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InterContinental Maldives Maamunagau Resort Festive Programming
TV & Streaming

InterContinental Maldives Maamunagau Resort Festive Programming

by jummy84 October 18, 2025
written by jummy84

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.

The InterContinental Maldives Maamunagau Resort is trading tinsel for tridents this December, unveiling an ambitious holiday program inspired by the myth of “Atlantis: The Lost Kingdom.” The Indian Ocean property, already known for its overwater villas and cinematic sunsets, is transforming into an immersive “Celebration for the Oceans” — a series of performances, residencies, and dining events designed to blend fantasy with environmental reverence.

The resort’s programming, running from Dec. 22 through early January, includes large-scale productions like “Poseidon’s Banquet,” where guests dine over a reef illuminated to resemble a submerged palace, and nightly mermaid ballets staged in the infinity pool. The season’s finale, on New Year’s Eve, culminates in the dramatic “Trident of Light,” a rising ocean sculpture that ignites a fireworks display across Maamunagau’s lagoon.

Michelin-starred chef Tom Aikens headlines the culinary slate, with a 12-day residency featuring tasting dinners at The Lighthouse, cooking classes and a private yacht journey complete with caviar, champagne and a stargazing session led by the island’s resident astronomer. UK artist Florence Super will host ocean-themed art workshops and exhibit sustainable works made from recycled materials during her residency, part of the resort’s ongoing emphasis on marine awareness and conservation.

Programming extends beyond fine dining and art: Santa’s island arrival, a kid-focused Pirate Cruise, and interactive experiences with British children’s entertainers Sharky & George round out the family offerings. Wellness guests can opt for Maldivian-inspired spa treatments, ocean detox rituals or sound healing sessions under the stars.

Over the past few years, the Maldives has quietly become Hollywood’s favorite hideaway — a discreet but ultra-luxury alternative to the usual Aspen or St. Barts circuit. A-listers from Zendaya and Tom Holland to Chrissy Teigen and John Legend have been spotted on the archipelago’s private islands, often sharing sun-drenched glimpses of overwater breakfasts and bioluminescent lagoons. It’s easy to see the appeal: just a seaplane ride from Malé, the InterContinental Maldives Maamunagau Resort has positioned itself at the high end of this cinematic escape market, catering to those who prize privacy, design, and curated experience over overt opulence. The property, built across a 35-acre coral reef atoll, has earned a reputation for its immersive programming — from astronomy sessions and sustainability workshops to chef residencies and private yacht dining.

The destination’s rise coincides with a broader shift in celebrity travel, where the emphasis has moved from visibility to retreat. In the Maldives, anonymity becomes luxury’s final frontier — a place where global names can go offline without losing access to world-class cuisine or cinematic settings. The InterContinental’s “Atlantis: The Lost Kingdom” concept plays directly into that fantasy: a self-contained world that’s both exclusive and experiential.

Check out a full teaser of their festive programming below:

October 18, 2025 0 comments
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Variety Announces Programming for Future of Brand Summit
TV & Streaming

Variety Announces Programming for Future of Brand Summit

by jummy84 September 29, 2025
written by jummy84

Variety will host its Future of Brand Summit presented by Acxiom on Oct. 7 in New York. The half-day event and cocktail reception will convene the industry’s most influential executives, marketers, creatives and cultural leaders to explore how brands are breaking through in today’s crowded media landscape.

The program features keynote conversations and exclusive panels with leaders across entertainment, marketing, tech, design and more, highlighting how today’s most innovative leaders are shaping the next era of brand storytelling, consumer engagement and cultural impact.

The day will kick off with a keynote conversation with “Good Morning America” co-anchor, analyst for “Fox NFL Sunday” and host of “The 100,000 Pyramid” Michael Strahan, who will sit down with Jose Diaz, EVP strategic partnerships and communications of SMAC Entertainment, for a conversation moderated by Cynthia Littleton, co-editor-in-chief, Variety.

Later in the day, “Project Runway” takes the stage for a keynote conversation with designer and executive producer and mentor Christian Siriano and executive producer and showrunner Michael Rucker, moderated by Ramin Setoodeh, co-editor-in-chief, Variety.

The “Brand Visionaries Roundtable” will spotlight transformational marketing leaders shaping the future of their industries. Cynthia Littleton will moderate a conversation with Tim Ellis, CMO of the NFL; Peggy Roe, chief customer officer at Marriott; Leanne Fremar, chief brand officer of JPMorganChase; Mark Kirkham, CMO of PepsiCo Beverages, North America; and Laurie Lam, chief brand officer of e.l.f. Beauty. Together, they will explore how brands are breaking through in a crowded media environment and commanding consumer attention.

The “Creativity and Connected Data” panel will dive into how insights elevate design, storytelling, and audience engagement. Todd Spangler, Variety’s business editor, will moderate a discussion with Jarrod Martin, CEO, Acxiom; Andrés Ordóñez, global chief creative officer, FCB; and Diana Haussling, CEO, Hello Products on how brands can deliver imaginative and deeply relevant consumer experiences.

The “CMO of the Future” fireside explores the leadership traits, business and technology mindset future CMOs need to thrive — balancing creativity, data, AI and organizational impact, and will feature Denise Persson, CMO, Snowflake; and Courtney Keating, CMO, Acxiom.

“At the Future of Brand Summit, we’re moving past the buzz to focus on what truly matters — how brands are creating meaningful customer experiences and driving real impact,” said Jarrod Martin, CEO, Acxiom.

Finally, the “Moments that Matter: NBCU Fueling Connection and Communities Through Shared Experiences” panel will explore how technology is powering can’t miss moments across linear TV, streaming platforms, social media and in-person gatherings, bringing fans and brands closer to the content and communities they serve. The panel features Alison Levin, president of advertising and partnerships, NBCUniversal; Maria Taylor, host of “Football Night in America,” NBC Sports’ lead NBA and WNBA studio host; Willie Geist, host of “Sunday TODAY with Willie Geist” and co-host of “Morning Joe”; and Craig Conover, cast member of “Southern Charm,” entrepreneur and author. The conversation will be moderated by Jenny Maas, senior TV business writer, Variety.

“We are happy to partner with Acxiom to bring together a remarkable group of leaders at the Future of Brand Summit to explore how creativity, data and storytelling are driving the next chapter of brand innovation,” said Variety’s chief operating and marketing officer, Dea Lawrence.

September 29, 2025 0 comments
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