the years and looking ahead. An exciting but complex project! First Sight Media’s technical expertise and all-round professionalism made this journey a delight. We’re immensely proud of what we’ve created with them,” said Héloïse Prieur, communications and marketing manager at CTPA.
The collaboration began in December 2024, with filming taking place into 2025. First Sight Media coordinated shoots across multiple London locations to meet the demanding schedules of the CTPA’s Board members and stakeholders. Post-production, including editing, animation, and voiceover work, was completed in April, with the final film ready for debut in summer 2025.
“We were honoured to help articulate how CTPA has been at the heart of their industry for 80 years – through the power of video,” explained Rich Belcher, MD of First Sight Media.
The movie reflects not only the Association’s rich legacy, but also the ongoing excellence that defines both CTPA and the wider cosmetics and personal care industry. It highlights the industry’s essential role in promoting wellbeing, its commitment to safety, quality, trust, and passion, driven by science and innovation.
“The result included a timeline of the industry’s development, showing how CTPA has been there to guide, lead and influence the industry in its 80 years. To show the diversity of membership, we then captured testimonials and interviews with members. Although there were set questions, the range of answers told a fresh and unique perspective, which we were able to integrate to create a movie that is both personal, inspiring and informative,” concluded Belcher.
The Anniversary movie can be watched on CTPA’s website here: Celebrating 80 Years.
