Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. The MakerHeadquarters: New York, NYE-commerce: shop.themaker.comSocial …
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Despite the growing ubiquity of GLP-1 (glucagon-like peptide-1) medication use, there is still quite a bit of confusion, stigma and misinformation surrounding injections like Ozempic. There’s also a major lack of access for many patients who stand to benefit from the meds; Fitish founder Jenna …
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Leveraging AI, AR, VR, XR, and emerging technologies to create richer community-centric brand experiences
By Kristina McCoobery, CEO & Co-Founder, INVNT
The walls between physical and digital are crumbling. What once felt like parallel universes are now one continuous reality. Phygital experiences, where in-person presence meets digital possibility, have become the heartbeat of modern brand storytelling.
Audiences don’t just want to watch, they want to feel, to belong, to co-create. For brands, that means delivering both the trust and tangibility of real-world interaction and the infinite possibility of digital technology.
Brands and marketers are doubling down on experiences to reach customers and get “more bang for their bucks.” The market is on fire with global growth as businesses lean into branded events to overcome audience fragmentation and shifting consumer behaviours.
At INVNT, we see this growth first-hand. With clients such as Amex, Oracle, General Motors, Netflix, Samsung, PepsiCo., Geely,Lamborghini, Microsoft and Xero contributing to a global business pool north of $150M USD, it is clear: the future belongs to brands that move beyond campaigns and create living, breathing worlds of engagement.
Audiences are tougher to reach, content is everywhere, and loyalty is fleeting. The challenge is to be unforgettable and not simply seen.
Experiential used to mean events. Now, it means creating brand moments that move markets and rewrite culture, alongside fully immersive experiences.
At INVNT, we define it as storytelling engineered to engage, cut through noise, and dent history. It spans live, digital, hybrid, AI-powered, XR-enabled, and immersive formats, all designed to spark emotion and drive action.
In today’s world of “is it real, or is it not?” AI-generated content, experiential stands as the last frontier of authenticity. It is intimate, emotional, and utterly unreplicable.
Unlike other agencies, we scale faster, integrate deeper, and innovate bolder.
As the boundaries between physical and digital dissolve, brands are reimagining what it means to connect. From augmented reality installations at live events to digital artefacts with real-world value, phygital is not a trend, it is the inevitable future of brand experience.
Phygital delivers the trust of the tangible and the power of the infinite.
A digital campaign might scroll past in seconds, but a phygital experience lingers in the body and the mind. It allows audiences to hold the brand in their hands while engaging with its digital twin through a screen, headset, or connected space. That fusion creates deeper engagement, lasting memory, and stronger emotional connection.
At INVNT, we leverage emerging technologies like AI, AR, VR, and Web3 to elevate human experience, not replace it.
But the tools are only powerful when used in service of storytelling.
Emerging digital world-building technologies reshape ownership, participation, and community, creating new ways for audiences to not just engage with brands, but to live inside them.
But technology alone is never the story, the story is what outlives the platform.
INVNT has pioneered some of the world’s most exciting phygital campaigns:
These examples show that phygital isn’t just creative, but measurable, scalable, and impactful.
Our industry’s biggest challenge remains proving ROI, but advances in data now make it possible to measure who attends, what they engage with, and what value is created. Combined with social amplification and in-person energy, the ROI of experiences is clearer than ever.
The global pandemic reinforced a simple truth: in-person connection is irreplaceable. But when layered with innovation, we have seen firsthand that its impact multiplies.
In conclusion, phygital is showing up in the ways that matter most, showing up with creativity, consistency, and human depth.
For more information, visit www.invnt.com
Updated on: Oct 28, 2025 09:18 pm IST
Ever since Ravi Mohan announced the title Bro Code for one of his upcoming films, he has been embroiled in a legal dispute with Indospirit Beverages over it. After the Madras High Court allowed Ravi to use the title, the Delhi High Court this month restricted him from doing so. Now, the actor-producer alleges that the beverage brand took the legal route due to this. (Also Read: Ravi Mohan faces setback over Bro Code at Delhi HC; restrained from using title in legal tussle with beverage company)
In a press note shared by his team, Ravi claimed that the beverage brand asked him to promote their alcoholic brand in the film, but he turned it down. The note reads: “RaviMohan studios registered its copyright BroCode Title for its script and its artistic work in the Entertainment category. #BroCode beverages team have asked RaviMohan to promote their brand in the film. RaviMohan refused it, as it would set a wrong example.”
He also claims that the beverage company approached Delhi HC after that and did not challenge the Madras HC’s order, “So the beverage company has registered a case at Delhi against this Title and not challenged the Madras High Court verdict so far. Madras High Court continues to uphold @RaviMohanStudio’s rights over the title #BroCode, restraining Delhi Indo Beverages. Interim order extended till 21 Nov 2025.”
He ended the note with, “Also, the beverage company is planning to launch their brand in TN, so they have started this publicity stunt to push the brand in TN.”
On Monday, news broke that the Delhi HC has restrained Ravi Mohan Studios from using the title Bro Code to promote their film. The order was passed in a trademark infringement suit filed by IndoBevs, who use the name for its alcoholic and ready-to-drink beverages. The court found that the brand is closely associated with the company’s products, observing that it’s identical to the registered trademark and could mislead the public.
Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. Dos GardeniasHeadquarters: Los Angeles, CAE-commerce: dosgardenias.comSocial …
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Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. Sweet & TrueHeadquarters: Berkeley, CAE-commerce: sweetandtrue.comSocial …
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Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. Sensi StudioHeadquarters: EcuadorE-commerce: sensistudio.comSocial Media: …
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Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. NGS BeautyHeadquarters: Atlanta, GAE-commerce: ngsbeauty.comSocial Media: …
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Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. Saint CreweHeadquarters: Baton Rouge, LAE-commerce: saintcrewe.comSocial Media: …
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Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. Logan HollowellHeadquarters: Los Angeles, CAE-commerce: …
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