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partnership

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Events

Event Tech Live and First Sight Media announce three-year partnership extension

by jummy84
written by jummy84

Event Tech Live (ETL) is delighted to announce its continued partnership with long-standing production partners, First Sight Media (FSM). The new three-year deal cements a relationship that dates back to the very first ETL shows at London’s Old Truman Brewery, marking more than a decade of collaboration.

FSM, renowned for its expertise in event filming, live streaming, and hybrid event production, has played a pivotal role in capturing and sharing ETL’s world-class content since the show’s inception. The technical skill and creative approach of the team at FSM has helped bring ETL’s sessions to life for both in-person attendees and online audiences around the world.

As part of the renewed partnership, FSM will once again oversee the recording of all sessions at ETL. Additionally, this year will feature the FSM Content Hub – a dedicated space where live podcasts and interviews with event industry experts will take place throughout the show. Visitors will be able to see the FSM crew in action, producing engaging content that captures the energy and innovation of Event Tech Live.

Adam Parry, co-founder of Event Tech Live, said:
“First Sight Media has been part of our journey from the very start. The team understands our event, our audience, and our values, and that shared understanding has built a really strong partnership. Partnering with FSM helps us deliver the best possible experience for our speakers, exhibitors, and attendees; we’re thrilled to be continuing that relationship for another three years.”

Richard Belcher, managing director at First Sight Media, added:
“We’re proud to have supported Event Tech Live since its first edition. The show continues to grow and evolve, always pushing the boundaries of what’s possible in event technology, and we’re excited to be part of that. The Content Hub is a great opportunity to showcase what we do best – capturing and sharing the stories that make this industry so inspiring.”

First Sight Media is a full-service video production company specialising in live streaming, hybrid events, and creative content for brands, conferences, and awards across the UK and beyond.

Event Tech Live 2025 takes place on the 12th and 13th November 2025 at Excel London, click here to register and find out more

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Events

Event Tech Live extends partnership with Fenix Event Technology for three more years

by jummy84
written by jummy84

Event Tech Live (ETL) is proud to announce the continuation of its long-standing partnership with Fenix Event Tech, who have signed a new three-year deal to remain the show’s official badging and printing partner.

Fenix has been a trusted collaborator for many years, playing an integral role in delivering a seamless registration and badging experience for Event Tech Live attendees. Their innovative technology and expert team have consistently helped elevate the visitor journey and ensure smooth onsite operations year after year.

Event Tech Live Co-founder Adam Parry said: “We’re thrilled to extend our partnership with Fenix for another three years. Their commitment to innovation and reliability has been a cornerstone of the ETL experience. Fenix doesn’t just deliver technology – they deliver confidence, creativity, and the seamless execution that our exhibitors and attendees expect.”

Matteo Poggio, Co-founder at Fenix Event Tech, added: “Event Tech Live has always been an incredible platform to showcase what we do best – empowering event organisers with smart, intuitive, and sustainable event technology. We’re proud to continue supporting ETL and to be part of a community that’s driving the industry forward.”

The Fenix team will once again be exhibiting at Event Tech Live next month, where visitors can discover their latest innovations in registration, check-in, and onsite technology. Fenix are also proud finalists once again in the Event Tech Awards, reflecting their continued excellence and dedication to driving the event industry forward.

For more information about Fenix Event Tech, visit fenixeventtech.com

Event Tech Live takes place on 12th & 13th November at Excel, London and is free to attend. Register today: https://eventtechlive.com

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Events

Hire Frequencies Invests in Cutting-Edge AV Kit and Secures Event Buyers Live 2025 Partnership

by jummy84
written by jummy84

Hire Frequencies, one of the UK’s leading audio-visual production and broadcast specialists, has been appointed official Production Partner for Event Buyers Live 2025. Alongside this new partnership, the company has expanded its technical inventory and strengthened its roster of agency collaborations, underlining its role as a trusted partner for technically complex, high-impact events.

New partnerships

Hire Frequencies will support Event Buyers Live 2025 (EBL25) as Production Partner, helping deliver the event’s growing reputation as a must-attend marketplace for the live events industry. The company also partnered with Identity to provide full production support at a major live event featuring a Red Arrows flypast. These projects highlight Hire Frequencies’ growing role as a trusted agency partner, delivering both technical mastery and creative collaboration.

Technical capacity expansion

As one of the largest stockists of LED video wall technology in the UK, Hire Frequencies recently expanded its portfolio with the Uniview UR Pro 3.9 outdoor LED video wall. The UR Pro offers ultra-lightweight durability, outdoor IP rating, and boundary-pushing design potential, making it ideal for immersive brand activations and large-scale outdoor events. This addition complements Hire Frequencies’ suite of portable production units, Martin Audio systems, and broadcast-ready streaming solutions.

Showcasing Expertise with Global Brands

Hire Frequencies’ technical expertise was recently showcased in work with eBay, including the eBay Fashion Livestream, which combined lighting, broadcast-quality streaming, and creative execution to bring the marketplace’s fashion community to life online. At MCN Comic Con 2025, the team powered eBay Live, producing a hybrid event that seamlessly integrated an on-site auction with a global livestream to collectors worldwide.

Looking ahead

“Our focus is on helping brands and agencies deliver bold, innovative experiences backed by flawless technical execution,” said Will Smith, Founder & Managing Director at Hire Frequencies. “With new equipment, new partnerships, and our role at EBL25, we’re excited to show what’s possible for our client events, whether in-person, hybrid, or virtual.”

Hire Frequencies is a leading UK audio-visual production specialist, delivering seamless live, hybrid, and broadcast experiences. With one of the country’s largest LED video wall inventories, Martin Audio systems, and custom-built portable production units, the team combines technical expertise with creative collaboration to power events of every scale. Trusted by brands including eBay, Identity, VOGUE, PwC, KPMG, and Jack Daniel’s, Hire Frequencies has over 15 years’ experience delivering technically challenging, high-impact events.

For more information, visit www.hirefrequencies.co.uk

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Events

Event Tech Live extends partnership with FFAIR in new three-year deal

by jummy84
written by jummy84

Event Tech Live (ETL) is thrilled to announce the continuation of its successful partnership with FFAIR, who will once again power the Exhibitor Manual and Shop for the show. In exciting news, the two organisations have also signed a new three-year deal, ensuring that exhibitors benefit from FFAIR’s award-winning platform for years to come.

The ETL Exhibitor Manual, powered by FFAIR, is the go-to hub for all exhibitor essentials. From submitting stand details, vital documents and artwork via Tasks to accessing personalised show information and guidelines, the exhibitor manual keeps everything organised and easily accessible. With its streamlined portal, exhibitors can track what needs to be done, stay up to date, and quickly access resources – creating a seamless exhibiting experience.

FFAIR is a next generation exhibitor and sponsorship management platform designed to simplify event operations for event organisers and exhibitors alike. Exhibitors love its intuitive interface and how it has everything they need to prepare for their event in one place, removing friction from the pre-event exhibiting process, reducing stress for exhibitors and allowing them to focus on maximising their return on their exhibiting investment.

In turn, event organisers see higher exhibitor engagement, with an average 97% task completion rate, fewer exhibitor queries, and more time to focus on creating exceptional experiences. Learn more at www.ffair.io.

Adam Jones, Founder of FFAIR, commented:

“Event Tech Live is a special event for the FFAIR team. We’re proud to support the event tech sector and play our part in this essential event. This three-year agreement highlights the strength of our collaboration and our shared commitment to shaping the future of the events industry.”

Adam Parry, Co-Founder of Event Tech Live, added:

“FFAIR has transformed how our exhibitors manage their show journey. The platform’s clarity and user-friendliness means exhibitors can focus less on admin and more on showcasing their products and services. We’re excited to continue this partnership and can’t wait to welcome the FFAIR team back onsite in November.”

Event Tech Live returns this November – make sure to register today and don’t miss the chance to connect with the FFAIR team in person at the show.

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Events

The SSE Arena, Belfast and Global Payments expand partnership to elevate fan expereience

by jummy84
written by jummy84

The SSE Arena, Belfast has announced that it has extended its successful collaboration with Global Payments (NYSE: GPN), a leading worldwide provider of payment technology and software solutions to millions of businesses worldwide.

Since the partnership began in 2022, Global Payments’ cutting-edge systems have transformed the way fans pay for tickets, food, drinks, and retail items at Northern Ireland’s largest indoor entertainment venue. Whether it’s a sold-out concert or a high-energy sporting event, eventgoers have benefited from fast, frictionless transactions, allowing them to spend less time in queues and more time enjoying the live experience. 

The collaboration has integrated Global Payments’ technology throughout the arena, spanning 15 concession units, the ground-floor bar OFF ICE, and a variety of self-serve kiosks, including the Loaded Fries and Pizzarena stations. With the introduction of Global Payments’ Pay by Link, hospitality customers can now take advantage of secure and efficient prepayment facilities, eliminating the need for in-person transactions or storing card details by the merchant. Most recently, Global Payments has enabled transactions at the innovative PAY & AWAY store — a frictionless, grab-and-go outlet powered by Amazon’s Just Walk Out technology and the first of its kind in a European indoor arena. 

Dermot McGinn, Group Head of Food and Beverage at The Odyssey Trust, said: “Global Payments has been a game-changer for our venue operations. Their technology has streamlined transactions across every part of the arena, helping us deliver a smooth, efficient, and enjoyable experience for every visitor. As we continue to innovate for our guests, it’s invaluable to have a partner who understands our industry and works with us to stay ahead of the curve.” 

Global Payments delivers innovative, secure, and scalable systems that help businesses of all sizes connect with customers wherever and however they choose to pay. 

Steve McArdle, Director of Sports & Entertainment Solutions at Global Payments, adds: “The SSE Arena is renowned for creating unforgettable live experiences, and we are proud to help make every moment count. Our goal is to provide fast, reliable, and secure payment experiences that enhance the customer journey from the moment they arrive until the final encore. This partnership reflects a shared commitment to innovation and to setting new standards for the entertainment sector.” 

The SSE Arena welcomes over 700,000 customers each year for more than 250 live events, from global music acts and major comedy shows to elite sporting fixtures. By working with Global Payments, the venue continues to set the benchmark for modern, technology-driven visitor experiences in the UK and Europe.

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Events

From Launchpad Winner to Industry Standard: Erleah Named Official AI Partner for Event Tech Live in Landmark Four-Year Partnership (2025-2028)

by jummy84
written by jummy84

Visual Hive, the London-based event intelligence company, today announces a landmark multi-year partnership that establishes its solution, Erleah, as the Official AI Event Assistant and Intelligence Partner for Event Tech Live (ETL) London for 2025, 2026, 2027, and 2028.

The agreement, which kicks off with Erleah powering the upcoming 2025 event, represents one of the most significant strategic commitments in the event technology space. It solidifies Erleah’s evolution from winning the Gold Prize at the 2024 ETL Launchpad competition to becoming the foundational intelligence engine for the industry’s most important technology showcase.

“A one-year partnership proves a concept. A four-year commitment defines the future standard,” said Bogdan Maran, Founder of Visual Hive. “This isn’t just a homecoming; it’s a declaration that the future of events is built on strategic intelligence. Over the next four years with ETL, we will demonstrate the power of a compounding data asset, how an event can grow smarter, more personalized, and more profitable with every single interaction, year after year.”

As the official partner, Erleah will unify the ETL experience across five key touchpoints: Web, Email, WhatsApp, SMS, and the official Event App.

This multi-channel intelligence will deliver:

  • Truly Personalised Journeys: Providing dynamic, real-time recommendations for sessions, content, and connections.
  • Qualified Exhibitor Connections: An intelligent matchmaking engine designed to create a pipeline of high-intent conversations and provable ROI.
  • A Compounding Intelligence Asset: Giving the ETL team a year-over-year strategic overview of audience trends, content performance, and emerging opportunities.

Adam Parry, co-founder of Event Tech Live, commented on the long-term partnership: “

“The entire purpose of our Launchpad competition is to identify and champion the single most promising innovator who will define the future of event tech. Erleah’s journey, from winning the Gold Prize in 2024 with a visionary concept to becoming our foundational partner today, is the ultimate proof of that mission in action.

Showcasing innovation for one year is easy. But betting on the future of our event for four years requires absolute confidence. We chose Erleah because they are not just an assistant; they are a strategic intelligence engine. Their vision for building a compounding data asset is exactly where the industry is heading, and we are proud to have them as the solution that will help us deliver a smarter, more valuable experience for years to come.”

This partnership signals a definitive shift in the industry, proving that the future of events isn’t just about managing logistics, but about owning and growing your event’s intelligence.

Attendees are invited to experience the future of events with Erleah live at Event Tech Live London 2025. To learn how Erleah can become your long-term growth partner, book a demo at erleah.com.

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Jeezy Announces Partnership w/ Uber After Driver Took Him 10 Hours Away To His Tour Date + Set To Give Away 101 Free Rides
Celebrity News

Jeezy Announces Partnership w/ Uber After Driver Took Him 10 Hours Away To His Tour Date + Set To Give Away 101 Free Rides

by jummy84
written by jummy84

Jeezy Announces Partnership w/ Uber After Driver Took Him 10 Hours Away To His Tour Date + Set To Give Away 101 Free Rides

Jeezy’s viral Uber story has caught the attention of the company.

If you recall, weeks ago, Jeezy shared how his Uber driver drove him ten hours away after multiple transportation delays. Thanks to Tanner, the driver, Jeezy was able to make his Baltimore show.

Now, he’s giving away 101 free rides to folks in need.

Great job Snow! What are your thoughts on this move?

VIA: @jeezy


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Wise Productions and Yes Events announce strategic partnership to deliver enhanced event production excellence
Events

Wise Productions and Yes Events announce strategic partnership to deliver enhanced event production excellence

by jummy84
written by jummy84

Wise Productions, a leading independent and employee-owned technical production company, and Yes Events, a respected name in technical event solutions, are pleased to announce a strategic partnership aimed at significantly enhancing event production capabilities and client service. This partnership underscores both companies’ commitment to innovation, growth, and delivering unparalleled event experiences.

Wise Productions has made a strategic investment in Yes Events, acquiring a significant minority shareholding in the business. A pivotal component of this partnership includes the consolidation of Wise Productions’ technical warehouse operations into Yes Events’ impressive 20,000-square-foot facility in Wokingham. This move will optimise logistics, expand equipment access, and align with sustainability goals through a reduced carbon footprint.

“For 35 years, partnerships have been a cornerstone of Wise Productions,” said George Foden, Managing Director of Wise Productions. “Our journey has been built on deep, collaborative relationships, and this strategic partnership with Yes Events is a natural evolution of that legacy. Our investment in Yes is an investment in our commitment to delivering unparalleled service and cutting-edge solutions, but with even greater capacity and innovation. We are excited about what this collaboration means for our clients, partners, and most importantly, our employee Co-Owners.”

This is a strategic partnership, not a merger. Both Wise Productions and Yes Events will maintain their distinct, independent identities.

Tom Chennells, Managing Director of Yes Events, added, “This partnership marks an exciting new chapter for Yes Events. By aligning with Wise Productions, we’re not only expanding our technical capacity and resources, but also combining our shared passion for innovation, quality, and client service. Consolidating our equipment will allow us to work even more efficiently, sustainably, and creatively; ultimately delivering even greater experiences for the clients of both companies. We’re excited about the opportunities this collaboration will create for our teams and clients.”

Partners of both companies can expect to experience the direct benefits of this expanded capacity from September 2025.

The partnership is a testament to both companies’ dedication to continuous improvement and delivering the highest calibre of service in the events industry.

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