Cracker Barrel Defends Logo Swap + Blames Outrage On ‘Vocal Minority’ & Vows to Offer ‘Fresh Energy’
Cracker Barrel is standing firm amid growing backlash over its new logo and brand revamp, dismissing criticism as coming from a “vocal minority.”
The Tennessee-based chain unveiled a simplified, text-only logo this week, removing the longtime image of an old man seated by a barrel.
The update, part of Cracker Barrel’s “All the More” campaign, also includes a refreshed menu and remodeled restaurants. Chief marketing officer Sarah Moore said the changes are about “bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests.”
Steak ‘n Shake chimed in, stating, “This is what happens when you have a board that does not respect their historical customers or their brand.”
In response, a Cracker Barrel spokesperson told Fox News Digital, “There may be a vocal minority who feel differently. However, the strong performance of these locations affirms that we are moving in the right direction.”
“The things you love about us will stay,” Moore reassured. “These changes are for [our guests].”
Will you still be eating at Cracker Barrel?