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Salesforce Dreamforce Transforms Event Navigation With Mobile App Powered by Eventbase and Pointr Maps

by jummy84 October 17, 2025
written by jummy84

Attendees converging for Salesforce Dreamforce this week will be the first to experience the world’s most advanced event app featuring a hyperlocal personalized mapping experience powered by Eventbase and Pointr.

Taking place at the Moscone Center in San Francisco October 14–16, 2025, Dreamforce is Salesforce’s flagship annual conference and it’s also the world’s largest and most trusted AI event. With Dreamforce’s campus spanning multiple venues around the Moscone Center as well as nearby hotels, outdoor plazas, and iconic venues across San Francisco, navigating such a large-scale event can be overwhelming. So this year Salesforce set out to transform event navigation by partnering with Eventbase, the gold standard in event apps, and Pointr, the global leader in indoor location technology.

Reinventing Event Navigation

Eventbase natively integrated Pointr Maps into the Salesforce Events App, making it easy for attendees to navigate the venue with the help of precision indoor location and blue-dot wayfinding. Leveraging Bluetooth signals from beacons as well as WiFi access points, Pointr Maps offer unmatched accuracy and seamless transitions between floors and indoor/outdoor as well. In addition, Pointr’s MapScale product uses AI to dramatically reduce the time it takes to import and update map files, and Pointr’s smart routing engine automatically calculates optimal navigation routes.

Salesforce also worked with Eventbase to extend the Pointr product to display on the map both hyperlocal personalized recommendations and the location of the attendee’s sessions on a selected day. A game-changer for attendees, this transforms the map into a discovery tool helping attendees decide what to do next based on what is nearby.

Dreamforce attendees will benefit from:

  • Seamless Navigation – turn-by-turn blue-dot wayfinding across Moscone Center
  • Smart Search & Interactive Maps – instantly locate sessions, exhibitors, meeting rooms, and amenities on a 3D map
  • Hyperlocal Personalized Experiences – contextual recommendations and location-aware engagement
  • Filtered Map Views – view the campus by “My Agenda” (sessions), “Recommended Sessions,” or exhibitor interests
  • Accessibility experience – optimized routing with accessible pathways and shortest-distance navigation

“Salesforce is a leader in AI so their flagship conference, Dreamforce, is the perfect place to launch our next generation AI-powered navigation experience,” says Jeff Sinclair, CEO of Eventbase. “Pointr and Eventbase are once again setting the new standard for event maps.”

“Together with Eventbase, we’re helping Dreamforce attendees focus on what matters most: connecting, learning, and being inspired. With smart search, bluedot wayfinding, and personalized map views, we’re delivering first-of-its-kind navigation features to ensure every attendee can make the most of Dreamforce 2025,” said Scott Berkley, Head of Events at Pointr.

This milestone builds on the successful collaboration between Eventbase and Pointr, who have also partnered to deliver innovative mapping experiences at CES, Workday Rising and other premier technology and enterprise events worldwide.

The 2025 Salesforce Events App is available as a native mobile app on iOS and Android.

About Salesforce Dreamforce

Dreamforce 2025 is the world’s largest & most trusted AI event. It’s an annual event that brings together the global Salesforce community for learning, connection, fun, and giving back. It celebrates customer success, trusted AI, and groundbreaking innovation like Agentforce — transforming attendees into Agentblazers and showcasing everything AI was meant to be.

Since its launch in 2003, Dreamforce has become an experience unlike any other. Learn more at: www.salesforce.com/dreamforce/

About Eventbase

Eventbase has set the gold standard for live event technology for more than a decade, winning more awards than any other event app platform. We are an event app development company that powers mobile event apps for global brands including Salesforce, IBM, Cisco and Adobe. We also build official mobile apps for massive events including South By Southwest (SXSW), the Consumer Electronics Show (CES), and we created official apps for three Olympic Games. Learn more at: www.eventbase.com

About Pointr

Pointr is a global provider of indoor mapping and location technology. The company delivers highly accurate blue-dot positioning across complex, multi-floor, indoor and outdoor campuses. Its AI mapping engine enables large-scale deployments and fast map generation, while SDK and API integrations connect easily with existing building systems.

Pointr’s technology is used by Fortune 100 companies and operates in more than 5,000 venues worldwide. The company has digitized over 7 billion square feet of indoor space, including convention centers, hospitals, airports, retail, and hospitality campuses. Learn more at pointr.tech.


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October 17, 2025 0 comments
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How the PS5 powered Ghost of Yōtei's heartwarming new feature
TV & Streaming

How the PS5 powered Ghost of Yōtei’s heartwarming new feature

by jummy84 October 4, 2025
written by jummy84

At the press of a button, you can send Atsu instantaneously into a childhood flashback. You’re standing in the exact same location, but you’ve travelled back in time to Atsu’s younger years when her parents were still alive. In the blink of an eye, you’re back in those happier days.

It’s a neat trick, and one that we can imagine lots of other games trying to emulate in future. For example, It would work super well for the Star Wars Jedi games, where the lead character already senses ‘echoes’ of the past.

On the eve of the Yōtei’s launch, we had the chance to ask Nate Fox, one of the game’s directors, about the thinking behind this feature and how it is even possible. So, what was thinking behind the flashbacks?

In Fox’s words: “We really want players to be able to experience Atsu’s youth. You know, why does she love her mum so much, who just hen-pecks her to keep practicing her shamisen. Or her dad, you know, making dad jokes. The kind of things that you can relate to, so that, when Atsu is furious about the life that was stolen from her, you understand.

“And because it’s a video game, of course, you get to play the thing. And I don’t know you, when you play video games, I tend to say, like, ‘Oh, I died on that level’. You are the character. And that’s a great thing about games, right? That they’re immersive on that level, that is unique.”

This seamless cutting into Atsu’s early years, as we assumed, was it by any chance made possible by the Solid State Drive in the console itself?

“You’re right,” Fox told us. “It is, in fact, because of the power of the SSD on the PlayStation 5 that we can have, effectively, the level loaded twice.

“And early on, we wanted to do that for the exact reason I was just talking about, so that players would be in charge of being able to go from this kind of sad, cold, lonely reality that she starts as, she’s a lone wolf, and then effortlessly go back into that moment of remembering what this place was like, when it was when it was warm.”

Fox added an interesting question: “Have you ever had the experience of going back to your parents’ house and walking into the bedroom you grew up in, and whether you like it or not, memories come to you?

“That’s what we were going for, right? That whether you like it or not, the past is still real, alive in your mind. And it seemed like a thing that would be cool to put into a game.”

“When Atsu is furious about the life that was stolen from her, you understand.” Sucker Punch Productions

Indeed, it is cool. And unlike the studio’s previous game, Ghost of Tsushima, Yōtei is not launching on PS4. And this heartwarming feature isn’t the only upgrade you’ll see because of that. So, what else was made possible in the new game by stepping away from the old hardware?

Fox explained: “It’s great to be able to target one piece of hardware and go deep on it, particularly the DualSense controller, which, to me, is unbelievably cool. It does things that couldn’t have didn’t occur 10 years ago, right?

“Haptics change your experience playing video games – instead of just sight and sound, you can feel things. Have you ever given your DualSense controller to somebody who doesn’t play games, and they jump when the controller moves a little bit? And they’re freaked out. It’s like, ‘Oh, this is possessed by a ghost’, you know? Because they’re not used to the game or media of any kind kind of coming at them through those vectors. It’s really cool.

“And so, by virtue of being just on PlayStation 5, we can really pour energy into making sure things like the controller get the attention they deserve.”

Fox then offered up some specific examples of DualSense features in the game: “One of my favourites is you start a fire by kind of, oh yeah, making a spark with some flint. And it’s just simply swiping up on the touch pad. But because what you do immediately represents the thing that would happen, while doing the flint, it feels like you’re doing the flint.

“Is this a major challenge in the game? No, it is not. It’s just to make you feel immersed. And I appreciate that the controller can let players have this small experience that’s real. And of course, we use it in all sorts of other ways, like Sumi-e painting, or feeling the clash of swords with the haptics.

“It all adds up. But I like that we have the flexibility to let players encounter gameplay from a bunch of different formats.”

Another example is forging a sword by physically moving the controller up and down. As Fox puts it, “By just kind of doing a basic hammering action, you make that heated metal get flattened out as you stamp out a sword. I don’t know if you’ve ever fantasised about making a katana?”

In Fox’s words, “It’s all part of the fantasy.” And the tech inside the PS5 really helps it feel like you’re living out that fantasy.

Ghost of Yōtei is out now on PS5 and you can order your copy here.

Check out the rest of this interview on the Radio Times Gaming YouTube channel.

Check out more of our Gaming coverage or visit our TV Guide and Streaming Guide to find out what’s on. For more TV recommendations and reviews, listen to The Radio Times Podcast.

October 4, 2025 0 comments
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Get Ready For The Action-Packed Baaghi 4, Powered By The Soulful "Marjaana" Song | Glamsham.com
Lifestyle

Get Ready For The Action-Packed Baaghi 4, Powered By The Soulful “Marjaana” Song | Glamsham.com

by jummy84 September 5, 2025
written by jummy84

As Baaghi 4 counts down to its big theatrical release on September 5, fervor among fans is building to a fever pitch. With good advance bookings and a fervent fan base hungry for high-octane action, the new offering from one of Bollywood’s biggest action franchises is all ready to storm the box office. To add to the excitement, producer Sajid Nadiadwala has released the film’s emotionally charged new song called Marjaana.

Marjaana: An Emotional Musical Experience

Not merely a love ballad, Marjaana is the emotional center of Baaghi 4. The song traverses love, loss, sacrifice, and resilience, bringing to fore the intense emotional conflicts of the film’s heroes. Performed emotively by B Praak and Siddhant Mishraa, and penned by iconic lyricist Sameer Anjaan, the song fuses haunting melody with meaningful lyrics.

With images of Tiger Shroff, Sanjay Dutt, Harnaaz Sandhu, and Sonam Bajwa, the song offers a cinematic image of yearning and emotional anguish amidst action and battle mayhem.

Stellar Cast and Visionary Storytelling

Baaghi 4 stars Tiger Shroff as the indefatigable rebel once again playing the title role of the unrelenting rebel who battles against adversity. Supporting him are Sanjay Dutt, who adds heft and gravity, and Miss Universe Harnaaz Sandhu and popular starlet Sonam Bajwa, who infuse new energy and emotional complexity into the story.

Directed by A. Harsha, whose own slick, stylized action and knuckle-whitening storytelling are among the best in the business, the story and screenplay by Sajid Nadiadwala promise a mix of emotional journeys and big-budget action set pieces that raise the film above the level of a standard action movie.

True to the Baaghi franchise tradition, Baaghi 4 promises to bring bone-breaking stunts, dramatic explosion, and a gritty vengeance and redemption story. With Marjaana, though, the filmmakers show us that beneath this action series lies a heart, an emotional core where personal struggles are as fierce as physical battles.

Final Countdown Begins

With only a day to spare, the hysteria surrounding Baaghi 4 cannot be denied. With its emotionally charged music, a power-filled cast, and high-octane action, the movie is set to be a box office storm. Audience members can experience the rebellion on the big screen from September 5.

September 5, 2025 0 comments
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