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Sriya Reddy OG
Bollywood

Urvashi’s First Look From Aasha Signals a Bold New Chapter

by jummy84 September 27, 2025
written by jummy84

Malayalam cinema’s beloved powerhouse performer Urvashi is back in the spotlight with her first look from Aasha, unveiled on Friday. The poster frames her in a quiet yet commanding pose, standing amid lush green surroundings, her gaze sharp enough to suggest a character layered with fire and restraint. To accompany the reveal, the makers dropped a short video from the film’s set that showed cast and crew giving Urvashi a heartfelt welcome as she returned after collecting her National Award in New Delhi.

The award, for Best Supporting Actor in the acclaimed Ullozhukku, has only reinforced what audiences already know: that Urvashi continues to redefine herself with every role. The clip of her celebratory reception on the sets of Aasha has since been doing the rounds online, underscoring the warmth she commands across the industry.

A Team with Big Ambitions

Directed by first-timer Safar Sanal, Aasha pairs Urvashi with Joju George, Aishwarya Lekshmi, and veteran Vijayaraghavan in key roles. Safar has co-written the screenplay and dialogues with actor Ramesh Girija of Pani fame, who previously teamed up with him on Joju’s 2022 release Peace.

The film is currently shooting around Kalady, with cinematographer Madhu Neelakandan capturing the rustic textures of the region. Midhun Mukundan, known for his eclectic music, is composing the score, while editor Shan Mohammed is at the editing desk. Backed by producer Vinayaka Ajith, the project is being designed as a multi-lingual release, aiming to connect with audiences across five languages.

Urvashi’s lineup doesn’t stop there. She is also part of Paablo Paarty, a Malayalam-Tamil bilingual that pairs her with her daughter Teja Lakshmi. Directed by Arathi Gayathri Devi, whose debut Theri Meri is awaiting release, the project has already stirred curiosity for bringing together two generations of performers in one frame.



Urvashi’s Moment of Reckoning

Beyond the posters and applause, Urvashi has also been vocal about her National Award win. She openly questioned the decision to categorise her nuanced performance in Ullozhukku as “supporting,” sparking conversations about how roles for women, particularly senior actors, are positioned. Her comments reflected not defiance but a call for fair recognition — something that only adds weight to her upcoming characters.

With Aasha, expectations are high not just because of the talent on board, but because Urvashi’s presence feels charged with new energy. If the first look is any indication, the film could see her channelling a rawer, grittier side that audiences haven’t experienced in a while. For fans and cinephiles, the anticipation lies in how this celebrated actor reinvents herself yet again.

Also Read: Urvashi Slams National Awards Jury Over ’Supporting Actress’ Tag, Calls for Transparency

September 27, 2025 0 comments
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Events

Middle East move signals start of global expansion for Strata

by jummy84 September 22, 2025
written by jummy84

Strata, the brand experience agency which is part of the Strata Group has begun its first steps towards international expansion with a strategic focus on the Middle East. Senior Account Manager Gabriella Duranti-Hey has relocated to the region on an extended assignment to explore business development opportunities, meet existing and prospective clients and assess the potential for establishing a long-term presence.

The move is part of a phased international growth strategy, placing a dedicated team member in-market to strengthen relationships with clients already operating in the region, particularly across pharma, medical aesthetics, luxury, automotive, technology and financial services.

“This is an exciting opportunity to grow our footprint in a region that holds huge potential,” said Gabriella. “Many of our clients have asked when we’ll have a presence here. Being on the ground enables us to explore what’s possible and where Strata can add value. It’s the first step in what could become a broader global expansion for the group.”

The initiative follows extensive desk research and a business plan developed in 2024. By embedding talent locally, Strata is taking a deliberate and informed approach to international growth, drawing on proven models of success within the sector.

Cole Mulkerins, CEO of Strata, commented, “This marks a pivotal moment for Strata. Expanding into the Middle East is not just about geography, it’s about deepening client relationships, unlocking new markets, and positioning ourselves for long-term, sustainable growth. It’s the first step in a wider international vision that will see our agencies explore new regions while maintaining the creativity and client service we’re known for.

Having a trusted team member on the ground gives us the insight and agility to grow organically in a way that aligns with our values and our ambition. It’s an exciting evolution for the business and a natural next step.”

The Middle East also provides a strategic launchpad for future growth across Asia Pacific, North America and Africa, aligning with the longer term ambitions of Strata and the wider Group.. Further updates on Strata’s international plans will be shared later this year.


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September 22, 2025 0 comments
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