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Did you feel that cool breeze? That’s the chill of a sales window that’s been opened, because Black Friday is back.

The official date for this year’s Black Friday is 28th November, but even now we’re seeing deals spilling out from UK’s biggest retailers, like Currys, Boots, Very and more.

Each year this period brings thousands of savings across every product type you can imagine, this year, we’re already loving products like the Boots Showstopper Beauty Box and 44% off OurPlace pans.

But while this sounds like a dream come true, we know all too well how overwhelming and, frankly, annoying this time can be, with companies pestering you non-stop with their so-called savings.

According to YouGov, 35 per cent of Brits said they were less interested in this year’s Black Friday sale, and 63 per cent of those said that was because the ‘discounts were misleading’. Meanwhile, a study conducted by Currys revealed that 66 per cent feel it’s a straight-up ‘con’.

So, that’s what the RadioTimes.com team are here for, to help you navigate the sea of deals and decide when and how to spend your money. Throughout the sale, we’ll be picking out the best discounts and comparing prices across multiple retailers to ensure you’re paying the best price possible.

We’ll always tell you what the original RRP was and how much you’re saving and, most importantly of all, we’ll be completely honest with you if we believe a product isn’t worth your hard-earned cash.

So, without further ado, here’s everything you need to know about this year’s Black Friday sale, including when it is, when it ends and how to spot a genuine bargain.

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When is Black Friday 2025 officially?

The official date of Black Friday is Friday 28th November 2025.

The holiday always falls on the last Friday of November and the day after American Thanksgiving.

When do the Black Friday 2025 sales start in the UK?

While Black Friday itself doesn’t take place until the end of the month, most retailers run Black Friday sales throughout the whole of November.

Dozens of retailers like AO, Boots and Currys have gone live with their deals, and according to one study from Net Voucher Codes last year’s sale started for some as early as 17th October, so you may have already snapped up a few Black Friday savings.

Which UK retailers have Black Friday 2025 sales live?

Several retailers have already gone live with their sales, we’ll be updating this list constantly as the sales period runs on, so feel free to bookmark this page to refer back to:

• AO – Major discounts on home and kitchenware including Sage Coffee Machines, Dyson Supersonic Hair Dryer and washing machines.
• Asda – Big savings on home electricals and toys, plus you can find deals in store.
• Attraction Tickets – 20% off 2026 Orlando attraction tickets with the code BLACKFRIDAY
• Argos – Save up to 50% on kitchen, 1/3 on gaming furniture and 1/3 on toys.
• Back Market – Get a refurbished iPhone 14 from £259 and MacBooks from £384.
• Boots – Get up to half price off fragrances, toothbrushes and electrical beauty.
• B&Q – Vacuum cleaners, tools and garden wear.
• Circulon – Early savings with up to 60% off pan sets
• Currys – Currys is guaranteeing every single Black Friday deal is at its lowest ever price.
• Decathlon – Early access deals on outdoor clothing and tech.
• Dyson – Save up to £200 on vacuum cleaners.
• EE – Save £30 on Beats Powerbeats Fit Wireless Earbuds and £48 on Nintendo Switch 2 24 month bundle.
• Emma – Discounts across their mattress range including the Hybrid Thermosync at its lowest ever price
• Floridatix – Extra 20% off with the code BF20
• Frasers by House of Fraser – Save up to 70% on womenswear, menswear, homeware and beauty.
• Harts of Stur – Huge discounts sitewide, including on KitchenAid and Le Creuset.
• iHerb – Up to 20% off supplements and 15% off your first order.
• HexClad – Biggest sale of the year with up to £858 off hybrid cookware.
• Ickle Bubba – Up to 30% off everything sitewide.
• Jacamo – Men’s fashion, fragrances and gaming on sale.
• JD Williams – £50 off tech and kitchenware like Ninja Air fryers and Shark LED mask.
• John Lewis – Huge savings on beauty, appliances, home and clothing, plus up to £260 off De’Longhi Coffee Machines.
• Lakeland – Up to 50% off everything from heated airers to air fryers, plus savings across brands such as Sage, Ninja and Sodastream.
• LG –Up to 30% off TVs, fridges and washing machines.
• Matalan – Incredible savings across women’s fashion, men’s clothing, kids’ clothes and homeware
• MenKind – Up to 50% tech and gifts in Mega Black Friday sale.
• ModiBodi – Up to 50% off sitewide, with savings across period pants, swimwear and their teen range.
• Natural Baby Shower – Up to 40% off eco parenting products.
• Ninja – Up to 30% off, with discounts across products such as Ninja Crispi for only £169.99.
• The Nursery Store – Get up to 60% off pushchairs, cots, rotating car seats and more.
• O2 – Mobile contract savings including the iPhone 16 from £30 a month.
• Our Place – Up to 35% off cookware sitewide.
• The Oodie – Save up to 50% on products including the original Grey Oodie.
• ProCook – special savings on cookware, cast iron, electricals, kitchen knives and more.
• Radley – Up to 50% off leather handbags.
• Ravensburger – Up to 40% off selected products & bundles during their Black Friday Week sale.
• Robert Dyas – Biggest ever Black Friday sale with up to 40% off heated airers.
• Samsung – Black November deals include 10% off the Samsung Galaxy Z Fold 7 and 17% off the Samsung Galaxy S25 Ultra.
• Sky – ‘Lowest ever prices’ across Sky TV and Sky Sports, with packages starting from £35 a month.
• Simba – Currently offering pillows, mattress protectors and duvets with selected mattress purchases.
• Shark – Savings across their cordless vacuum cleaners, plus £80 off the Shark FlexStyle.
• Superdrug – Up to 55% off fragrances, plus skincare.
• TUI – Huge savings on river cruises in Frankfurt, Amsterdam and more.
• Very – Save on Nintendo Switch 2 bundles, toys and fashion.
• Virgin Media – Black Friday broadband deals currently live with up to £200 bill credit.
• Wowcher – Discounts on tech, gifts, toys and live experiences.

What date will other UK retailers start their Black Friday sales?

Here are some of the retailers we’re sure will jump on the Black Friday bandwagon, it’s just a matter of time before they do.

• Amazon – Amazon has announced their ‘Black Friday Week’ will start at midnight on 20th November until 1st December.
• Apple – Apple will wait for the official Friday 28th November to launch their sales, but don’t expect much from their own site apart from a few voucher codes and loyalty rewards schemes, the best deals for Apple products can be found on third party sites,
• Coach – No date confirmed from Coach yet, but last year saw sizeable savings on bags and accessories.
• Flannels – Flannels are waiting until Friday 28th November to get started.
• Gymshark – Gymshark will offer 50% off everything from Monday 16th November at 4PM GMT.
• Nike – Nike has launched some initial Black Friday deals, but we’re expecting more to roll out next week.
• Oura Ring – No date announced yet for the Oura Ring 4.
• Pandora – Pandora’s Black Friday week will start on 23rd November, but bear in mind the brand tends to change its deals throughout the week.
• PlayStation – Last year’s Black Friday sale started on ‘Fake Black Friday’ which would make this year’s the 21st.
• reMarkable – We’re hoping for big savings on digital notebooks like the reMarkable 2.
• UGG – UGG’s Black Friday sale has no date yet, but you can sign up for early updates.
• Uniqlo – Uniqlo normally run their sale in the week before Black Friday (so between the 17th and 21st).
• White Company – The White Company normally start their Black Friday sales in the week before (so between the 17th and 21st).

Which UK retailers don’t do Black Friday sales?

Here’s a list of retailers who aren’t likely to participate in Black Friday 2025, and what you might be able to expect from them instead:

• Adanola – Adanola announced in 2023 they would not participate in Black Friday sales, however they are currently running a 10% off deal for new customers.
• ASKET – The Swedish fashion retailer steers well clear of Black Friday; in fact, customers are unable to purchase online on 28th November. Instead, they’ll be offering free repairs in store.
• Kotn – Kotn is a sustainable clothing and home décor brand that donate 100% of their sales during the Black Friday weekend to charity. This way, you’ll look good and feel good!
• Lush – As an ecologically focused company, Lush do not take part in Black Friday. However, you can filter your searches by budget to help save, and they even offer subscription services.
• Marks and Spencer – Marks and Spencer have not participated in Black Friday sales, but they do tend to hold their own November sales.
• Next – Next have not taken part in Black Friday since 2020, but they operate a sizeable year-round clearance section on site.
• Osprey – The travel backpack company eschew Black Friday in favour of Green Friday, which donates to charities including the European Outdoor Conservation Association during the Black Friday period.

When do Black Friday 2025 sales end?

The Black Friday period will officially end on Monday 1st December to make way for the Cyber Monday sales.

In reality though, the whole Black Friday/Cyber Monday period now blends into one mammoth sale, with most of the deals spilling over even into December.

Our advice would always be to snap up a good deal if you see one, but be aware the other deals may pop up as the sale goes on.

What date is Cyber Monday?

Cyber Monday takes place the following Monday, so 1st December 2025.

How to spot a genuine deal in Black Friday 2025

Just because something has a bright red label on it, or a big flashy percentage, doesn’t mean it’s a genuine saving. Luckily for you, we’ve been dealing with Black Fridays since the dawn of time, so we’ve got all the best tips and tricks for how to spot a real bargain.

Create a wish list and stick to it

In other words, only buy the things you need. It’s so exciting seeing all the different deals popping up, but try not to get sucked into panic buying something you don’t really want and will never use. There will be other sales throughout the year like Boxing Day, so use this time to buy the essentials or Christmas presents.

Sign up for notifications

As we’ve said, prices and savings will fluctuate across Black Friday, so it helps if you can have notifications or newsletters set up to monitor them. For instance, if you have an Amazon wishlist, you can sync it up to any Alexa enabled device, which will notify you when a deal is available.

Always check the RRP

So many retailers are guilty of spotlighting a deal and throwing out percentages that aren’t accurate. So we’d always recommend checking the RRP first. Personally, we use CamelCamelCamel to track the changing price of products (particularly on Amazon) which means we can genuinely find out if something is at its lowest price.

Shop around other retailers

We know how overwhelming it is when so many different retailers are taking part, so you may be tempted to stick to an Amazon or Argos. But it’s always best to shop around and see what you can get elsewhere as some retailers add on cashback schemes, extra perks or free shipping.

Check out older models

It’s always nice when the newest model of a phone or tablet is discounted, but after a long time of working on tech content, we’ve realised that there’s not always a big difference between the different generations of phones and devices.

Check out the iPhone 17 Pro Max stock update, and find more deals in the Technology section. Plus, will the Nintendo Switch 2 get a Black Friday discount and will the PS5 Pro go on sale this Black Friday.