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Shampoos

10 Best Shampoos for Oily Hair 2025, According to Dermatologists

by jummy84 November 11, 2025

written by jummy84

Testing notes: “This shampoo has probably one of the best textures on this list. It’s a gel that foams into a really nice lather and washes out easily for smooth, grease-free strands. I noticed that my scalp was less flaky and oily post-wash and I’d definitely recommend it for anyone looking to combat oily roots and an unbalanced scalp,” says Glamour’s Kilkeary.

Best for Fine Hair: Nécessaire Rosemary Shampoo

Courtesy of brand
Original photo from Alanna Martine Kilkeary testing Nécessaire Rosemary Shampoo

Nécessaire Rosemary Shampoo

Pros: Smells great; lightweight formula; lathers nicely
Cons: Pricey

This luxurious rosemary shampoo might be a little pricey, but Glamour’s Kilkeary says it’s well worth it if you have fine, oily strands. Kerry E. Yates, a trichologist and founder of Colour Collective, agrees. “It has antimicrobial properties that can decrease inflammation and help increase blood circulation,” she says. This can help thicken your hair over time and make your hair look fuller and more voluminous (sans the grease). It also has ceramides that nourish and hydrate the scalp’s skin barrier.

Testing notes: “My hair gets pretty oily if I skip a wash day, so I simply can’t go without a clarifying shampoo. This super-nourishing shampoo (which smells amazing, by the way) helps absorb grease and promotes growth in sparse areas, and I’ve noticed such a difference in my hair since I first started using it. The hair at my root is much thicker and stronger, and I don’t find that my strands get as greasy as quickly. My hair feels and looks fresh and has much more body and volume,”Glamour’s Kilkeary says.

Best for Dry Ends: Kérastase Bain Divalent Balancing Shampoo

Courtesy of brand
Original photo from Jenifer Calle testing Kérastase Bain Divalent Balancing Shampoo

Kerastase Bain Divalent Balancing Shampoo for Oily Hair

Pros: Keeps hair shiny but not greasy; helps with itch
Cons: Expensive

Have greasy roots but dry ends? Bradley Leake, a professional hairstylist based in Los Angeles, suggests this balancing shampoo, which he describes as “an ultralight formula that balances scalp oiliness.” It contains amino acids to reduce excess oil and odors, while vitamin B₆ helps gently nourish lengths. Leake also notes that it’s a great volumizing shampoo for flat hair, which is yet another reason he loves using it with clients.

Testing notes: “My hair tends to get shiny after a day, but I’ve noticed that after using this Kerastase shampoo, my strands stay shine-free for up to three days. Just keep in mind that it doesn’t lather at all, so I would recommend double- (or triple-) washing with another shampoo. I have coarse, long hair so I do end up using a lot of product, which adds up, but I can honestly say that this is the only hair product that’s actually helped my greasy strands,” says Glamour senior commerce editor Jenifer Calle.

Best Scent: Aveda Rosemary Mint Purifying Shampoo

Courtesy of brand
Original photo from Loneeja Talukdar testing Aveda Rosemary Mint Purifying Shampoo
Original photo from Loneeja Talukdar testing Aveda Rosemary Mint Purifying Shampoo

Aveda Rosemary Mint Purifying Shampoo

Pros: Helps address frizz on mid-shaft and ends; detoxes scalp
Cons: May be a little harsh on a sensitive scalp

November 11, 2025 0 comments

Fashion

8 Best Purple Shampoos, According to Celebrity Hairstylists

by jummy84 October 29, 2025

written by jummy84

For anyone with lightened, bleached, or gray hair who wants to maintain a cooler tone, the best purple shampoos are a “smart, low effort way to keep blonde and silver hair fresh, bright, and salon-worthy between appointments,” says celebrity hairstylist Ricky Mota. It’s science meets color theory: The violet and purple pigments work to neutralize unwanted yellow and brassy tones in blonde, platinum, white, or gray hair.

Vogue’s Favorite Purple Shampoo

Best Overall

Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo

Jump to review

The thing is, there’s an art to choosing the right option for you—the wrong purple shampoo can dry out your strands, so it’s worth investing in a high-quality, nourishing formula. Plus, moderation is key—use it too often, and you risk veering into violet territory.

Ahead, everything you need to know about using and choosing the best purple shampoo; plus, Vogue’s favorite formulas to keep color bright and cool-toned, refresh highlights between salon visits, and help reduce brassiness from sun or heat exposure.

In This Story:

Best Overall: Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo

Kérastase

Blond Absolu Bain Ultra-Violet Purple Shampoo

Why We Love It: For maximum hydration, Kérastase’s Blond Absolu formula is supercharged with hyaluronic acid, while highly-concentrated deep purple pigments restore blonde and gray shades to their original hue. The addition of edelweiss extract boosts both moisture and shine, according to Mota. Though it’s on the pricier side, you’ll only need to use it once a week, so a single bottle should last a while. The brand recommends leaving it on for at least two minutes (or longer, depending on how much you want to tone down brassiness). for best results
Key Ingredients: Hyaluronic acid, edelweiss flower, ultra-violet neutralizers
Best For: Blonde hair, grey hair
Size: 250 mL

Best for All Hair Types: Dae Violet Hour Purple Shampoo

Dae

Violet Hour Purple Shampoo

Why We Love It: No matter your hair type, whether straight, wavy, curly, or coily, Dae’s Violet Hour Purple Shampoo effectively tones down brassiness while nourishing strands with botanical ingredients like quinoa protein and cactus flower. According to celebrity colorist Rita Hazan, “It’s sulfate-free, vegan, and has a pleasant citrus scent, leaving blonde, gray, or lightened hair bright without drying it out.” However, she cautions that using it too often or leaving it on for too long can result in a slight purple tint.
Key Ingredients: Cactus flower extract, quinoa protein, moringa leaf extract
Best For: Blonde, gray, and lightened brunette hair
Size: 300 mL

Best for Bond Repair: Olaplex No.4P Blonde Enhancer Toning Purple Shampoo

Olaplex

No.4P Blonde Enhancer Toning Purple Shampoo

Why We Love It: With its patented bond building technology, Olaplex’s violet, highly concentrated shampoo repairs and protects hair while tackling brassiness. Best used two to three times per week, this works well on both natural blondes and grays, as well as highlighted and chemically-treated strands. It comes in two sizes, 250 mL and 1000 mL, so if you opt for the larger one, you’ll never have to worry about running out. Plus, complete the regimen with Olaplex’s purple toning conditioner to ensure hair looks shiny and balanced after each wash day.
Key Ingredients: Violet toning agents
Best For: Blonde, grey hair
Size: 250 mL, 1000 mL

Best Drugstore: L’Oréal Paris EverPure Sulfate Free Purple Shampoo

L’Oréal Paris

EverPure Sulfate Free Purple Shampoo

Why We Love It: For those who don’t want to break the bank or simply wish to test drive the benefits of purple shampoo before splurging on a luxury option, this under-$15 pick from L’Oréal is a great place to start. A drugstore favorite, L’Oréal’s sulfate-free EverPure formula protects color with just the right amount of purple pigments, while hair-loving hibiscus, which is rich in vitamin C, helps boost hair growth and retention. Mota calls it a “great affordable option,” noting that it’s “sulfate-free and easy for weekly maintenance.” It’s not just for true blondes either, as it helps neutralize brassy yellow and orange tones in blonde, bleached, highlighted, and silver hair.
Key Ingredients: Purple dye, hibiscus
Best For: Blonde, bleached, highlighted and silver hair
Size: 200 mL

Best Nourishing: Leonor Greyl Soin Repigmentant Icy Blonde

Leonor Greyl

Soin Repigmentant Icy Blonde

Why We Love It: To hydrate extra-parched dry hair, Leonor Greyl’s brightening purple conditioning treatment is infused with meadowfoam seed oil, rice proteins, and babassu butter. Mota notes that it’s technically more of a conditioning treatment than a shampoo, describing it as a “natural, nourishing pigment treatment that tones and softens.” After shampooing, work it through the scalp to the ends and leave on for two to five minutes weekly to remove yellow tones, enhance color, and neutralize very light blonde to blonde hair.
Key Ingredients: Meadowfoam oil, almond extract, babassu oil
Best For: Blonde hair
Size: 200 mL

Best for Damaged Hair: dpHUE Cool Blonde Shampoo

Why We Love It: To keep your blonde fresh and cool, dpHUE’s gentle cleanser is infused with purple pigments and nourishing ingredients like silk proteins to improve elasticity and prevent breakage. While some purple shampoos can be quite harsh, Mota says this one leans the other way, describing it as “effective yet gentle.” The trick is to leave it on for up to five minutes, then follow with the brand’s Cool Blonde Conditioner once a week to keep hair looking bright and free of brassiness.
Key Ingredients: Purple pigments, silk proteins
Best For: Cool blonde hair
Size: 250 mL

Best for Brassy Hair: Amika Bust Your Brass Shampoo

Why We Love It: “Amika Bust Your Brass Shampoo is a salon-quality purple shampoo designed to neutralize brassiness in blonde, silver, and gray hair,” says Hazan. It’s infused with nourishing ingredients like quinoa protein and plant butters to help strengthen and hydrate while toning unwanted warm tones. “The shampoo’s violet pigments effectively counteract yellow and orange hues, leaving hair with a cooler, more vibrant appearance.” It also leaves behind a fresh scent of pink grapefruit, apricot, and warm vanilla, turning the chore of wash day into a more indulgent ritual.
Key Ingredients: Ultra-violet pigments, quinoa protein
Best For: Yellow and brassy tones
Size: 275 mL

Best Smoothing: Nexxus Blonde Assure Shampoo

Why We Love It: Nexxus Blonde Assure Purple Shampoo is a powerful yet gentle way to keep blonde, silver, and bleached hair looking fresh and vibrant, says Hazan. “Since it has keratin protein and violet pigments, it effectively neutralizes unwanted brassiness while helping to strengthen and smooth the hair. It does contain sulfates, which can be drying if overused, so make sure to follow with a rich conditioner to keep hair healthy and hydrated.” It also has a light citrus scent that lingers throughout the day, making it an easy way to fish for compliments.
Key Ingredients: Glycerin, hydrolyzed keratin
Best For: Blonde, silver, platinum hair
Size: 251 mL

Everything You Need to Know

According to Hazan, “Purple shampoo is a toning shampoo infused with violet pigments designed to cancel out unwanted yellow or brassy tones in blonde, silver, gray, or white hair.” Since purple sits opposite yellow on the color wheel, it neutralizes warmth and keeps light-colored hair looking cool and fresh between salon visits. “It won’t dye your hair purple,” she adds. “Instead, it subtly tones and enhances your color without leaving behind a purple tint when used properly.”

The Benefits of Purple Shampoo

When used sparingly, purple shampoo can deliver a range of benefits. Hazan explains that it helps neutralize yellow and brassy tones, prolong salon color results, enhance shine and brightness, and allow for gentle maintenance between appointments. It also works for both natural and color-treated hair and is especially effective for white or gray hair that has started to yellow. “It removes that hollow tint, leaving white hair crisp and clean-looking,” she says.

Who should use purple shampoo?

Hazan says purple shampoo is ideal for natural or dyed blondes (especially platinum, ash, or icy tones), people with silver, gray, or white hair, those with blonde highlights or balayage, and anyone experiencing yellowing from sun exposure, pollution, or hard water. “It’s generally not needed for darker hair unless there are lighter pieces that need toning,” she explains.

What is the downside of purple shampoo?

“Using purple shampoo too often or leaving it on too long can result in a dull, grayish, or even purple tint, especially on very light or porous hair,” says Hazan. “Too much purple shampoo will dull your hair, leaving it not only an odd color but also lacking shine,” she adds. Overuse can also cause dryness, so Mota recommends using it only once or twice a week and always following with a hydrating conditioner.

How to Use Purple Shampoo

To use a purple shampoo, wet the hair and lather on the formula evenly. “Don’t apply it on dry because the hair is more porous, and it will grab too much of the purple tone,” cautions colorist Richy Kandasamy. Once applied evenly, leave it on for two to four minutes, depending on the amount of brassiness or yellow in the hair. “When rinsing the shampoo out of your hair, use cool water, which will help close the cuticle and seal the color.” Following, apply a conditioner, moisturizing hair mask, or leave-in to lock in hydration.

When we test and review a product, we take a holistic approach to deliver well-rounded product recommendations. First, we lean on Vogue’s vast network of experts—from board-certified dermatologists to celebrity hairstylists—to gain professional acumen on the industry’s standout products, ones these specialists would actually use on their clients. We pair their expertise with our editorial best practices to curate the thoughtful edits you read on our site.

As it relates to the top purple shampoos, we selected the best based on the following characteristics: ingredients, lather, the way hair feels following a wash, how long the tones last for, and the hair-care concerns they address. To do this, we paired our own personal tests of each formula with expert guidance and reviewer insights to determine which we would recommend to you.

Rita Hazan is a celebrity hair colorist (whose clients include Beyonce, Jennifer Lopez, and Aubrey Plaza) and the founder of Rita Hazan Salon.
Richy Kandasamy is a celebrity hair colorist who specializes in color education, technique, and product development.
Ricky Mota is a celebrity hairstylist whose clients include Stephanie Suganami and Josie Totah.

October 29, 2025 0 comments

Fashion

13 Best Shampoos for Curly Hair 2025, Tested on Different Curls

by jummy84 September 6, 2025

written by jummy84

Tighter curl patterns take on a spiral or “Z” shape which can cause them to look shorter when your hair is dried versus when it’s wet or stretched (so the curl looks longer). While you can manipulate natural curls to “stretch” with braids or twists, products that help define and moisturize can also assist in this department. This formula is packed with moisturizing ingredients (like hyaluronic acid, marula oil, and kalahari melon) that help coily hair feel soft to the touch, even after it’s completely dried, which helps reduce shrinkage. While this will foam up, it still provides a gentle cleanse that won’t strip your hair of its moisture. Bonus? If you love a fruity, tropical fragrance, this one will make your bathroom smell like you just left a dreamy beach vacation.

Our review: I’ve recently added this to my regular shampoo lineup and I like that my curls don’t feel like wire once I rinse it out. Instead, I get instant slip and ultra-defined coils that drink up conditioner treatments and curl creams thereafter (I love following up with a rinse-out and a leave-in conditioner after using this). I’ve also used this on type-4 hair extensions and found that it got product residue off while keeping the curl pattern defined and frizz-free. —Aimee Simeon, Glamour contributor

Best Clarifying: Olaplex No.4C Bond Maintenance Clarifying Shampoo

Olapex No. 4C Bond Maintenance Shampoo (8.5 oz.)

Original photo from Francesca Simmons testing Olapex No. 4C Bond Maintenance Shampoo

What we love: Deep-cleans product buildup and chemical deposits; strengthens curls with patented bond-building technology
Worth noting: Can feel a bit strong for daily use

Clarifying shampoo should be an essential once-a-week step in your routine. It combats chemical deposits (from the swimming pool, say), product buildup, an itchy scalp, and oily hair. This stylist-favorite Olaplex shampoo works to rebuild broken bonds most often seen on split, curly ends, says Paul Labrecque, creative director and master stylist and colorist for Paul Labrecque Salon and Skincare Spa. “It also has the Olaplex patented bond-building technology, so while you’re removing minerals, you are also building a stronger structure inside the hair,” says celebrity hair colorist Bianca Hillier.

Our review: Whenever a shampoo is ‘suitable for all hair types,’ I kind of give them a side-eye, but Olaplex’s bonding shampoo really does work wonders on my 4A curls. As all curly girls know, we need shampoos that address everything, including dryness, damage, split ends, breakage, and lack of shine—and this does exactly that. It lathers easily, I don’t have to use a ton to get that super-clean feeling, and it doesn’t strip my hair or leave my scalp tight. Overall, I’ve noticed less frizz, nearly no flyaways, and softer, shinier curls. —Francesca Simmons, Glamour reviewer

Best for Thick Hair: Ouai Thick Hair Shampoo

Ouai Thick Hair Shampoo (10 oz.)

What we love: Deeply moisturizing without weighing down thick strands; strengthens with keratin; luxe scent
Worth noting: Heavy for fine or looser curl types

“This shampoo will ruin all others for you,” says Allure’s Shipin, who has coarse, curly hair with medium-to-low porosity and reaches for Ouai for nourishment and frizz-taming. It’s an excellent choice for coarse curls and/or low-porosity hair (meaning, it has trouble absorbing moisture). The formula features hydrolyzed keratin, a protein that strengthens hair and improves its elasticity, as well as avocado and shea butter. The latter is a heavier hydrator that’s best suited for thick hair, which it won’t weigh down in the same way as fine hair, thought it will do a hell of a job moisturizing.

Our review: These days, there are so many great options for curls of all kinds, and I’ve found one that truly stands out for thick hair. This color-safe shampoo not only cleanses but also deeply moisturizes, strengthens, and fights frizz. It tackles dryness, color damage, split ends, and breakage—my hair feels stronger, looks shinier, and is less tangled. Marshmallow root helps soften and detangle, shea butter locks in moisture, and avocado oil prevents future breakage. And just like all Ouai products, this smells amazing, with the brand’s Mercer Street scent of Italian lemon, jasmine, and white musk. —Andrea Navarro, Glamour contributor

Best for Dry, Damaged Hair: Redken Acidic Bonding Curls Silicone-Free Shampoo

Redken Acidic Bonding Curls Silicone-Free Shampoo (10.14 fl. oz.)

What we love: Rebuilds broken bonds from within hair shaft, not just on the surface; leaves curls soft and defined
Worth noting: Rich formula may feel heavy on fine hair

September 6, 2025 0 comments

Fashion

11 Best Shampoos for Dry Scalp 2025, According to Dermatologists

by jummy84 September 3, 2025

written by jummy84

Dry scalp and dandruff often get lumped together, but they’re actually different issues. “Dandruff is caused by a skin condition called seborrheic dermatitis, which is linked to a yeast called Malassezia that naturally lives on the skin,” says Iris Rubin, MD, a board-certified dermatologist. “For dryness and flaking caused by seborrheic dermatitis, dandruff shampoos, which include ingredients such as ketoconazole, selenium sulfide, salicylic acid, or zinc pyrithione, can be a big help.”

A dry, flaky scalp, however, might be triggered by something else entirely—like contact dermatitis or a reaction to hair products. With that in mind, treating a dry scalp as if it’s dandruff might not help—and, in some cases, could even make it worse. “If you’re unsure whether your dry, itchy scalp is due to dry skin, seborrheic dermatitis, or contact dermatitis, it’s best to schedule an appointment with a dermatologist,” says Dr. Rubin.

September 3, 2025 0 comments