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PRG Expands into Qatar, Strengthening Middle East Presence

by jummy84 November 1, 2025
written by jummy84

PRG, a leading global event technology provider specialising in live events, proudly announces the expansion of its Middle East operations into the State of Qatar.

This strategic move builds on PRG’s successful delivery of world-class events in the region, including the FIFA Fan Festival, World Aquatics Championships, and the AFC Asian Cup Opening Ceremony. With Qatar continuing to establish itself as a hub for international events, PRG sees the nation as a vital market for its continued regional growth.

Since its expansion into Saudi Arabia in 2021, PRG Middle East has grown significantly and continues to invest in cutting-edge equipment, facilities, and talent. These investments have solidified PRG’s reputation as a trusted technical delivery partner for both local and international agencies, designers, and promoters.

Leading the new venture in Qatar is Harry Lister, who has been appointed General Manager of PRG Qatar. Lister brings a deep understanding of the Qatari market and has built strong, long-standing relationships with key clients over the years. His appointment reflects both his proven leadership and his ability to align PRG’s global capabilities with the local market’s needs. He will continue to serve concurrently as Director of Account Management for the Middle East, ensuring seamless collaboration across the region.

November 1, 2025 0 comments
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Jay-Z Defends Times Square Casino Bid As Cultural Investment + Says It's About 'Strengthening' Broadway & Creating 'Real Value' Within The Community
Celebrity News

Jay-Z Defends Times Square Casino Bid As Cultural Investment + Says It’s About ‘Strengthening’ Broadway & Creating ‘Real Value’ Within The Community

by jummy84 September 12, 2025
written by jummy84

Jay-Z Defends Times Square Casino Bid As Cultural Investment + Says It’s About ‘Strengthening’ Broadway & Creating ‘Real Value’ Within The Community

Jay-Z is doubling down on his love for New York City by investing in what he calls a “world class destination” in the heart of Times Square. He shared his vision in a new interview with City & State New York.

Through Roc Nation, Jay-Z has partnered with SL Green and Caesars to propose a casino at 1515 Broadway.

“New York City is the entertainment capital of the world,” he said. “Caesars Palace Times Square is an extension of culture.”

He believes the project will support the community and Broadway.

“Casino visitors will buy tickets, fill seats, book dinners before shows, and keep hotels full,” he explained. “This project isn’t about taking away from Broadway – it’s about strengthening it.”

Addressing critics, he emphasized responsible gaming programs and investments in arts and public resources.

“Our goal is to create opportunity and ensure this project delivers real value,” he added.

When asked what he loves most about NYC, he said, “The attitude, the culture, the energy. You can’t replicate New York anywhere else.”

Do you think the casino project is a good idea?


September 12, 2025 0 comments
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Impact XM acquires Shelton Fleming, strengthening its position as a global leader in experiential marketing
Events

Impact XM acquires Shelton Fleming, strengthening its position as a global leader in experiential marketing

by jummy84 August 20, 2025
written by jummy84

Impact XM, a global experiential marketing agency with over 500 employees and a strong presence across North America and Europe, has announced the acquisition of Shelton Fleming, a London-based strategic experience agency, recognised for its immersive storytelling, digital innovation, and creative delivery.

This acquisition marks another significant step in Impact XM’s international growth strategy, expanding its footprint across the UK and Europe while enhancing its ability to deliver immersive, strategically aligned brand experiences at scale.

With Shelton Fleming’s award-winning capabilities in motion graphics, XR activations, and interactive engagement, the combined team is poised to bring even greater value to clients across Europe. Together, they will create powerful, insight-led, intelligent experiences that are purpose-built to shift perception and inspire action with measurable impact.

“This acquisition strengthens our ability to support clients across key markets with the strategic foundation, creativity, consistency, and scale required to deliver exceptional brand experiences,” said Jared Pollacco, CEO of Impact XM. “Shelton Fleming shares our commitment to purposeful high-quality work and brings a unique blend of creative and strategic expertise that complements our existing capabilities.”

With over 50 years of industry leadership, Impact XM delivers end-to-end experiential solutions spanning strategy, creative, content development, digital engagement, fabrication, logistics, and measurement for global event execution.

The agency operates full-service production facilities and offices across the United States and Canada, alongside a growing presence in Europe. The addition of Shelton Fleming further enhances Impact XM’s expertise in intelligent, immersive audience engagement, digital innovation, and large-scale event delivery. The expansion enables the agency to support both existing and new clients, across the region, with enhanced scale and efficiency.

With teams based in London, Chicago, Las Vegas, Princeton, and Toronto and a growing number of remote employees worldwide, Impact XM offers clients a globally connected, regionally informed partner for experiential marketing at every scale.

August 20, 2025 0 comments
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