Shoppers

As a shopping editor of five years, I take tracking the best early Black Friday deals of 2025 seriously—like my job depends on it. Sure, the big day isn’t until November 28, followed by Cyber Monday on December 1. But seasoned shoppers know that major retailers like Amazon, Nordstrom, Dyson, and Ulta waste no time rolling out markdowns weeks in advance—and trust me, some of these early discounts already rival Cyber Week’s.

So if you’re updating your fall wardrobe, finally ready to replace that unsupportive mattress, or restocking your favorite hydrating beauty products, now’s when to make moves. It’s also smart to start checking off your holiday list—many of these early markdowns double as great gifts, even for people who have everything already. To save you time, I’ve rounded up the standout early Black Friday sales worth shopping now (including some excellent clothing deals) and will keep updating this story with the most worthwhile deals as they drop ahead of the biggest shopping weekend of the year. Let’s get into it.

Fittingly, the everything store is a great place to find gifts for everyone on your list—including yourself—at a hefty discount. The current deals rival Cyber Monday’s (and you don’t have to wait to score them): 40% off K-beauty brand Medicube’s viral collagen jelly cream; 29% off a convenient Ninja blender; over 20% off the always-essential Crest Whitestrips; and $30 off a top-selling air fryer.

Need a great gift for your favorite woman or hard-to-shop-for husband? Nordstrom’s curation of holiday deals within their luxury beauty and fashion categories are chef’s kiss. This year we’re paying special attention to the markdowns on big-name brand goods, like these 25%-off On Cloud white sneakers, a 40%-off Tory Burch designer handbag; and 20% off a highly giftable Olaplex hair-care set.

Some of the best Black Friday early deals are on Dyson’s popular hair-care and home tools. Right now, take over $100 over our editors’ favorite Airwrap multi-styler and Airstrait flat iron/hair dryer at Nordstrom. You can also pick up the V8 Absolute cordless vacuum for 40% below the typical price—a wild discount for October.

Free People rarely has official sales, but you can find all sorts of worthwhile markdowns in its sale section on staples that make it seamless to transition from warm to cold weather. Take this as a sign to add a pretty quilted jacket to cart.

If you’re trying to overhaul your fall wardrobe with new workwear or essentials, Madewell’s got you. We’re loving the major price drops on this trendy brown suede handbag (an ideal work bag) and easy-to-style wide-leg jeans.

Skip out on the gift cards this year, because Anthropologie’s houseware and clothing deals are the Christmas gifts that keep on giving. This jewel-toned midi dress looks chic no matter the season (just add a pair of tall boots) as does this elegant tote bag, which is only $50 on sale.

Just like our readers, we’re hopelessly obsessed with Brooklinen’s internet-famous sheets, throws, and other cozy essentials. And now, many of their offerings are up to 75% off ahead of Black Friday. Get the ball rolling with two key gifts: 50% off a robe that’s incredibly popular among Glamour readers and a cooling sheet set that’ll get year-round use.

This time of year is probably the best time to find a great mattress deal, and Casper is offering up to 25% on all beds, plus up to 30% on everything else. Our top picks include The One memory-foam mattress, which is currently discounted by 20%; and 10% off the brand’s cooling pillow, if you’re looking for extra comfort.

If you, like us, recently swapped out your summer clothes for winter ones and realized just how many basics you’re missing, turn to Old Navy. The brand already carries affordable wardrobe staples, but the early clothing deals are good. We’re adding these 50% off cozy sweats and oversized V-neck sweater to cart.

Ulta has ongoing sales that don’t get enough love, especially given how good they are. Today, take $100 off the all-in-one Shark hair styling tool (a surefire gift idea for teen girls if we’ve ever heard of one) and 25% off one of the best flat irons.