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Events

Connect Live’s Evolution to Vyra, Pioneering a New Era of Live Experiences

by jummy84 November 3, 2025
written by jummy84

Connect Live, a leading full service event production and technology partner, today announces its evolution to Vyra, marking an exciting new chapter while honoring two decades of expertise in live events.

During its tenure, the agency has built trusted  partnerships with globally renowned brands including Lotus Cars, MG Motors, Bentley Motors, BYD, Aston Martin, Zenvo, and Pirelli. This evolution reflects an ongoing commitment to building on a strong foundation and providing cutting edge, live events expertise.

Enduring Partnerships & Global Expertise

Vyra thrive at the intersection of culture, creativity and technology, consistently delivering live experiences that elevate brands and move audiences. With repeat collaborations across automotive, culture, and lifestyle sectors, the agency is proud to partner with pioneers who share its vision for creativity and innovation.

Joe Duffield, Managing Director of Vyra, comments: “The agency is incredibly proud of its heritage and the relationships built along the way. This is not just a new name, it reflects our evolution and ambition. Vyra is movement, from the Latin roots of motion, symbolising growth, energy, and forward momentum, something that we are passionate about bringing to all of our clients. Built on 20 years of expertise as Connect Live, we carry forward the same values, trust, and craft. Vyra opens space to scale, adapt, and enter new markets. This is not a rebrand, but a recalibration for what’s next. Vyra pushes creative boundaries to engineer experiences that transform, inspire, and connect beyond the event itself. With enhanced content offerings and the fusion of creative and technical design, we craft seamless blends of physical and virtual worlds. Combining ambition with expertise, we deliver with precision, high-performing, effortless, and unforgettable, whether on a global stage or in an intimate cultural setting.”

Belinda Hynes, Client Services Director, notes, “Having worked closely with our clients for over 15 years, I’ve seen firsthand how lasting partnerships are built on trust, understanding, and shared ambition. The transition from Connect Live to Vyra is an exciting evolution that strengthens our ability to deliver precisely what our clients need – innovative, influential moments that truly resonate”

As part of its growth, Vyra announces the appointment of James Davies as Head of Global Projects, bringing over a decade of experience in international productions, concert touring, and high-end corporate events. James will lead the strategy and delivery of global projects, strengthening client relationships and expanding Vyra’s ability to deliver bold, transformative experiences worldwide.

A Legacy of Impact and Innovation

Vyra builds on a rich history of pioneering projects, ranging from the hybrid real-life and virtual cinematic reveal of the Aston Martin DBX707 launch, which quickly pivoted to a fully virtual event garnering over half a million global views, to groundbreaking anamorphic and automotive reveals such as the MG IM 5 and IM 6, where an impressive 11 × 7 m, 9 m-high anamorphic LED cube combined immersive storytelling with technical expertise.

Vyra has also had a close partnership with Bentley Motors since 2020, when the relationship began through their shared ambition to embrace innovative virtual opportunities that allowed information on current and future plans and products to be shared more effectively. Since then, the collaboration has grown through numerous events, most recently culminating in Vyra working alongside the Bentley Design team to produce and manage the striking Bentley Pavilion at Goodwood Festival of Speed 2025.

The agency has also delivered full technical production for landmark cultural events, including the Attitude Pride Awards for three consecutive years, championing visibility, inclusivity, and community impact. Vyra’s role as both sponsor and supplier for the prestigious Rolling Stone UK Awards 2025 at Camden’s Roundhouse further highlights its expanding footprint in high-profile, globally recognised live experiences. These projects continue to showcase Vyra’s expertise in creatively engineering memorable moments that span automotive innovation and culturally significant occasions.

Vision and What’s Next

As Vyra steps boldly into this new era, the agency is focused on expanding its creative engineering expertise on a global scale while embracing emerging technologies and sustainable event practices. With ongoing investment in innovation and talent development, Vyra is committed to setting new standards, creatively engineering influential moments for the world’s most recognisable brands.

For more information, visit: www.vyra.co.uk

November 3, 2025 0 comments
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Events

Event Tech Live and Rondayvoo connect exhibitors through new matchmaking tool

by jummy84 October 22, 2025
written by jummy84

Event Tech Live has announced a new partnership with Rondayvoo by Event Engine to launch an exhibitor partnership matchmaking platform, Rondayvoo/Match, ahead of ETL London 2025. The platform has been designed to help exhibitors discover valuable partnership opportunities with one another, encouraging smarter networking and more meaningful commercial conversations at the show.

Launching on October 27th 2025, Rondayvoo/Match focuses on peer-to-peer partnerships rather than the traditional buyer-exhibitor model. Through seamless integration with FFAIR, the event’s exhibitor manual, participants can opt in with a single click. Once registered, exhibitors complete their full profiles and partnership wishlists, enabling the system to suggest curated matches ranked from “Excellent” to “Some Overlap,” based on shared goals, markets and collaboration potential.

Profiles allow exhibitors to showcase ideal partner types, target industries, and integration capabilities, making each introduction more relevant and commercially useful. Optional WhatsApp buttons also give users the flexibility to connect instantly for on-site coordination. The platform is gated via FFAIR to ensure data protection and authenticity, accessible only to opted-in exhibitors.

Final checks and internal walkthroughs of the integration will take place between October 20th and 25th, before the official go-live to exhibitors via email campaign on October 27th. From launch, users will be encouraged to complete their profiles early and revisit the platform as new matches appear.

“Event Tech Live is always looking for ways to add meaningful value for our exhibitors – and this platform is about unlocking partnerships that could extend far beyond the show floor,” said Adam Parry, Co-founder of Event Tech Live.

Tim Davies, Co-founder of Event Engine, added, “This collaboration with ETL is a natural fit. Rondayvoo/Match is all about surfacing the hidden potential between brands at an event — and there’s no better place for that than Event Tech Live.”

By connecting solution providers, startups, agencies, and established brands, Rondayvoo/Match strengthens ETL’s mission to help the event tech community connect, collaborate, and grow. The initiative represents a new approach to exhibitor networking, transforming it into a curated, data-driven experience that supports long-term commercial success.

October 22, 2025 0 comments
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Events

Cvent CEO Shares Vision for a Human-led, AI-Powered and Marketing-Driven Future of Events at Cvent CONNECT Europe

by jummy84 October 15, 2025
written by jummy84

Reggie Aggarwal, CEO and Founder of Cvent, opened Cvent CONNECT Europe, the company’s annual user and industry conference, with a forward-looking keynote outlining three key priorities shaping the future of the meetings and events industry: navigating uncertainty amid global economic pressures, the transformative potential of artificial intelligence, and unlocking the full value of event-led growth to drive measurable business outcomes. Highlighting the enduring value of face-to-face experiences, Aggarwal emphasised that events are where relationships are forged, communities are strengthened, and brands come to life. “In a digital-first world, human connection isn’t just a nice-to-have—it’s our industry’s greatest advantage.”

In his address, Aggarwal also reflected on Cvent’s continued global growth, which now includes more than 5,000 employees and 25,000 customers worldwide. He highlighted the importance of celebrating milestones, both professional and personal, sharing a candid story about his oldest daughter’s acceptance into her top choice university. Drawing a connection between life’s memorable moments and those created through events, he said: “Seeing my daughter achieve her dream was a powerful reminder that effort, resilience, and support make all the difference. Success comes from persistence, innovation, and the communities we build at events like this.”

Aggarwal concluded his introduction by reaffirming Cvent’s commitment to empowering event professionals through innovation, education, and connection. “The future may be digital-first,” he said, “but it will always be human-led.”

Reggie’s Three Key Industry Priorities

1. Navigating Uncertainty

Aggarwal acknowledged that inflation, shifting tariffs and geopolitical conflicts have created a complex environment for planners and hospitality professionals. Despite these challenges, optimism in the industry is at a five-year high, with in-person events continuing to deliver measurable ROI and human connection remaining central to business success. “Our industry has proven to be incredibly resilient,” said Aggarwal. “Real progress comes from looking beyond the headlines and focusing on what truly matters: building relationships, creating impact and maintaining a long-term vision.”

2. Embracing AI

A central focus of Aggarwal’s keynote was the rapid evolution of artificial intelligence, which he described as “a monumental shift on a scale unlike anything we’ve seen before.” Leveraging its global scale and continued investment in cutting-edge technologies, Cvent is accelerating its AI journey to shape the future of events and deliver even greater value to its customers. He introduced CventIQ™, a collection of powerful intelligence capabilities embedded across the Cvent platform. CventIQ goes beyond AI, incorporating Cvent’s robust industry expertise, proprietary insights & analytics, smart platform and intelligent infrastructure to deliver practical, easy-to-use AI-powered solutions.

Aggarwal highlighted several new tools including:

  • Session Snapshots: delivering live transcripts, audio snippets and slide captures directly to attendees.
  • Session Insights: providing automated summaries of session feedback for actionable takeaways.
  • AI Response Assistant: enabling hotels to respond to RFPs faster while improving conversion rates.
  • AI 3D Event Designer: allowing planners to instantly generate interactive, to-scale venue layouts and lighting simulations.

“AI is about redefining productivity, not replacing creativity,” Aggarwal emphasised. “It is a force multiplier, helping deliver exponential outcomes while enabling industry professionals to focus on the critical strategic and human-led aspects of their work.”

3. Unlocking the Marketing and the Event-Led Growth Opportunity

Aggarwal concluded by highlighting the rise of Event-Led Growth (ELG), a go-to-market strategy positioning events as a central driver of customer engagement, acquisition, retention and revenue.

To support this, Cvent developed Cvent Essentials, a streamlined solution enabling teams to manage small, repeatable events such as VIP dinners, executive roundtables and regional networking sessions at scale. With minimal training, teams can set up events in minutes, turning in-person gatherings into measurable growth engines.

In addition, Cvent continues to enhance its webinar platform, empowering marketers to engage video-first audiences, such as Gen Z and Millennials, in a more impactful way. These solutions, together with recent acquisitions and product innovations, give marketing teams the tools to run integrated, omnichannel event programmes that deliver measurable results.

Register

Industry professionals can still register to attend Cvent CONNECT Europe virtually, which offers conference content both live and on-demand 30-days post-event, including Aggarwal’s opening keynote. To register, please visit the Cvent CONNECT Europe website.

October 15, 2025 0 comments
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Events

CampVents: Made to Connect | Event Industry News

by jummy84 October 15, 2025
written by jummy84

Every year, universities and student communities have the same mission, running events that bring students together, such as cultural nights, society fundraisers, career fairs, and parties. Unfortunately, often those events go unseen. Promotion is scattered across posters, group chats, and social media, while ticketing tools are expensive or complicatedly designed for large corporate organisers rather than students. CampVents was created to bridge this gap.

Campvents hi res jpg campvents a4Campvents hi res jpg campvents a4

As students ourselves facing those day-to-day challenges, we built our mobile platform CampVents specifically for universities, students, societies, and cultural communities. It provides students one place to explore what’s happening around them, buy tickets securely, receive live updates, and walk straight into an event with their digital pass. Organisers using the platform experience barriers being removed, they can now create events in minutes, sell tickets without upfront costs, and gather feedback afterwards. The result is higher visibility, stronger attendance, and a more vibrant student experience.

What makes CampVents stand out is its focus on accessibility and trust. All events are created by partnering universities and recognised communities which ultimately ensures quality and safety. The platform is mobile-first and effortless, students are not required to use multiple apps or links, and communities don’t need extra tech support to set up their events. Built with vision and scalability, CampVents is designed to grow across Europe and beyond, connecting students to real-world experiences on a global stage.

Being shortlisted for the 2025 Events Technology Awards as Best Events Management Platform is recognition of this mission: to increase students’ engagement and make events more inclusive and discoverable. For CampVents, this is more than a milestone, it’s the beginning of a wider journey with the sole goal of helping the next generation of event organisers and students connect more easily than ever before.

With student life at its heart, CampVents represents the future of event tech and shows that it can be simple, community-driven, and built for the people who will shape tomorrow’s experiences.

Campvents made to connnect (1)Campvents made to connnect (1)

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October 15, 2025 0 comments
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12 Witchy Brands & Tools To Help You Cleanse, Manifest, and Connect to Your Ancestors
Fashion

12 Witchy Brands & Tools To Help You Cleanse, Manifest, and Connect to Your Ancestors

by jummy84 October 8, 2025
written by jummy84

Spooky season is here, a time of ghost stories, flickering candles, and marathons of horror classics. But for many of us, autumn isn’t just about scary costumes and pumpkin carving (though we definitely love all of that, too). This season opens a portal for honoring ancestors, embracing transformation, and connecting to the unseen.
As the days shorten, leaves fall, and the earth prepares to rest, the veil between the physical and spiritual realms thin. In this liminal space, we can feel our ancestors getting closer, guiding, protecting, and reminding us of who we are and where we come from. From the marigolds and copal on Mexico’s Día de Muertos altars, to rum offerings to the orishas in Afro-Caribbean traditions, to pachamama rituals that return food to the soil in gratitude in the Andean region, this is a time of conversation between the living and the dead. 
But it’s also a season of harvest, moments when we gather the lessons and blessings of what we’ve sown throughout the year. Brujas and healers use this energy to reflect, give thanks, and release. Across Latin American and Latine communities, this could take many forms: a limpia with ruda or rosemary to clear energy, lighting copal or palo santo to call in guidance, or creating a small bóveda espiritual to honor those who came before us. 
Whether you come from a long line of spiritual practitioners or are beginning to follow your mystical curiosities, autumn invites us to embrace the spiritual. We’ve gathered some of our favorite Latina-owned witchy brands and tools to help you cleanse the energy around you, connect with yourself and your ancestors, manifest your next chapter, or create your own rituals.
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.

Founded by Lori Martinez, Bruja is an Indigenous-owned shop in Downtown Tucson carrying a vast selection of holistic, metaphysical, and magical items rooted in various spiritual practices. Many of Bruja’s items — from candles to oils — are naturally and wildly hand-crafted by Martinez and other local Indigenous spiritualists and artists.
“Our ancestors practiced centuries-old healing methods that included native plants and herbs as well as undocumented rituals that have been passed down generation to generation, and we are striving to keep these alive,” Martinez, who founded the shop in October 2023, tells Refinery29 Somos. “When people ask why ancestral practices still matter, I say because our bodies remember what our calendars forget. Ritual is how we slow down, heal, and reconnect — to ourselves, to each other, and to the land.”
With her Bruja boxes, Martinez makes it easy to bring this ritual work into your life. The Ultimate Money & Abundance Manifestation Box, for instance, includes items like Pyrite, Citrine, Green Aventurine, Tiger’s Eye, a Selenite wand, Seven Chakra white sage, Palo Santo, copal incense, a natural Lion’s Paw shell, apothecary matches, a gemstone bracelet, a tarot card, and a mantra card. Each of these pieces is believed to attract prosperity, abundance, good fortune, and harmony, helping you manifest wealth and positive energy for yourself and your home.
Bruja Bruja’s Money & Abundance Manifest Box, $, available at Bruja
Founders Alex Naranjo and Marlene Vargas created House of Intuition, their metaphysical oasis dedicated to enlightening, empowering, and uplifting our communities, in 2010 in Los Angeles. Since the beginning, their mission has been to “help others feel hope when they feel hopeless; to feel powerful when they feel defeated; and to bring intention within when people are seeking outside of themselves.” Fifteen years later, they are still doing this with shops across California and Miami.
House of Intuition carries various witchy items — from crystals and bath salts to room sprays and holy water — but it’s probably best known for its signature Magic Intention Candles. Their collection spans Zodiac Candles, New & Full Moon Candles, Solstice Candles, Major Arcana Candles, Affirmation Candles, Prayer Candles, and Taper Intention Candles — all designed to amplify intention. 
This season, they have a limited-edition Día de los Muertos candle, crafted to use when the veil between our worlds is thin. The candle invites ancestral presence, preserves memory and legacy, and can be used to ask ancestors for protection, guidance, and strength. Its Empowering Mantra reads: “As I light this candle, I celebrate the legacy of my ancestors, keeping their memory alive, & opening my heart to their eternal guidance on my path.”
House of Intution House of Intution’s Día de Los Muertos Magic Candle, $, available at House of Intution
Up in the Sierra Nevada foothills lies Little Mexican Herbalist Apothecary, a family-run shop by Briana Drennan rooted in ancestral plant wisdom. Guided by the belief in “healing with the land that raised us,” the apothecary offers plant-based medicines like Fire Cider — a seasonal immune and digestive tonic — alongside herbal tinctures for balance, calm, and protection; oils and sprays infused with wild yam, blue lotus, and magnesium; and teas and bath salts for daily rituals that nourish both the body and spirit.
“I started Little Mexican Herbalist Apothecary to carry forward the traditions of my family — healing with the plants around us, honoring the land, and creating remedies that connect us to our ancestors,” Drennan says. “Each product is crafted with intention, keeping culture and community at the center.”
One of Drennan’s most beloved blends, the Heart Release Bath Soak, is crafted for moments of grief, heartache, or emotional heaviness. Made with pink Himalayan and Epsom salts and infused with red clover, yarrow, yerba santa, calendula, and rose petals, it’s designed to cleanse emotional residue while inviting protection, softness, and ancestral support. The herbs are chosen with intention: red clover to nourish the heart, yarrow and yerba santa for release and protection, calendula to soothe, and rose to open the heart.
Little Mexican Herbalist Apothecary Little Mexican Herbalist Apothecary’s Heart Release Bat, $, available at Little Mexican Herbalist Apothecary
Down in Florida, Sacred Glow Boutique honors its Peruvian roots, cleansing each piece with selenite, smoke, and palo santo sourced from Peru. Known for curating spiritual tools that bridge ancient traditions with modern self-care, the shop’s Self-Love Crystal Set is crafted to nurture compassion, healing, and emotional strength. The collection features rose quartz for unconditional love, rhodonite for heart balance and forgiveness, kunzite for releasing old pain, and morganite for divine tenderness, along with a mini spell jar filled with rose quartz chips. Each stone is cleansed and ritually charged to help you open your heart, calm your spirit, and reclaim your sense of worth. Whether used during meditation, as part of your altar, or simply kept close as a daily reminder, the set invites you to turn inward, soften, and embrace the beautiful act of self-love.
Sacred Glow Boutique Sacred Glow Boutique’s Self-Love Crystal Set, $, available at Sacred Glow Boutique
In Hackensack, New Jersey, Puerto Rican bruja Alexa Branco is the woman behind The Bruja’s Tomb, a shop offering a spellbinding collection of witchy wares and spooky goods. “I launched The Bruja’s Tomb as a vessel for my magic and a way to share my craft with others,” she says. “As a Virgo and Earth witch, I’m deeply passionate about helping others on their journey to their highest selves, and my brand allows me to do just that. My mission is to aid my customers on their path to truth and transformation through powerful products and enlightening classes.”
Every product — from intention sprays and spell candles to ritual tools and accessories — is handcrafted and spellcast by Branco, who is also an award-winning artist. Among the brand’s best-selling offerings is the Cleanse & Protect Set, which includes a candle, spray, and oil made from sage, rosemary, palo santo, and clove essential oils, all charged to clear your space and protect against negative energies. For those looking to open their path this season, the Abre Camino Spell Candle — a red candle accompanied by a key and ritual instructions — is designed to unblock blessings and invite prosperity, love, and success.
“In a time when so many feel powerless, returning to ancestral practices helps us reclaim our strength and use it to create a better world,” Branco says. “Whether it’s protection for protestors or justice spells when traditional systems fail, these rituals remind us of our resilience. Most importantly, working with our ancestors reminds us we are never alone — we are connected to the strength of the millions who came before us.”
The Bruja’s Tomb The Bruja’s Tomb’s Abre Camino Spell Candle, $, available at The Bruja’s Tomb
Nearby in New York, Luni Style is the creation of Dominican alchemist and metalsmith Lorenia Henriquez, whose background in fashion design and cultural anthropology shapes every piece. Since launching in 2014, she’s blended ancestral symbolism with modern design, crafting jewelry and home items that celebrate self-expression, magic, and ritual.
With the motto “Embrace your inner Diosa fearlessly — be boldly self-expressive, define yourself on your terms, and embark on a unique journey of self-discovery,” Henriquez views Luni’s pieces — from statement earrings to body chains — as “potent talismans” that guide wearers through their personal odysseys, drawing inspiration from esoteric symbolism rooted in ancestral heritage.
Among Luni’s top-sellers is the Mal de Ojo Bangle, crafted from raw brass and available in five gemstones, each carrying its own unique energy: Carnelian for courage and vitality, Amethyst for clarity and spiritual growth, Amazonite for peace and truth, Sodalite for intuition and emotional balance, and Tiger’s Eye for confidence and protection. The bracelet acts as a spiritual guardian, shielding your energy and protecting your spirit.
Luni Luni’s Mal de Ojo Bangle, $, available at Luni
For those who see scent as spell, House of Bō’s Cosmos Parfum offers an olfactory ritual — a “galactic haze of ambrosial smoke infused with cosmic mineral elements,” as the brand describes it. Founded by Mexico City-born creator Carlos Huber, a trained architect and perfumer, House of Bō treats fragrance as both adornment and ritual. And Cosmos, specifically, is like wearing stardust. The smoky, metallic, and textured scent unfolds with gourmand notes of praline and aged whiskey, woven with Mexican cacao, dragon’s blood incense, charcoal, and smoldering woods. Each bottle is hand-assembled and crowned with a gemstone cap crafted by Mexican artisans, transforming the perfume into an amulet, a wearable connection between earth and ether.
House of BO House of Bo’s Cosmos Perfume, $, available at House of Bo
Written by bruja and creative director Bri Luna, Blood Sex Magic: Everyday Magic for the Modern Mystic reclaims witchcraft as both ancestral inheritance and an act of resistance. Drawing from her Mexican, Indigenous, and African roots, Luna — best known as the founder of The Hoodwitch — explores how ritual and spirituality can be tools for empowerment in modern life. Organized into three parts — Blood, Sex, and Magic — the book blends personal essays with practical spells, meditations, and reflections on power, pleasure, and healing. The result is part memoir, part modern grimoire, and a reminder that the everyday can be magical if we approach it with intention.
The Hood Witch Blood Sex Magic by Bri Luna, $, available at Amazon
Moon Trine’s Astrological Wall Calendars will turn your room into a celestial map. With a month-view layout, the calendar tracks lunar phases, daily moon signs, void-of-course times, and key planetary aspects. Each month also provides space for goals, tasks, and notes, allowing users to plan around cosmic timing, whether that’s scheduling rituals, setting intentions, or choosing days for rest and reflection. Additional features include a full astrological overview for the year, a list of new and full moon dates, monthly aspect lists with degree specifics, and ephemeris tables. Deluxe extras like a blank natal chart and quick reference materials allows seasoned practitioners to map their personal astrology alongside universal movements. But whether you use the calendar to plan ritual work, moon-phase ceremonies, or simply track energetic shifts, it’s crafted to help you move through the year with celestial awareness.
Moon Trine & Co. Moon Trine & Co.’s Astrological Wall Calendar, $, available at Moon Trine & Co.
In New Orleans, Haitian Vodou priestess and spiritual practitioner Jessyka Winston founded Haus of Hoodoo, an apothecary and botanica offering ritual products like condition oils, fixed candles, and spiritual baths that are all handcrafted in small batches and accompanied by detailed ritual instructions. Among the shop’s staples is a classic: Florida Water, a cologne long used across Latin America and the Caribbean for cleansing, protection, and spiritual purification. Haus of Hoodoo’s Peruvian Florida Water is a sweeter, more sensual, and slightly spicy scent used to clear negative energy, anoint altars, or prepare sacred space.
Haus of Hoodoo Haus of Hoodoo’s Peruvian Florida Water, $, available at Haus of Hoodoo
In Your Intuition Led You Here: Daily Rituals for Empowerment, Inner Knowing, and Magic, authors Alex Naranjo and Marlene Vargas of House of Intuition offer a practical guide to translating spiritual impulse into everyday ritual. Both accessible and grounded, the book delivers 32 simple practices designed to help readers tap into their inner voice and wield intention in their daily life. Framing intuition not as mysticism alone but as a tool for transformation, the book is an invitation to reclaim sovereignty over your path by bridging the invisible and the visible. 
House of Intuition Your Intuition Led You Here by Alex Naranjo and Marlene, $, available at Amazon
The Herbal Astrology Oracle is a 55-card deck and guidebook from Anima Mundi Apothecary, a Latina-owned herbal wellness brand rooted in ancestral plant medicine, that maps the invisible threads between plants and planets. Each card features a plant ally paired with its astrological ruler, and the guidebook dives into traditional uses, symbolic meanings, and spiritual messages of herbs, flowers, trees, and mushrooms. Created by herbalist Adriana Ayales (with art by Josephine Klerks), this oracle is intended as a bridge to astro-herbology, a pathway into how the energies of the cosmos echo in the healing and divinatory power of plants.
Anima Mundi Anima Mundi’s Herbal Astrology Oracle Deck, $, available at Anima Mundi

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October 8, 2025 0 comments
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Events

Cvent CONNECT Europe 2025: Everything You Need to Know

by jummy84 September 18, 2025
written by jummy84

It’s almost time for Cvent CONNECT Europe! Our conference returns this October, bringing together marketers, event professionals, and hospitality professionals for two days of knowledge-sharing, insights, and networking.

And that’s not all that’s returning. After a two-year absence, we’re back at the InterContinental London – The O2 a venue that has hosted some of ourz most memorable CONNECT moments over the years.

Plus, we’re welcoming back TV host Dermot O’Leary as our celebrity conference MC. So come to make connections, learn best practices, and see if Dermot O’Leary knows more industry acronyms than last year:

It all happens from 15-16 October 2025. Until then, read on for what to expect at Cvent CONNECT Europe 2025.

Inspiring keynotes and must-see sessions

This year’s CONNECT Europe conference once again kicks off with Reggie Aggarwal, Cvent’s founder and CEO, sharing his vision for the future of events and hospitality.

Reggie’s keynote is the big-picture moment that sets the tone for everything that follows, charting where the industry is heading and how professionals across marketing, events, and hospitality can stay ahead.

💡 79% of attendees say they get new ideas for event-led growth at Cvent CONNECT Europe

The keynote on the second day offers an extra spark of inspiration from television personality, Davina McCall. From her MTV beginnings to her role as the UK host of Big Brother, Davina has built a career defined by reinvention and resilience. She’ll share the moments that have shaped her journey and what it takes to keep showing up and evolving. Davina’s story is a powerful reminder that transformation isn’t just possible, it’s essential.

DavinaDavina

Returning session favourites include the always-anticipated Cvent Product Roadmaps (Wednesday, 15 October: 10:15-11:15).

Divided into Event Marketing & Management and the Hospitality Cloud, these two roadmap sessions offer a first look at Cvent’s technological innovations shaping the tools you use every day. Think of it as your ‘fast pass’ to the features that will help you deliver smarter, more impactful experiences.

For a dose of creative inspiration, don’t miss ‘Making Every Event as Memorable as Your Favourite TV Channel’ (Wednesday, 15 October: 16:15-17:15). This session will feature music, games, playful competition, and surprising moments as it explores what events can learn from the world of entertainment, helping you to design unforgettable experiences.

You’ll also be treated to a fascinating look at why culture isn’t about perks or ping-pong tables but purpose, connection, and daily experience, with the session ‘The Overlooked Audience: How Internal Culture Drives External Success,’ featuring Verity Dack (UK Vibe Lead, Canva) and Lily Jones (Director, Strive Events Agency) (Wednesday, 15 October: 11:30-12:00).

💡 72% of attendees come to Cvent CONNECT Europe to learn how to use event technology better

What’s in store for marketers?

Cvent connect audience shotCvent connect audience shot

We have a great set of sessions for helping marketers learn best practices and upcoming trends. Three handpicked highlights include:

How to Launch an Event-led Growth Strategy

Wednesday, 15 October: 11:30-12:00

Join this session to learn what Event-Led Growth (ELG) looks like in practice. You’ll discover how to benchmark your current approach, map your next steps, and build towards a more measurable, integrated event programme.

Mastering Micro Events: What Works (and What Doesn’t)

Wednesday, 15 October: 12:00-12:30

Attend this session to learn the secrets of how smaller, high-touch experiences (VIP dinners, roundtables, curated meet-ups, etc.) can push leads and prospects through your sales funnel and become your most powerful marketing channel.

Driving Revenue: Rethinking How We Measure Marketing

Wednesday, 15 October: 15:15-15:45

If you feel under pressure to prove you’re driving revenue, not just leads, this is the session for you. You’ll dig into what it takes to move beyond surface-level metrics, how to win internal buy-in, and where brand investment, including events, fits into a broader revenue-driven strategy.

What’s in store for event professionals?

Cvent connect phone used for photo recordingCvent connect phone used for photo recording

We offer a fantastic range of sessions to help event professionals tackle key challenges, such as managing budgets, maximising impact, and maintaining high engagement levels. Plus, we have the following two sessions focused on sustainable event planning and improving accessibility as part of event design.

Inclusive Events: Ensuring Accessibility from Start to Finish

Thursday, 16 October: 13:15-13:45

Join this session for actionable tips on ensuring accessibility for all attendees. You’ll learn more about the new European Accessibility Act and discover why making your events more accessible is not only a moral and legal obligation, but it will also improve your bottom line.

How to Make the Case for Sustainable Events

Thursday, 16 October: 14:30-15:15

Find out how you can stop sustainability getting brushed off as “too expensive”, “too complicated”, or “not a priority”. You’ll learn how to work with internal teams, clients, and suppliers to make sustainability a priority, build support, and overcome common objections.

💡 74% of attendees agree that the education and networking opportunities at Cvent CONNECT Europe will advance their career.

What’s in store for hospitality professionals?

We’ve also curated sessions to help hospitality professionals discover the latest trends, embrace technology and AI, and collaborate better with planners. Three handpicked highlights include:

Roadmap Extended: Collaborative Solutions for Maximising Efficiencies

Wednesday, 15 October: 11:30-12:00

Attend this session and you’ll be the first to know more details of the exciting roadmap for Cvent solutions, such as Cvent Passkey, Cvent Supplier Network, and Cvent Event Diagramming. These innovations and more will help your hotel win more meetings and events.

Synergy in Venue Sourcing: A Collaborative Panel and Interactive Workshop

Wednesday, 15 October: 12:00-12:45

This is your opportunity to hear from planners about their respective priorities in the RFP process. You’ll also participate in a workshop with planners at your table, allowing you to ask questions and share best practices.

Mastering European Hospitality Trends with STR

Wednesday, 15 October: 13:45-14:30

Joining this session will help you anticipate future performance trends and learn about key metrics such as occupancy rates, average daily rates, and revenue per available room. You’ll also gain insights into catering to planners’ specific needs and preferences, allowing you to tailor your offerings to increase appeal.

“The highlight of Cvent CONNECT Europe is the Innovation Pavilion. I enjoy connecting with hotels we’ve worked with. It’s valuable to connect with existing professional relationships and create new ones as well.”

– Kate Ashby, International Fertiliser Association

Celebrating success with the Cvent Excellence Awards

This year, the Cvent Excellence Awards (Wednesday, 15 October) is opening its doors to all Cvent CONNECT Europe attendees. It promises to be an evening of great entertainment, so come along, meet the finalists and celebrate their success. Tickets are just £30, with 50% of the proceeds going to our charity partner,Meeting Needs.

“I always like to see what’s new with Cvent. I enjoy the exhibition area, looking at different integrations and exploring offerings we don’t already have. The networking is fantastic—seeing old faces, meeting new ones—and the Excellence Awards are always a highlight.”

– Lucy Francis,Director, Lemon Lane

Get hands-on with a host of activities

Cvent CONNECT Europe’s interactive elements are designed to take you beyond the breakout room.

Tech Tours let you experience Cvent tech in action, and Lunch Roundtables offer an excellent opportunity for in-depth conversations. 

Cvent connect tech tourCvent connect tech tour

At the same time, Roadmap Talks and Feature Flashes provide quick product updates and insider tips in the Innovation Pavilion. And of course, it wouldn’t be CONNECT without plenty of opportunities to network, from casual morning runs to lively evening socials.

Can’t attend in person? We’ve got you covered with our virtual offer and CONNECT TV

If you’re joining us virtually, you’ll be able to watch these programme highlights:

Wednesday, 15 October:

Thursday, 16 October:

CONNECT TV is where our virtual attendees can enjoy more of the magic of Cvent CONNECT Europe. You’ll access exclusive interviews with speakers and customers, behind-the-scenes footage, and expert analysis. 

Our celebrity MC, Dermot O’Leary, will take the mic to host some episodes, and the best part? The content is free to access and on demand, so you won’t miss out.

Pre-conference day

Tuesday, 14 October

Are you one of the select group of attendees taking part in the Cvent Academy Training Camp, Partner Summit or our exclusive Leadership Summit the day before the main conference officially begins? 

These invite-only, free-to-attend sessions will set the stage for an impactful week and provide deep-dive learnings and strategy that will set you up for success.

Don’t miss out on Cvent CONNECT Europe 2025

Cvent CONNECT Europe is the go-to event for marketing teams, event professionals, and hospitality professionals—so you won’t want to miss this years’ experience. For more of what you can expect from Cvent CONNECT Europe, relive the buzz of last year’s event with our highlight reel:

Once you’re registered, watch out for the soon-to-be-available event app and start adding sessions to your agenda through the Attendee Hub so that you make the most of your CONNECT Europe experience.

We look forward to seeing you there!

Cvent CONNECT Europe 2025 takes place from 15-16 October at the InterContinental London – The O2.

 For full programme details and how to register, check out our event website.


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Agency Spotlight: Anthony Brooks on Why Publicists Must 'Genuinely Connect With Others'

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With Agency Spotlight, we’re featuring the independent PR and marketing agencies that Fashionista loves to work with. Meet the hardworking professionals behind them and discover what it really takes to make it in fashion publicity. Anthony Brooks is an honoree of PR Net’s 2025 Next …

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