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Much like how he reinvented things on the court, Allen Iverson is looking to influence the next wave — but with his own unique twist. The NBA Hall of Famer is partnering up with Viola once again to launch IVERSON, a craft THC soda. The exciting new drink is produced in with Horticulture Co., a leading innovator in plant-based wellness products.

The legendary Philadelphia 76ers player, who recently announced his sobriety journey, is motivated to help consumers find a potential alternative to alcohol after this “life-changing” decision. IVERSON is a low-dose, plant-powered beverage that is “designed for those seeking calm, balance, and connection without compromise.” Keeping the new generation of consumers in mind, IVERSON blends premium THC with natural fruit flavors for a controlled experience.

“Allen and Viola have always been about breaking barriers and leading culture,” said Al Harrington, CEO and Founder of Viola. “Partnering with Horticulture Co. allows us to take that same mission nationwide — creating a product that brings wellness and community together in a new way.” Iverson has previously collaborated with Viola for the “Iverson ’01” cannabis strain.

The line arrives with three flavors that serve as nods to Iverson’s legacy:

Bubba Chuck Berry – a bold, fruity blend inspired by Iverson’s nickname and signature energy.

Cran-Apple Crossover – a crisp, refreshing fusion that pays homage to his unforgettable moves on and off the court.

96 Nectarine – a smooth, golden flavor celebrating the year he entered the league and changed basketball culture forever.

IVERSON will be rolling out nationwide beginning on Oct. 20 at Specs, Total Wine, and Circle K locations, and online at drinkviola.com.

In addition to his new drink collab, The Answer recently debuted his memoir, Misunderstood. The book is an intimate, first-person recap of his childhood, the journey to superstardom, and the trials and tribulations along the way. It recently landed on the New York Times Best Seller list, and you can buy it here.

With multiple projects in the pipeline for the newly constructed DCU, James Gunn is assuring fans that, among them, is a long-gestating series focused on Task Force X leader Amanda Waller, originated onscreen by Oscar winner Viola Davis in 2016’s Suicide Squad.

Speaking to People in a recent interview, the Superman helmer confirmed he and DC Studios co-CEO Peter Safran are still “working on” the show.

He said, “We’re working on it, so we’ll see what happens. Some things have moved faster than others. Waller’s not been the fastest. But I can’t wait to see Viola put on their Waller pants again.”

Gunn is echoing sentiments both he and Safran expressed back in February, telling Deadline then that Waller — about the amoral U.S. government espionage director who dispatches the criminal misfit Suicide Squad team on missions — remains in the works, despite the project remaining difficult to break.

“We’ve taken a couple of cracks at Waller, and we haven’t been able to land it,” Safran said at the time.

“We’re still working on it,” Gunn added, also noting the duo had to prioritize another spinoff, Peacemaker. “Waller has been tough, the strike was tough on Waller, there was a certain amount time that we needed to do Peacemaker first.”

“We were going to go with Waller before Peacemaker [Season 2], but I wrote Peacemaker quickly and we were ready to go,” Gunn concluded.

Davis played Waller in David Ayer’s Suicide Squad and its sequel, 2021’s The Suicide Squad, from Gunn. News of the Waller spinoff was first announced back in 2022, revealed at the time to feature Watchmen writer Christal Henry as scribe and executive producer alongside Davis. While Peacemaker is a comedy, Waller would fall into the drama category; Davis reprised the character in Peacemaker Season 1.

A year later, it was announced Doom Patrol creator Jeremy Carver would join Henry to co-write Waller.

Aside from Waller, Max will release the forthcoming spinoff, Lanterns, aiming to debut in early 2026.

Viola

Allen Iverson Launches New Craft THC Soda, IVERSON, With Viola

James Gunn Still ‘Working On’ Viola Davis-Led Amanda Waller Series