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Events

Sela appoint Luke Lloyd-Davies and Ed Hepworth as a part of global expansion strategy

by jummy84 December 10, 2025
written by jummy84

Sela is delighted to announce two new appointments to the international executive team based in London.

Luke Lloyd-Davies, formerly of Sir Elton John’s Rocket Entertainment Group, has been named as Chief Growth Officer, whilst Ed Hepworth, previously of Six Nations Rugby and National Basketball Association, has joined as Chief Financial Officer.

These appointments reinforce Sela’s ambition to combine creative excellence, global entertainment expertise, and robust financial leadership to deliver spectacular experiences worldwide.

Luke Lloyd-Davies, Chief Growth Officer – International at Sela 

For over 23 years, Luke-Lloyd Davies served as the Chief Operating Officer of Sir Elton John’s Rocket Entertainment Group. As a partner and shareholder in Rocket Music, he helped develop and represent major talent including Ed Sheeran, James Blunt and Lily Allen. In 2012, he and Sir Elton John co-founded Rocket Sports Management, creating standout sporting moments for athletes and partners while collaborating with global brands such as Ford, Vodafone, Lexus and TAG. In 2024, he won an Emmy as Executive Producer of the landmark Disney+ livestream of Elton John’s final North American show at Dodger Stadium and oversaw the execution of the Farewell Yellow Brick Road Tour – one of the highest grossing tours of all time at just under a billion dollars. 

Luke joins Sela’s international team as Chief Growth Officer to drive its creative, entertainment and event-production ambitions as the company continues to scale globally. 

Most recently, he played a key role supporting Sela’s investment in The Hunger Games: On Stage – the new live theatrical adaptation now running in London at the purpose-built Troubadour Canary Wharf Theatre and is leading on all of Sela’s international IP development across the sports and entertainment sectors. 

Ed Hepworth, Chief Financial Officer – International at Sela

Ed Hepworth brings over 30 years of experience, having held senior financial leadership roles across high-profile international organisations sports, media and entertainment organisations – including Six Nations Rugby, World Athletics and the NBA. 

Ed’s experience will be critical in supporting Sela’s ambitious global expansion strategy – overseeing global finance, commercial operations, and helping align international growth with the company’s long-term objectives.

Stewart Hosford, CEO – International at Sela, said:

“Luke and Ed bring decades of experience building some of the world’s most successful entertainment and sports brands. Their combined track record – from global tours to international sports organisations and rights holders – will be instrumental as we expand Sela’s international footprint and elevate the standard of live experiences worldwide” 

In 2025, Sela helped deliver the biggest international boxing event of the year with Terence Crawford vs. Saul “Canelo” Alvarez, staged in front of a sellout crowd at Allegiant Stadium in Nevada. Sela also delivered the historic British bout between Chris Eubank Jr and Conor Benn in April 2025 and the rematch this November. Sela’s investment in The Hunger Games: On Stage London production marks another milestone in its growing entertainment portfolio.

December 10, 2025 0 comments
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CELEBRITY WEAKEST LINK: Dr. Will Kirby in the CELEBRITY WEAKEST LINK
TV & Streaming

Reality TV Legend Dr. Will Kirby Talks How He Pulled Off Secret Strategy & Formed Alliances

by jummy84 December 9, 2025
written by jummy84

What To Know

  • Dr. Will Kirby used a strategic alliance with real-life doctors to vote off TV doctors on Celebrity Weakest Link.
  • Kirby excelled in the game by answering all but one question correctly.
  • Although retired from competitive reality TV, Kirby expressed interest in trivia-based competitions.

Dr. Will Kirby, of Big Brother and Deal or No Deal Island fame, was one of the eight doctors on the December 8 episode of Celebrity Weakest Link, competing for charity. The reality TV legend came in third place behind Dr. Sandra Lee (Dr. Pimple Popper) and Dr. Dubrow.

He talked about making alliances with the medical doctors and voting off the TV doctors in a plan brought up by him. Kirby got every question, except one, correct, solidifying his place as one of the greatest competition players of all time. Despite forming an alliance with Dr. Lee, she voted him off in the final three because he was “just too good.”

The Big Brother 2 winner, and licensed dermatologist, faced off against Dr. Dubrow, Dr. Lee, Torrey Devitto, Ryan Eggold, Jason George, Hill Harper, and Kal Penn on the season finale. All except the first two played doctors on TV.

Kirby talked with TV Insider about his time on the game show, what was the hardest show he has done, what’s next for him, and more. Will Dr. Will fans see him return to TV? Read on to find out.

You are arguably one of the best gamers of all time. Did you have a strategy going into the Weakest Link? And if so, what was it? 

Yeah. I mean, I don’t want to get overly philosophical with you, but I think if you analyze, and I consider myself a student of the genre, I’ve been doing this for a quarter of a century, if you can believe it. But basically, if you look at the way that competitive reality television works these days, I see it in three main categories. There’s shows that have KQ, which is kinetic quotient, and those are shows that require you to be extremely physical, like The Challenge. And then there are shows that you know require EQ, like Big Brother. That type of show requires social interaction, and that’s where people excel. And as I’m moving on in my unscripted reality television career, I’m now focusing more on IQ.

So, my strategy on the show was, obviously, there’s no KQ involved, and there’s a minimal amount of EQ involved. But for me, it was about IQ. I think I wanted to make sure that, first and foremost, I represented myself and my friends and family and job very well, but I just wanted to bring a level of intellect to my personal reality television legacy that people haven’t really seen before, and I think I accomplished that.

Greg Gayne/FOX

At the end of the show, it was revealed that the plan was to vote off all the TV doctors, instead of the real life doctors. Looking back, did you think that you had a better chance going against the TV doctors in the end?

It’s pretty interesting. I had never met Doctor Lee before, or Doctor DuBrow. I had never met them before, but I knew of them. And I had been on Real Housewives of Orange County a few times, but not with Dr Dubrow. Dr. Pimple Popper is a legend in my world, so I knew of her. So, when we arrived, it was unclear as to if we were allowed to go to other people’s trailers and chat with them. But I went over to introduce myself to Dr Lee.

One of the keys in reality television is to plant ideas, but let someone else think that they came up with it. I was just trying to be very friendly with her. And then she said, “Maybe we should work together.” And I said, “What?  I would be all for that. It’s going to be hard to work in pairs in this format. We need a third person we can trust.” So then I went to Dr. Dubrow and introduced myself, and then as the show was about to get started, I said, “Hey, alphabetical order.” And then they knew exactly what I meant, and they were off to the races.

That was hard for me, because I’m a big fan of a lot of the other doctors on there. And in a way, and I’m going to say this as politely as I can, but in a way, it was a little bit unfair, because the actors, and I have nothing but immense respect for that profession. You have to be really, really smart to be an actor, because you have to not just memorize written material, but you have to emote it. And that’s something that doctors do the opposite of. We cut ourselves off from emotions when we’re dealing with patients. It was really coming from two completely different angles. I went into it with a reality television background, knowing that I wanted to use the tools available to me to be competitive. I thought that the actors were going to kind of do that as well, because they all know each other, and they’ve all worked together before. But what I didn’t anticipate was that they’re also just sweet and sensitive, so when they were eliminated, you could tell they were actually kind of hurt. So, I felt really bad about it, because if you go on Survivor or The Amazing Race or Deal or No Deal Island, and you get eliminated, well, that’s the nature of the game. And I just kind of felt bad because they all seemed shocked, and they didn’t catch on until it was too late what we were doing.

You said Dr. Pimple Popper asked her to work with you, but she cut you off at the final three. Did that surprise you?

You know what? I wasn’t surprised at all. I mean, they really didn’t have a choice. She’s a super smart person, and you don’t get to her level or Dr. DuBrow’s level without having that level of just cleverness. So, I went to her, and I said, “Hey, I got you. Do you have me? Like, are we going to do this?” I didn’t want to be too in her face or too aggressive, for fear of her not wanting to be in an alliance. And I could tell she looked at me, and I was like, “Oh, no.” Then I went to Dr. Dubrow, and I was like, “Hey, what do you think about this last round or two, and then it was just hard to read.

So, when I was eliminated, I wasn’t shocked. I mean, I was, of course, disappointed, but it’s the type of show that all you can do is try to answer the questions to the best of your ability, and ironically, as you answer more and more correctly, you’re going to hurt yourself. And so it’s a fascinating format, because you want to do as best as you can from an intellectual perspective, but you also kind of have to hold your cards a little bit so that you don’t appear to be too big a threat. I think what kind of hurt me was that I was doing very well initially, and I truly felt that if I had made it to the final round, I would have really done well. I think they sensed that too.

I take no offense at all, and I wasn’t surprised at all. I’m never surprised, because I’ve been doing this for so long. But number two, in many ways, getting eliminated is flattering. That’s all you can do. Again, it comes down to those three elements: the IQ, EQ, and KQ. I really tried to rely primarily on the IQ, and then secondarily the EQ. You formulate a plan, and you float it out there, but luck is a big part of the competition shows.

You got every question but one, right, so…

Exactly. I think they were a bit intimidated by that.

Was there a certain category going in where you were like, “I really hope I don’t get a question in that?”

I’m a terrible speller. What you will find is that most doctors are. It’s really interesting. Doctors can be very technical and really great with their hands, and I think I’m am that, and some can be very artistic, and I think I’m that. But you’ll find a lot of doctors just really have a terrible command of language and how words are formed. So, I was afraid that there could be some sort of category that involves spelling. History is a terrible category for me, and sports is a terrible category for me. Pop culture, I can excel. Science and medicine, I definitely can excel. I feel very comfortable saying that. But in terms of sports, history, or spelling, those were going to be categories where I was really going to struggle.

You’ve done a lot of reality shows and game shows. Which do you think was the hardest— Weakest Link, Big Brother, or Deal or No Deal Island?

I actually love that you bring up those three in particular, because they go back to representing EQ, IQ, and KQ.. Again, EQ is really Big Brother where it’s socialization. On Deal or No Deal Island, although the emotional quotient is important, the show moved so fast that it was very difficult to build bonds. And then the Weakest Link is IQ.

My favorite is Weakest Link because you show up and some of your heroes are there and you’re competing against them, and it’s just humane and friendly and very fair, and it’s either you know the information, or you don’t. So I absolutely loved that,  but to actually address your question, each of those shows is very different. Big Brother is exceedingly difficult. And I am of the personal opinion that it is by far the most difficult show in the history of reality television, because it’s a marathon. It’s a slow burn.

It is so unbelievably difficult to be comfortable with who you are in this day and age. We live in such a loud world with so much noise. It’s so bright and colorful, and that’s neither good nor bad; it’s just factual. And when you go into the Big Brother house, the fans who watch the show diligently will tell you it is extremely, extremely hard on the human mind. It’s just very difficult. I have a ton of friends who have won Survivor and won The Amazing Race, and won Deal or No Deal Island. And I always tell them, “If you really, really think you’re good at this, go play Big Brother, because it’s just a whole other world in which very few people can excel, right?”

I know you announced your retirement from reality TV on Deal or No Deal Island, but are there any other shows you have not done that you would be interested in?

I’ve been doing this for 25 years, and I’ve had what I would consider to be an epic run. When I first started doing unscripted television, I never thought that a quarter century later I’d still be doing it. I just had such an epic run, and reality television is a young person’s game, at least unscripted television as we know it.

I’m in the sunset of my reality TV career. I’m very comfortable and at peace with that. But, there are two shows I would want to do. My dream is Celebrity Jeopardy!, and the other one is Celebrity Wheel of Fortune. Although if I’m not the best speller, maybe that’s not a good idea. The other one was Celebrity Weakest Link.

LOS ANGELES - SEPTEMBER 12: Will Kirby (L) and host Julie Chen pose at "Big Brother 7: All-Stars" at CBS Radford on September 12, 2006 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

Kevin Winter/Getty Images

Do you have any other projects besides Weakest Link coming up that fans can look forward to?

When I was on Deal or No Deal Island, I officially announced my retirement. Jane Lynch called me out on that, and she absolutely should have, because I announced my retirement, but I should have been more specific. I’m retired from competing in and competitive-based unscripted reality shows. So, being on Survivor, although I would love to do it, it’s just probably not in the cards for me. Or, if Deal or No Deal Island had come back, I probably wouldn’t have done all stars for that. Or, Big Brother, I probably wouldn’t do that. But, when you’re competing in a show that can focus on my talents, which at this point in my reality career is IQ, well, then I’d be remiss if I didn’t really try to participate and win some money for charity.

So I would love to do a Celebrity Weakest Link all-star version, and I know I can do well. You guys saw me. I know pop culture, I know trivia, and my brain works very quickly when I’m in the zone. I don’t have any other active projects right now, but if you put me on Celebrity Jeopardy!, that would fulfill my dream. I have a strategy and just a knowledge base that I think I could really make that an interesting episode.

Celebrity Weakest Link, Season 1, now streaming on Hulu

December 9, 2025 0 comments
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Events

Strata Group appoints Michael Wyrley-Birch as President and Group Managing Director, Growth and Strategy

by jummy84 December 2, 2025
written by jummy84

Michael Wyrley-Birch & Simon Hambley, Group CEO of Strata

Strata, the award-winning brand experience agency group, has appointed Michael Wyrley-Birch as President and Group Managing Director, Growth and Strategy, a newly created role designed to accelerate the group’s next phase of growth.

Wyrley-Birch, former CEO of Omnicom agencies TRO Group and Story House in Los Angeles, will join the Strata Group leadership team and take responsibility for shaping and embedding the group’s market proposition, growth strategy and client-facing culture. He will act as the mission holder for Strata’s go-to-market approach, ensuring it is clear and relevant to meet client needs across all brands in the group.

A strategic leader with a track record in building profitable businesses across multiple markets, Wyrley-Birch believes in the power of people, collaboration and innovation to unlock an organisation’s full potential. At TRO, he was instrumental in establishing the agency as a leading independent experience business in the UK before its sale to Omnicom Group. He then spent ten years scaling the business under Omnicom ownership, leading TRO’s evolution into a truly global business.

His experience within a large agency network, building successful collaborative teams, integrating businesses and growing clients internationally, along with deep sector expertise including automotive, will be a key asset as Strata continues to scale. He also brings significant experience helping organisations navigate change, from mergers and international expansion to service transformation and the adoption of AI.

In his new role, Wyrley-Birch will operate as a peer to Group CEO, Simon Hambley, and COO, Phil Staines. He will focus on the external-facing, growth-driving agenda, complementing Staines’ focus on strategy execution and operational delivery.

Michael Wyrley-Birch said: “I’ve followed Strata’s momentum closely and have been consistently impressed by the ambition of the Group and the calibre of its people. With clients demanding greater agility and sharper strategic thinking, Strata’s integrated capabilities enable us to create more impactful solutions. At a time of rapid change for brands, I’m excited to help deliver innovative and relevant solutions alongside Simon and the wider team.”

Simon Hambley, Group CEO of Strata, said: “I’m delighted to welcome Michael to the Strata Group leadership team. His record in scaling and integrating agencies globally speaks for itself, and his belief in the power of people, collaboration and innovation fits perfectly with our culture. Michael’s ability to build clear propositions, unite teams and help clients navigate complex change is exactly what we need for our next phase of growth, keeping our go-to-market strategy sharp and our client experience forward-thinking and commercial.”


Sponsored Content

December 2, 2025 0 comments
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Tu Meri Main Tera Main Tera Tu Meri Box Office: Kartik Aaryan Nails A Simple Strategy
Bollywood

Tu Meri Main Tera Main Tera Tu Meri Box Office: Kartik Aaryan Nails A Simple Strategy

by jummy84 November 27, 2025
written by jummy84

Tu Meri Main Tera Main Tera Tu Meri Box Office Strategy For Kartik Aaryan Might Be A Winner!(Photo Credit –YouTube)

There is a very distinct line between a star turning into a superstar, and much of it has to do with the box office success of films. Kartik Aaryan found his footing as the box office superstar once he bailed Bollywood out of the pandemic low with Bhool Bhulaiyaa 2’s winning run. This was followed by the trilogy’s success on Diwali 2024, and now the actor is continuing the streak this Christmas with Tu Meri Main Tera Main Tera Tu Meri.

The actor has moved from the horror-comedy zone to the breezy, romantic warmth of this romantic comedy that is arriving this Christmas, and the winning formula seems very clear for Kartik – own the festive calendar and rule the number game!

In Bollywood, the festive season is the ultimate battlefield for box office supremacy. While it was once the sacred domain of the five senior superstars, the holiday season is now owned by the younger lot as well. Kartik Aaryan proved his box office potential with his Diwali winner Bhool Bhulaiyaa and in Christmas 2025, Tu Meri Main Tera Main Tera Tu Meri is all set to follow the lead.

This is the time when a holiday release guarantees good numbers, and Kartik Aaryan‘s strategic planning for locking the festival and ruling it with numbers seems to be on point! And honestly, this festival booking seems to be working with Kartik since the audience trusts him with the kind of cinema he offers, the one that can be enjoyed with your loved ones over the holiday season!

While Diwali is about family gatherings, Christmas is about cosy romance, hope, and feel-good stories. Kartik’s strength lies in his ability to tap into this charming, heroic zone and connect with his audiences instantly. He comes with the guarantee of entertainment.

Kartik Aaryan, in recent times, has emerged as the most bankable bet at the box office, and Tu Meri Main Tera Main Tera Tu Meri‘s Christmas release is surely hinting at a powerful success story at the box office.

For the unversed, Tu Meri Main Tera Main Tera Tu Meri is directed by Sameer Vidhwans and produced by ⁠Dharma Productions & Namah Pictures. The film stars Ananya Panday along with Kartik Aaryan.

For more such Bollywood stories, stay tuned to Koimoi.

Must Read: Dharmendra Nearly Starred In These 5 Iconic Films — Check Out The List!

Follow Us: Facebook | Instagram | Twitter | YouTube | Google News

November 27, 2025 0 comments
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“No Strategy Is the Strategy”: Kiko Kostadinov on Opening a London Store (That’s Also Much More)
Fashion

“No Strategy Is the Strategy”: Kiko Kostadinov on Opening a London Store (That’s Also Much More)

by jummy84 November 5, 2025
written by jummy84

“It should be fine,” says Kiko Kostadinov brightly last Friday afternoon — just as the urgent grind of a power drill sounds through the floor of his office. Beneath the new East London studio space Kostadinov and his team moved into in April, his third store is being fitted out. This Friday, 7 November, it will open with a show: the first ever to blend the menswear designed by Kostadinov himself with the womenswear created by Laura and Deanna Fanning.

The space is at 21 Whiston Road, near Columbia Road and Broadway Market. The studio occupies the first floor; the store below (mid-construction as we speak), will be shaped around a reassembled artwork by ongoing collaborators Ryan Trecartin and Lizzie Fitch. “It’s really an artwork recontextualized into a store,” Kostadinov says. “It’s exciting to keep the narrative between the three stores, Tokyo, LA and now London, all part of Ryan’s universe.” The installation piece arrives in 10 crates, and has yet fully to be pieced together: Kostadinov is confident of meeting Friday’s deadline.

The London space will complete a loose trilogy of ad hoc Kostadinov flagships that have grown independently. Tokyo opened in March 2024, followed by Los Angeles last November. “Tokyo is sustainable and solid,” he says. “LA is a bit intense; there, it’s a different way of shopping.” Each store operates with local programming and generates content through its own Instagram account. In LA, for instance, the store partners with Rocky Xu’s Rocky’s Matcha to host monthly breakfasts. London will follow a similarly organic rhythm, opening Thursday to Saturday, and maybe sometimes on Sunday to coincide with the Columbia Road Flower Market.

November 5, 2025 0 comments
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Emraan Hashmi's Clever Marketing Strategy For Haq: Targeting Muslim Audiences! | Glamsham.com
Lifestyle

Emraan Hashmi’s Clever Marketing Strategy For Haq: Targeting Muslim Audiences! | Glamsham.com

by jummy84 October 28, 2025
written by jummy84

Actor Emraan Hashmi is all set to release his next courtroom drama Haq, which will be released in theatres on November 7, 2025. Famous for playing varied and challenging roles, the 46-year-old actor recently spoke about how the movie touched him deeply — both as an artist and a believer.

Addressing the trailer launch function on October 27, Emraan called Haq one of the most significant endeavors in his career. The actor explained that the movie addresses a sensitive social and religious theme, a subject that needed sensitive narration and honesty of emotions. As reported by ANI, Emraan stated that he was tentative at first about the way the subject would be handled, since he did not want the story to get biased or disrespectful. After going through the script, he was sure that Haq had managed that balance to perfection.

“I wanted to make sure the film had a neutral outlook,” he mentioned. “When I read it, I found it to be absolutely fair and neutral.” Referring to Haq as both “neutral” and “pro-women,” Emraan stated that the film has a balanced perspective of a controversial topic yet at the same time defends women’s rights and honor. “When people exit after watching this film, I don’t know what their view will be,” he further added. But I think that most will find it very well-balanced — and what comes across strongest is that it’s a pro-women movie.

Emraan also discussed what Haq to him as an individual means, explaining that it is a liberal Muslim perspective he closely identifies with. “For my community, I felt this is from a liberal Muslim perspective. I think this is a fantastic piece of work. Muslims must really come and see this movie because you will relate to it in a very different way,” he added.

With Haq, the actor is perhaps crossing over to more than his typical genres of thrillers and love stories, exploring a film that is thought-provoking in its themes of faith, justice, and gender equality.

The movie has already started creating a buzz for its strong performances, dramatic courtroom scenes, and socially relevant storytelling. With Emraan Hashmi entering this complex role, Haq assures to be not only a film experience, but also a conversation about equality, religion, and the battle for women’s rights in modern times.

October 28, 2025 0 comments
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Sony Pictures International to Unveil IP Adaptation Strategy at Tokyo
TV & Streaming

Sony Pictures International to Unveil IP Adaptation Strategy at Tokyo

by jummy84 October 17, 2025
written by jummy84

Sony Pictures International Productions is set to showcase its IP adaptation playbook at the Tokyo International Film Festival‘s TIFFCOM content market, with executive VP of creative production and head of SPIP Shebnem Askin leading a deep dive into the studio’s strategy for turning local hits into global franchises.

The session comes as international interest in IP adaptations reaches fever pitch across the content industry. SPIP, which has carved out a distinctive niche producing local-language films across 10 countries, will pull back the curtain on how it strategically develops remake projects and localizes IP across diverse markets.

Askin’s presentation will spotlight SPIP’s track record of cross-cultural adaptations, including the Spanish remake of Argentine IP “Ten Days Without Mom” (“Padre No Hay Más Que Uno”), the Spanish reimagining of Italian property “I Hate Summer,” and multiple adaptations of French IP “Price of Parenting” in Italy, Mexico and Spain. The studio has also produced a Thai remake of “50 First Dates,” a Brazilian version of “Friends with Benefits,” and Italian and Mexican remakes of SPIP’s German production “25 km/h.”

Japanese IP figures prominently in SPIP’s strategy. The division recently produced a Mexican adaptation of “Shall We Dance?” and secured international distribution rights for the Chinese remake of “YOLO,” the comedy-drama from China’s top-grossing female director Jia Ling.

Under Askin’s leadership, SPIP has built a robust theatrical business anchored by three local-language franchises: the “3 Investigators” movies in Germany, “Father is the Only One” in Spain, and the powerhouse “Kingdom” franchise in Japan. Recent releases include Korean thriller “Highjack, 1971,” Taiwanese feature “Dead Talents Society,” Mamoru Hosoda’s “Scarlet,” and the studio’s first Thai production.

Beyond theatrical releases, SPIP has delivered 11 direct-to-streaming movies for Amazon Prime, Netflix and Max in Mexico over the past three years, including Argentine film “The Heart Knows” and Netflix Italy originals “The Price of Family” and its sequel “The Price of Nonna’s Inheritance.”

The newly rebranded Tokyo IP Market: Adaptation & Remake launches its first open pitch session featuring Kadokawa, Kodansha, Shufu to Seikatsu Sha, Square Enix, Toei and Nihonbungeisha. The expanded market now includes visual content production companies alongside publishers holding original rights to Japanese manga and novels. Other highlighted programming includes a keynote from Tetsu Fujimura on the “One Piece” live-action adaptation and Japanese IP, Japanese animation seminars featuring Studio4°C, and the MPA/DHU/TIFFCOM Pitching Contest with “Elvis” producer Schuyler Weiss among the judges. The Tokyo Gap-Financing Market has selected 23 projects for presentation.

TIFFCOM is organized by Japan’s Ministry of Economy, Trade and Industry, Ministry of Internal Affairs and Communications, and Unijapan.

The 22nd edition of TIFFCOM runs Oct. 29-31 at Tokyo Metropolitan Industrial Trade Center Hamamatsucho-Kan during the Tokyo International Film Festival. The market aims to foster international co-productions and content business development through seminars, project markets, pitch contests and networking opportunities.

October 17, 2025 0 comments
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Event Industry News
Events

From Personal Checklist to Industry Game-Changer: How One Consultant’s AI Experiment Is Transforming Event Strategy

by jummy84 September 11, 2025
written by jummy84

How Dr. Barış Onay‘s simple productivity hack became a free tool used by 400+ events worldwide and what it means for the future of our industry


Every event professional knows the drill: a new project lands on your desk, and you’re back to square one. Competitor research, market analysis, strategic positioning – the same diagnostic dance, different venue. For Dr. Barış Onay, this repetitive cycle sparked an experiment that would eventually reshape how the events industry approaches strategic analysis.

The Problem: Reinventing the Wheel, Every Single Time

Working across multiple projects for event organisers and private equity investors, Onay found himself trapped in a familiar pattern. Each new engagement demanded the same foundational work: market orientation, competitor mapping, sector signal analysis, and strategic option development.

“I kept rewriting the same framework for every board deck,” Onay recalls. “The process was valuable, but it consumed enormous amounts of time and offered little differentiation from project to project.”

Sound familiar? In an industry where speed-to-insight often determines competitive advantage, this inefficiency represents more than just wasted hours – it’s a barrier to strategic thinking.

The Solution: From AI Experiment to Industry Standard

What started as a personal productivity hack has evolved into something far more significant. Onay’s Event Strategy Bot – now deployed across 400+ events globally – demonstrates how artificial intelligence can transform industry workflows without replacing human expertise.

The journey began simply: Onay started pasting event URLs into his AI workspace to extract basic overviews, competitor lists, and sector trends. The early results were rough, but they were consistent. And in the events industry, where comparable baselines are often elusive, consistency proved revolutionary.

A Disciplined Approach to Event Intelligence

Today’s Event Strategy Bot follows a rigorous ten-step methodology:

Foundation Building:

  • Event overview and performance signal extraction
  • Competitor comparison tables with standardised metrics
  • Sector evaluation and positioning analysis

Strategic Development:

  • Industry calendar integration and timing analysis
  • Content and programming assessment
  • SWOT analysis with sector-specific frameworks

Action Planning:

  • Technology stack evaluation
  • Growth opportunity synthesis
  • “Where to play, how to win” strategic recommendations

The key differentiator? Every output uses normalised units, controlled vocabularies, and schema-based competitor tables. This means you can finally place two different events side-by-side without interpretive gymnastics.

Why This Matters: Privacy, Speed, and Industry Evolution

Privacy by Design

Unlike many AI tools, the Bot runs entirely within users’ own ChatGPT environments. No data sharing, no external storage – a crucial feature for teams working under NDAs or handling sensitive competitive intelligence.

Democratising Strategic Intelligence

Perhaps most significantly, Onay made the tool completely open access. His reasoning cuts to the heart of industry collaboration: “The true value in the strategy process doesn’t lie in the initial analysis. That’s just the starting point. The impact comes from leveraging experience to interpret and act on it.”

Real-World Impact

The numbers speak volumes: 400+ events analysed across diverse sectors and geographies. Consultants report faster project kickoffs, organisers gain clearer competitive positioning, and investors make more informed decisions with standardised baselines.

The Human Element: What AI Can’t (and Shouldn’t) Replace

Onay is refreshingly candid about limitations. The Bot doesn’t replace primary research, financial modelling, or stakeholder conversations. Instead, it accelerates the diagnostic phase and ensures obvious questions aren’t overlooked.

Three critical pitfalls emerge when teams over-rely on automated analysis:

  1. Treating outputs as absolute truths rather than testable hypotheses
  2. Neglecting citation verification and source credibility assessment
  3. Failing to adapt recommendations to specific organisational contexts

“Teams lose their edge only if they stop thinking,” Onay cautions. “The framework is just the starting point. What matters is the thinking and decisions that follow.”

Industry Implications: A New Operating Model

The Bot’s success hints at broader transformations ahead. Onay predicts role evolution across the events ecosystem:

  • Consultants will become insight integrators rather than data gatherers
  • Organisers will operate more like portfolio managers with systematic decision frameworks
  • Investors will make quicker, more evidence-based decisions with standardised due diligence

For M&A activity and new event launches, the implications are particularly significant. By compressing the path to credible first analysis, structured AI introduces discipline and stage gates that accelerate decision-making while clarifying next-step priorities.

Looking Forward: Efficiency Meets Human Judgement

Onay plans to keep the core Bot narrow, free, and transparent while exploring modular add-ons for enhanced efficiency. A second bot is already in development, suggesting this is just the beginning of AI-powered industry transformation.

The broader lesson transcends any single tool: the highest-performing teams will combine structured AI capabilities with human judgement and proprietary data. It’s not about replacement but about amplification.

The Bottom Line

What began as one consultant’s attempt to avoid repetitive work has become a shared industry resource used by hundreds of events worldwide. The Event Strategy Bot represents something larger than productivity improvement – it’s a glimpse into an industry operating with greater transparency, comparability, and strategic focus.

In a sector where competitive advantage often comes from superior intelligence rather than proprietary technology, tools that democratise baseline analysis while preserving strategic differentiation may be exactly what the industry needs.

The framework provides the starting point. The real value – as always – lies in what we do next.


The Event Strategy Bot is available as a free, open-access Custom GPT. Users can access it through their own ChatGPT environments, ensuring complete data privacy and control.

September 11, 2025 0 comments
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How Andrea Rosso Is Modernizing OTB's Sustainability Strategy
Fashion

How Andrea Rosso Is Modernizing OTB's Sustainability Strategy

by jummy84 September 6, 2025
written by jummy84


Watch the full conversation between Andrea Rosso and Fashionista’s Associate Editor and Social Media Manager Brooke Frischer on The Fashionista Network. Andrea Rosso was born to work at Diesel. As the son of Diesel Founder Renzo Rosso, he recalled sleeping inside the Italian luxury label’s …

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September 6, 2025 0 comments
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