EXCLUSIVE: Letterkenny and Shoresy producer New Metric Media has made its second big strategic move of recent weeks, this time buying Kelly&Kelly, the comedy podcast specialists behind shows including award-winning sports doc Broomgate, hosted by comedian John Cullen.
Vancouver-based Kelly&Kelly was founded by Chris Kelly and Pat Kelly in 2016 and has gone on to produce series for the likes of CBC, iHeart, Audible, Warner Music and Sony, working with talent including Maya Hawke, Rainn Wilson, Jason DeRulo, Anna Faris, William H. Macy and Doja Cat.
New Metric said that acquiring Kelly&Kelly will allow it to diversify and create opportunities to collaborate with talent across TV, film, podcasts, digital, and live events.
Kelly&Kelly, meanwhile, will now move further into video podcasting and unscripted content alongside New Metric’s Stand-up & Podcast division that launched in early 2025. The deal sees them join the New Metric team, effective from Nov 1.
“New Metric Media is the best-of-the-best when it comes to creating comedy and joining Mark and the team is an incredible opportunity for us to scale up production and international distribution,” said Chris Kelly and Pat Kelly. “Podcasting is evolving, and we’re super-excited to build what’s next.”
New Metric Media Founder & CEO, Mark Montefiore said Chris and Pat Kelly are podcast pioneers. “They have built a smart and profitable business by making award-winning content that is recognized and consumed globally. These beauties will fit perfectly into New Metric’s creative-first culture that celebrates innovative storytelling and business models.”
The podcast M&A follows close on the heels of New Metric investing in Good Walk Entertainment, the label run by ex-Comedy Central President Kent Alterman and former Comedy Central Head of Content & Creative Enterprises Sarah Babineau, as first reported by Deadline.
With MIPCOM underway, the New Metric team is in town. The Canadian outfit has two new half-hour comedies in the works, Hate the Player: The Ben Johnson Story and I Kill the Bear, the new series from Letterkenny creator, Jared Keeso.