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Walmart is continuing to make its way into the streaming space. The retailer is expanding its five-year-old Walmart+ program with a new entertainment twist: members can now choose between Peacock Premium or Paramount+ Essential, included at no additional cost with their annual or monthly membership. The move places Walmart+ squarely in the middle of the ever-evolving streaming landscape, giving subscribers access to a major platform without having to tack on another bill.

The retail giant has steadily layered benefits onto Walmart+ since its 2020 launch — from free delivery on grocery and general merchandise orders over $35, to next-day and two-day shipping on Walmart.com with no order minimum, to savings on fuel at Exxon, Mobil, Walmart, Murphy stations and Sam’s Club. Now, by integrating streaming into its bundle, Walmart is positioning its membership as not just a shopping convenience, but a lifestyle membership that covers entertainment as well as household needs.

The streaming add-on arrives at a moment when consolidation is reshaping the media landscape. To maintain a competitive edge, both Paramount+ and Peacock have grown their streaming lineups with some of the buzziest film and show titles, live events and cable news offerings.

Peacock continues to roll out original series alongside NBCUniversal’s robust live sports lineup, in addition to complete seasons and new next-day episodes from NBC and Bravo, and an expansive library of beloved films and TV shows. Paramount+, meanwhile, offers exclusive access to original series, blockbuster movies, a mix of new releases and timeless favorites from CBS, Nickelodeon, and more, along with live sports such as the UEFA Champions League.

Walmart+ remains priced at $98 /year or $12.95/month, with a 30-day free trial available. Plus, members must re-select their preferred streaming service every 90 days, meaning they can oscillate between Peacock or Paramount+ depending on their preferred shows and films at any given time.

Learn more about Walmart+, see benefit terms and sign up for a membership here.

Today, Event Leaders Exchange (ELX) announced its recent acceptance as a Member of the Events Industry Council, the global voice of the events industry. This milestone comes as ELX celebrates its 4th anniversary, marking four years of uniting senior corporate event leaders from some of the world’s most influential brands.

ELX joins more than 30 Association Members and more than 25 Corporate Members, together representing more than 103,500 individuals and 19,500 firms and properties involved in the events industry.

As an EIC member, ELX will contribute to the far-reaching work of the global coalition, including support and thought leadership to help shape EIC’s core programmes.

These include the Certified Meeting Professional (CMP) programme, the gold-standard credential for the industry; the EIC Centre for Sustainability and Social Impact, which sets global standards for sustainable events; the Accepted Practices Exchange (APEX), with promotes industry-wide research and identifies the practices that will enhance efficiency and spur positive impact; the Knowledge programme, which created learning and career development opportunities for events industry professionals; and the Leadership Programme, which seeks to advance the industry through advocacy, research and global recognition.

“We are thrilled to have ELX as a new member and look forward to having their voice added to the important work EIC does to support the global business events industry,” said EIC CEO Amy Calvert.

EIC’s diverse membership work in more than 100 countries and represent virtually every sector of the global business events industry.

“Marking our 4th anniversary with acceptance into the Events Industry Council is both an honour and a reflection of the impact our community has achieved in such a short time. ELX was founded to give senior corporate event leaders a platform to connect and drive meaningful change. Partnering with EIC enables us to amplify that voice on a global stage and collaborate on the issues that will shape our industry’s future.” said ELX CEO, Nicola Kastner.

Membership

Walmart+ Membership Comes With Peacock, Paramount+: Sign Up Online

Event Leaders Exchange (ELX) Accepted into Membership of the Prestigious Events Industry Council