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Lake & Skye: A Fragrance Brand Merging Wellness With Scent
Fashion

Lake & Skye: A Fragrance Brand Merging Wellness With Scent

by jummy84 October 31, 2025
written by jummy84


Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form. Lake & SkyeHeadquarters: New York, NYE-commerce: lakeandskye.comSocial …

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October 31, 2025 0 comments
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Phlur's Cherry Stem Scent Is My #1 Fall Fragrance—Here's Why
Fashion

Phlur’s Cherry Stem Scent Is My #1 Fall Fragrance—Here’s Why

by jummy84 September 6, 2025
written by jummy84

Phlur is one of my all-time favorite fragrance brands. I love its minimalist aesthetic. I love its emphasis on storytelling through scent. Most of all, I love the products themselves—the diverse collection of perfumes and body mists. While I could discuss Phlur’s fragrance portfolio for hours (actually, I already have), the brand’s newest perfume has officially snatched my attention away from all others. Meet Phlur’s Cherry Stem Eau de Parfum, a sultry scent that just became my number one fall fragrance.

I’ll be the first to admit that cherry scents can be contentious. Honestly, I’ve steered clear of them in the past, as they tend to be too sweet, syrupy, or artificial for my taste. If it gives Red 40 rather than fresh, ripe fruit, I’m automatically out.

However, when done well, cherry scents are surprisingly sophisticated. That’s the case with Cherry Stem. Inspired by flirtatious meet-cutes in dimly lit bars, this upscale cherry fragrance is so sultry and alluring that I can’t stop wearing it. I’ll even go so far as to say it’s my all-time favorite cherry fragrance. Yes, it’s really that good. Ahead, learn more about this perfect-for-fall fragrance and get exclusive insight from Phlur’s creative director, Chriselle Lim.


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(Image credit: @kaitlyn_mclintock)

Fragrance family: Fruity woods

Fragrance notes: Black cherry, orange brandy, red freesia, sugared jasmine, plum nectar, ebony woods, caramel, soft leather accord

“Cherry Stem was inspired by flirtation,” Lim says. “The crossing of legs, the lingering eye contact across the bar… It’s mysterious, seductive, but still full of energy. A lot of cherry scents can lean juvenile or syrupy, but Cherry Stem perfectly captures what I wanted a cherry fragrance to be: fruity but more complex, sexy, and mature.”

Unlike other cherry perfumes, this one doesn’t scream cherry and leave it at that. Black cherry, while still the shining star, is enveloped in other highly sophisticated notes. There are florals (freesia and jasmine), gourmands (brandy and caramel), and grounding notes (wood and leather). The effect is elevated, layered, and complex—a perfume that will leave people wanting more.