Beauty
The world is waking up to the properties of these botanicals. The global market for moringa, for example — one of Africa’s most popular ingredients — is projected to reach $25.1 billion by 2035, up from $9.7 billion in 2024, according to US-based market research firm Spherical Insights. Cosmetics and personal care is one of the main application segments, underscoring the appetite for plant-based actives from the continent.
African botanicals have been used locally for generations, but the key opportunity for S’Able Labs lies in marrying natural products with cutting-edge skincare formulations to target a broader audience. “Where A-beauty is so well placed is in taking [traditional ingredients] to another level,” she says. “I want to see oat amino acids combined with kaolin clay, or black seed oil with vitamin C and ferulic acid.”
Among the more established players in the A-beauty space is RandR Skincare, founded by Valerie Obaze in Nigeria, which recently celebrated its 15th anniversary. The brand reimagined shea butter — traditionally sold solid — into a liquid format for ease of use and presented it in ways Obaze describes as “modern and desirable”.
For Obaze, what differentiates A-beauty is its approach to production and community. Many manufacturers of natural ingredients on the continent, particularly in West Africa, operate as cooperatives. RandR purchases from them at a fair price and provides training and financial literacy support to the women involved in production.
Liha Beauty’s core ingredients, including ivory and gold shea butters, are also sourced from cooperatives in Nigeria and Ghana, where the brand says it has built long-term relationships with women-led producers. “These partnerships ensure fair trade and maintain the traditional handcrafting methods that preserve the purity of the shea,” says co-founder Janita Brock.
Liha Beauty’s core ingredients include ivory and gold shea butters.
Photo: Courtesy of Liha BeautyA-beauty at scale
Scaling is the primary hurdle for A-beauty to reach the same global prominence as K-beauty and J-beauty. Many brands that use ingredients sourced from Africa rely on artisanal or cooperative-based ingredient production, but logistics, export costs and inconsistent infrastructure slow regional trade. Africa’s Continental Free Trade Agreement was designed to ease barriers to intra-continental trade by standardising tariffs. But in reality, implementation has been uneven across the countries that ratified it.
Mona Singh Slams Unrealistic Beauty Norms That Leave Women Feeling ‘Inadequate’: It’s Time to Dismantle This Barrier
Recently, in a conversation with Zoom, Mona Singh reflected on challenging traditional norms and redefining beauty standards for women in television. She discussed the unrealistic expectations placed on actors through social media and how these pressures often shape public perception. Mona revolutionised the image of television actresses with her iconic role in Jassi Jaissi Koi Nahin (2003). By portraying a character that broke away from stereotypical beauty ideals, she changed how audiences viewed female performers. Her courage to embrace authenticity made her a pioneer, inspiring countless women and setting new benchmarks in the entertainment industry for confidence and individuality.
Mona Singh opened up about her journey of breaking norms and stepping beyond her comfort zone. From Jassi Jaissi Koi Nahin and Jhalak Dikhhla Jaa on television to films like Laal Singh Chaddha and web series such as Kaala Paani and The Ba**ds of Bollywood. She has fearlessly embraced diverse roles.
Mona Singh believes complacency is ‘unappealing’


In her interview with Zoom, Mona revealed: “I have always operated under the belief that I won’t just sit back and wait for opportunities to come to me. I find that very unappealing,” she remarked, adding, “The most appealing quality is ambition and the drive to pursue it, rather than remaining complacent.” Rejecting complacency, the actress expressed, “I never positioned myself thinking that I would do TV for 5 years just because it’s comfortable. I have never done that.”
Breaking the Norm

Reflecting on her journey in the industry, Mona proudly remarked: “My debut show, Jassi Jaissi Koi Nahin, altered every rule in the industry. A girl who was expected to be pretty, glamorous, and solely focused on vanity upon entering the industry, I shattered that stereotype. For me, as an actor, individual, and human, I have consistently challenged the status quo. I seek comfort and affection at home, but outside, I thrive on adrenaline, challenges, and exploring new experiences. From Jassi Jaissi Koi Nahin to The Ba***ds Of Bollywood, it has been an incredible journey. I have gained so much from each role I have taken on. I have unlearned numerous things. It’s an ongoing process of growth.”
Mona’s Take on Modern Beauty Standards
Mona also spoke about her decision to reject unrealistic beauty standards. For her, “vanity isn’t just about looking attractive—it’s about feeling confident and caring for oneself.” She emphasized that true beauty lies in self-assurance and self-respect rather than external validation. Mona remarked: “These unattainable beauty standards portrayed in magazines, where images are heavily edited, place women in a position where they feel ‘I’m not enough.’ That is the barrier we must dismantle, allowing us to embrace ourselves as we are. There’s nothing wrong with wanting to look good and exercising for your own sake. If you feel good, that’s great, but succumbing to the pressure of feeling inadequate or unattractive is simply absurd.”

Social Media and the Rise of Unrealistic Beauty Standards
When asked whether social media’s beauty standards have a negative impact on aspiring actors, she agreed, saying: “Many things you see on social media are misleading. People sharing their vacation photos and such—are they truly happy? Nothing is flawless, and no one leads a perfect life. Perfection is unattainable. We must accept our imperfections and who we are. However, the positive aspect is that we should strive to improve ourselves. We need to evolve and grow over time without taking social media too personally. People often feel down when they have fewer followers. I’m not sure what kind of world we are living in.”

After The Ba**ds of Bollywood* Mona’s upcoming lineup includes Paan Parda Zarda, Ma Ka Sum, Border 2, and Happy Patel Khatarnaak Jasoos.
ICYMI: Hermès Names Grace Wales Bonner as Its Menswear Creative Director, Michelle Rhee on 3.1 Phillip Lim's Future & How Beauty Holiday Repurposes Industry Surplus
In case you missed them, we’ve rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a apple crisp macchiato in our honor when you’re discussing who did what over your ham and cheese croissant. Homepage photo: Launchmetrics Spotlight …
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Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. NGS BeautyHeadquarters: Atlanta, GAE-commerce: ngsbeauty.comSocial Media: …
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Celeb Beauty Pro Jeanine Lobell Revives J.Lo’s Iconic Lip Gloss from ‘The Wedding Planner’ and More Y2K Trends
The ‘2000s are back and so is Jennifer Lopez’s lip gloss from The Wedding Planner. Celebrity makeup artist and Stila founder Jeanine Lobell, who created J.Lo’s iconic shade for the 2001 romantic comedy, revived it with a modern twist through her beauty brand, Neen.
The singer’s once cult-favorite hue has been reimagined with a clean, hydrating formula, but in the same universally flattering rosy nude shimmer.
“I went full Nancy Drew to find an old lip gloss to color match. … It’s such a classic that works for everyone,” Lobell tells ET.
Beyond resurrecting the nostalgic product, Lobell, whose A-list clients have included Jessica Alba, Natalie Portman, Penélope Cruz, Gwen Stefani, Nicole Kidman, Angelina Jolie, Kirsten Dunst, and Kate Hudson since the aughts, is embracing the return of most throwback looks.
“Memorable moments and products from many eras never go out of style. … I knew how to do the beauty filter before it existed,” the makeup pro says.
“I’ve always been known for making my girls look like they have great skin and bringing out their natural beauty, without being too overdone.”
These days, Lobell is leaning into just that with velvety, real foundation finishes over glossy looks.
“I’m seeing a small swing towards more matte skin and a step away from glazed skin,” she notes.
But one fad the entrepreneur is firmly leaving in the past? Skinny eyebrows.
“A friendly reminder as someone who survived the over-plucked brows trend is that they never really grow back,” she warns.
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The holiday season is right around the corner. As we gear up for the frenzy of the next couple of months, Nordstrom just launched its official Gift Shop full of top-notch recommendations for every person in your life. If you’re looking to get ahead on the gift buying, then this is a great opportunity to browse a curated selection of the best of what Nordstrom has to offer. As someone who is looking to be very budget-conscious this year, I’ve dug through some of the best beauty and fashion gift options and highlighted a slew of under $100 gift items to shop before they’re sold out.
Don’t worry, we’ve really combed through the best Nordstrom gifts and selected some standout finds for your shopping pleasure. If you’re looking for anything from a super intoxicating fragrance to a darling Coach handbag or even some versatile Adidas Sambas, you’ve come to the right place. Keep scrolling to get a head start on holiday gift shopping for the 2025 season.
Allison McNamara of MARA Is the Real-Life Ariel From ‘The Little Mermaid’ With an Algae-Powered Beauty Routine
Under the sea! MARA Beauty founder Allison McNamara might as well be the real-life Ariel from The Little Mermaid. Like the beloved Disney princess, McNamara is known for her fiery red hair, ocean-blue eyes, glowing skin, and sea-inspired rituals.
The main difference? Her self-care routine is far more sophisticated than detangling hair with a fork.
Instead, the beauty entrepreneur swears by nutrient-rich marine ingredients, including her brand’s proprietary algae sourced from France and Ireland, to achieve her signature glow from the inside out.
“Algae is arguably the most resilient plant on Earth. It survives the harshest weather conditions, uses sunlight as its sole energy source, and sits at the center of the marine ecosystem, balancing carbon, absorbing toxins, and serving as the basis of the aquatic food chain,” McNamara explains.
And on land, it does the same for your skin.
“There’s an undeniable radiance you get from using our products,” she says. “Our multi-functional formulas help hydrate, firm, smooth, and brighten.”
Celebs like Hailey Bieber, Gwyneth Paltrow, Chrissy Teigen, Riley Keough, Hailee Steinfeld, and Olivia Munn seem to agree, al stocking their shelves with the Algae Cleansing Oil, SeaDream Algae Cream, Sea Silk Lip Balm, and Algae Retinol Face Oil.
Beyond consistent use of her product line, McNamara satisfies her algae cravings through her diet as well.
“I never turn down a sushi night, and when cooking, I use the Algae Cooking Club oil because it has a high burn point, which makes it healthier and more effective for stove-top cooking,” she shares.
Even on the go, she sneaks the super-plant into snacks, smoothies, and water.
“I recently began baking cottage cheese on top of dried nori seaweed and it’s delicious,” she says. “I also love adding spirulina to my smoothies and frequently reach for Juna chlorophyll drops to add into my water, especially when I’m feeling bloated or need a detox.”
But when it’s time to truly unplug, the California native naturally opts for a seaside getaway, and she’s never without her travel-sized treasures.
“Our Mini MARA Set has everything your skin needs to stay healthy and glowing from the plane to the beach, including our Sea Kale Sunscreen Serum for lazy, no-makeup makeup days.”
As for her mermaid-inspired vacation style: “I pack Toteme sandals, a cute Elce set that can be styled up or down, my favorite white tank and fitted dress from Clyque the Label, and Luv AJ’s new Sunset Stone collection in green,” she spills.
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Foundation is a communications firm building great beauty brands. We are known for launching and scaling the industry’s most recognizable brands. We’ve helped launch and build brands like Hero Cosmetics, Briogeo, Nécessaire, Patrick Ta Beauty, and Homecourt – telling impactful stories and leading …
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