“Après-ski has always had a certain energy: relaxed, comfortable, social, playful, and glamourous,” said Perfect Moment co-founder and creative director Jane Gottschalk, in a press release. “Together [with H&M], we’ve curated a collection that brings the spirit of both brands to life. The pieces are young, fun, [and] sporty, with a winter heartbeat and a nod to the mountains, but belong just as much in the city.”
The 28-piece capsule collection spans versatile knitwear, down-filled outerwear, and statement accessories — like cozy hats and puffer boots — in a chic winter color palette of black, white, silver, rich burgundy, and icy blue.
“We’re thrilled to be collaborating with Perfect Moment on this winter collection — it’s unexpected, dynamic, and sure to spark excitement,” said H&M creative advisor and head of womenswear design, Ann-Sofie Johansson, in the release. “The silhouettes are glamorous yet laid-back — just like après-ski — but also have a real edge with the leather, faux fur, and textured knits.”
