Billionaire Boys Club set the tone for New York Fashion Week 2025 with a packed house full of creatives and fashion lovers looking to support local designers. With Mantra Market, the storied fashion brand teamed up with Buchanan’s to restore the NYFW feeling by “returning it to the community and celebrating fashion as a cultural luxury rooted in creativity, community, and connection, not corporate trends.” And it’s safe to say the mission was nailed.
Held at the New York Flagship in location in SoHo on Sept. 11, the Mantra Market showroom was open to the public following a dedicated Buchanan’s cocktail press hour. Among the sea of 500+ RSVPs and attendees, notable guests who stopped by included Tia Corinne, Love Island USA S7 finalists Bryan Arenales and Pepe Garcia, Zoe Spencer, Erica Banks, and many others.
The curated shopping experience and social mixer highlighted eight artists and their creations. The evening doubled as a surreal full circle moment for each designer, as they reminisced about the times they were young, hopeful creatives waiting for their moment.
Credit: Buddy Lee / Billionaire Boys Club
“The teenage version of me is screaming right now. When I was younger, I used to come over here and just look at the stuff they had and be like, ‘Damn, one day I’ma cop this.’ But I couldn’t afford it. And now we’re here selling stuff,” said Omi, the owner of STFU, while standing in front of his display of pieces. The BBC event also had the Bronx native in his element, as he noted, “It’s a lot of uptown people in here, so I feel at home.”
Keem of KeemStudios echoed, “This is a dream come true. The little kid inside of me is going crazy right now. I didn’t expect any of this to happen so I’m always humbled every time. I’m just having fun, and everything that comes with it is a blessing.” Keem has had his pieces worn by celebs like SZA, kwn, Sydney Colson, Flau’Jae Johnson, and more. His mantra to success is to “have fun with it chase your dreams, and keep going, because consistency really does work.”
Credit: Buddy Lee / Billionaire Boys Club
Stationed in the middle of the store was Sporty, the vibrant creative behind Star Club with designs that match her infectiously bright personality. On this day, she’s thinking of her doubters, revealing, “My biggest inspiration is being bigger than everybody that said I couldn’t do it. It’s my first pop-up and shoutout to BBC and New York Fashion Week. I just dropped my first collection in April and now we’re here. This feels amazing because I was just doing it because I loved it, and now, to be highlighted and actually selling the clothes, with my peers, just got to keep it going.”
BBC launched Mantra Market with a mission to honor the next wave of NYC-based creatives aligned with the ethos of Billionaire Boys Club. As the night went on, the energy within the building exploded through the storefront and onto Mercer Street, once the heart of streetwear and street art. Hundreds of fashion lovers mobbed the area and celebrated a night of creativity and community, just like NYFW is supposed to be.
The full list of spotlighted artists are as follows:
SPRTYK (@sprtyk) – Bronx native, multidisciplinary creative behind Star Club; designer, stylist & musician shaping culture on her own terms.
KeemStudios (@keemstudios) – Brooklyn-born, Black-owned brand that blends culture, storytelling, and style; designs featured on SZA’s recent tour.
Relly (@disposable_relly) – NYC film photographer and event producer; founder of Bodega Flowers; featured in Nylon & Office Magazine.
Arkyve (@arkyve_) – Fashion label rooted in crochet with bold handcrafted pieces; worn by Justin Bieber, Kai Cenat, and Jay Guapo in the past month.
By Ibn (@byibnsadat) – Self-taught jeweler creating bespoke grillz that merge quality craftsmanship with custom unique designs.
STFU (@stfuyoutalk2much) – Celebrity-favorite multidisciplinary artist whose limited drops blur the line between gallery, street art, and fashion.
Went2YaHood (@went2yahood) – Harlem-rooted streetwear designed by Sim from the Hill;
collabs with Nike, GQ & Complex and community ties to A$AP Ferg, Gabriel Moses, and more.
Dilly Rowe (@dilly.rowe) – London native, NYC-based female DJ quickly becoming one of the
city’s most in-demand artists.
Check out photos from BBC’s 2025 Mantra Market at NYFW below.
