Sela is delighted to announce two new appointments to the international executive team based in London.
Luke Lloyd-Davies, formerly of Sir Elton John’s Rocket Entertainment Group, has been named as Chief Growth Officer, whilst Ed Hepworth, previously of Six Nations Rugby and National Basketball Association, has joined as Chief Financial Officer.
These appointments reinforce Sela’s ambition to combine creative excellence, global entertainment expertise, and robust financial leadership to deliver spectacular experiences worldwide.
Luke Lloyd-Davies, Chief Growth Officer – International at Sela
For over 23 years, Luke-Lloyd Davies served as the Chief Operating Officer of Sir Elton John’s Rocket Entertainment Group. As a partner and shareholder in Rocket Music, he helped develop and represent major talent including Ed Sheeran, James Blunt and Lily Allen. In 2012, he and Sir Elton John co-founded Rocket Sports Management, creating standout sporting moments for athletes and partners while collaborating with global brands such as Ford, Vodafone, Lexus and TAG. In 2024, he won an Emmy as Executive Producer of the landmark Disney+ livestream of Elton John’s final North American show at Dodger Stadium and oversaw the execution of the Farewell Yellow Brick Road Tour – one of the highest grossing tours of all time at just under a billion dollars.
Luke joins Sela’s international team as Chief Growth Officer to drive its creative, entertainment and event-production ambitions as the company continues to scale globally.
Most recently, he played a key role supporting Sela’s investment in The Hunger Games: On Stage – the new live theatrical adaptation now running in London at the purpose-built Troubadour Canary Wharf Theatre and is leading on all of Sela’s international IP development across the sports and entertainment sectors.
Ed Hepworth, Chief Financial Officer – International at Sela
Ed Hepworth brings over 30 years of experience, having held senior financial leadership roles across high-profile international organisations sports, media and entertainment organisations – including Six Nations Rugby, World Athletics and the NBA.
Ed’s experience will be critical in supporting Sela’s ambitious global expansion strategy – overseeing global finance, commercial operations, and helping align international growth with the company’s long-term objectives.
Stewart Hosford, CEO – International at Sela, said:
“Luke and Ed bring decades of experience building some of the world’s most successful entertainment and sports brands. Their combined track record – from global tours to international sports organisations and rights holders – will be instrumental as we expand Sela’s international footprint and elevate the standard of live experiences worldwide”
In 2025, Sela helped deliver the biggest international boxing event of the year with Terence Crawford vs. Saul “Canelo” Alvarez, staged in front of a sellout crowd at Allegiant Stadium in Nevada. Sela also delivered the historic British bout between Chris Eubank Jr and Conor Benn in April 2025 and the rematch this November. Sela’s investment in The Hunger Games: On Stage London production marks another milestone in its growing entertainment portfolio.
