In many ways the pillbox hat is the perfect winter successor to the crochet skullcaps that were all over Copenhagen Fashion Week this August. While those head coverings reference the ‘70s in a fresh ad playful way, Lawrence is putting a modern spin on a glamorous piece from the ‘50s and ’60s, instantly evoking the elegance of First Lady Jacqueline Kennedy with none of the usual pomp and circumstance—and she’s not the only one.
Pillbox hats, newsboy caps, berets, and small felt hats are cropping up all over ad campaigns, runways, and in the street style photos of the most fashionable women on social media. Any of these vintage-inspired caps don’t add a element of whimsy to even the most demure look, so imagine the fun that can be had when you turn up the volume with color and print, a là J. Law.
And if you pair it with your most favored basics like Jennifer Lawrence, you don’t have to expel much energy at all to be the chicest woman in the grocery store.
