Thirlwalls

The experiential team behind some of the UK’s most unforgettable live events, The Bug Club brought their signature “Professional Party People” energy to support Jade Thirlwall’s surprise debut solo album launch for, ‘That’s Showbiz Baby’, in a show-stopping launch event that truly blended music, place and experience.

Sony Music called in The Bug Club to help launch the debut album of Jade Thirlwall (of Little Mix fame) in unforgettable fashion. The result? An impromptu 20-minute pop-up show at the Angel of the North, just miles from Jade’s hometown of South Shields, LIVE from The Bug Club’s Supersized Bug!

The Bug Club delivered a branded, buzzing, off-grid mobile stage, powered by Wattsun Batteries, which helps the Bugs run off grid for 9 plus hours (tried and tested at the 2025 London Marathon!)

The iconic Angel of the North was transformed into an instant live gig space. Nearly 1,000 fans gathered for the moment, which was covered by BBC Radio 1 and streamed to a global fanbase online. Jade’s solo album has since reached number 3 in the UK Albums chart, one of the best UK solo-debut album results from a former girl-group member.

“It’s always such a pleasure to collaborate with global icons who understand the power of music and experience combined,” said Justin Rushmore, Founder of The Bug Club.

 “Jade’s vision deserved more than just a stage- it deserved a spectacle. And we were proud to help make that happen.”

The Bug Club and audio partners, Martin Audio, delivered an off-grid VW DJ van stage, fully branded for Jade & Sony, fast-turnaround mobile activation at the iconic Angel of The North, battery/solar-powered sound + lighting with no mains required, crowd control, atmosphere, and professional party vibes. Plus, a stream-ready setup, ensuring fans worldwide tuned in to this epic one of a kind event.

The Bug Club has become a go-to for iconic pop-ups and cultural moments, thanks to its fleet of VW DJ Vans & Bars that transform any space into a full-blown party – sustainably and stylishly.

The team have brought The Bug Club vibe to:

• Formula 1
• London Marathon and various Great Runs
• The Commonwealth Games
• World Athletics
• Wembley Premier League matches
• Festivals like Glastonbury, Wilderness, and Bestival
• Brand campaigns with Amazon, Volkswagen, Deliveroo, and more
• Events loved by A-list acts like Fatboy Slim

With Jade Thirlwall on board, The Bug Club proved, once again, that they know how to turn a cultural moment into a full-blown experience-part homecoming, part headline act.