Tag:

Launchpad

600px (w) x 500px (h)
Events

Voting now open for the 2025 Event Tech Live Launchpad competition

by jummy84
written by jummy84

The moment the industry has been waiting for is here – voting is officially open for the much-anticipated Launchpad competition at Event Tech Live 2025.

Back for another exciting year, the Launchpad gives start-ups and emerging event technology innovators the chance to showcase their ideas to the global events community. This year’s competition is proudly sponsored by Electric Cat, Mash Media, and Event Industry News, three brands passionate about supporting the next generation of event tech pioneers.

Voting is being powered by the brilliant Komo platform, giving audiences the chance to explore the shortlisted entries and have their say in who takes home the coveted Launchpad title. Head to https://etl.komo.site/ to discover this year’s finalists and cast your vote.

“We’re absolutely thrilled to launch this year’s competition,” said Adam Parry, Co-Founder of Event Tech Live. “With Electric Cat and Mash Media on board, and Komo driving the voting experience, the 2025 Launchpad is set to spotlight some truly groundbreaking event tech talent.”

This year’s Launchpad judging panel brings together a wealth of experience and insight from across the event and technology landscape. The judges are:

  • Sophie Holt – Bear Analytics
  • Vanessa Lovatt – Event Tech World
  • Cat Kevern – Electric Cat
  • Keri Kemp – Excel London
  • Kashif Din – One World Rental

Finalists will go head-to-head live at Event Tech Live which takes place on 12th & 13th November at Excel, pitching to an audience of industry professionals, investors, and media. The winner will walk away with not just the title, but valuable exposure, media support, and the opportunity to fast-track their growth in the event tech space.

Voting is open now and will close on 11th November. The winner will be revealed live at Event Tech Live 2025.

Get involved, explore the innovations, and cast your vote today – the future of event technology is in your hands. Vote Here

Event Tech Live is FREE to attend, register for your ticket today

0 comments
0 FacebookTwitterPinterestEmail
600px (w) x 500px (h)
Events

From Launchpad Winner to Industry Standard: Erleah Named Official AI Partner for Event Tech Live in Landmark Four-Year Partnership (2025-2028)

by jummy84
written by jummy84

Visual Hive, the London-based event intelligence company, today announces a landmark multi-year partnership that establishes its solution, Erleah, as the Official AI Event Assistant and Intelligence Partner for Event Tech Live (ETL) London for 2025, 2026, 2027, and 2028.

The agreement, which kicks off with Erleah powering the upcoming 2025 event, represents one of the most significant strategic commitments in the event technology space. It solidifies Erleah’s evolution from winning the Gold Prize at the 2024 ETL Launchpad competition to becoming the foundational intelligence engine for the industry’s most important technology showcase.

“A one-year partnership proves a concept. A four-year commitment defines the future standard,” said Bogdan Maran, Founder of Visual Hive. “This isn’t just a homecoming; it’s a declaration that the future of events is built on strategic intelligence. Over the next four years with ETL, we will demonstrate the power of a compounding data asset, how an event can grow smarter, more personalized, and more profitable with every single interaction, year after year.”

As the official partner, Erleah will unify the ETL experience across five key touchpoints: Web, Email, WhatsApp, SMS, and the official Event App.

This multi-channel intelligence will deliver:

  • Truly Personalised Journeys: Providing dynamic, real-time recommendations for sessions, content, and connections.
  • Qualified Exhibitor Connections: An intelligent matchmaking engine designed to create a pipeline of high-intent conversations and provable ROI.
  • A Compounding Intelligence Asset: Giving the ETL team a year-over-year strategic overview of audience trends, content performance, and emerging opportunities.

Adam Parry, co-founder of Event Tech Live, commented on the long-term partnership: “

“The entire purpose of our Launchpad competition is to identify and champion the single most promising innovator who will define the future of event tech. Erleah’s journey, from winning the Gold Prize in 2024 with a visionary concept to becoming our foundational partner today, is the ultimate proof of that mission in action.

Showcasing innovation for one year is easy. But betting on the future of our event for four years requires absolute confidence. We chose Erleah because they are not just an assistant; they are a strategic intelligence engine. Their vision for building a compounding data asset is exactly where the industry is heading, and we are proud to have them as the solution that will help us deliver a smarter, more valuable experience for years to come.”

This partnership signals a definitive shift in the industry, proving that the future of events isn’t just about managing logistics, but about owning and growing your event’s intelligence.

Attendees are invited to experience the future of events with Erleah live at Event Tech Live London 2025. To learn how Erleah can become your long-term growth partner, book a demo at erleah.com.

0 comments
0 FacebookTwitterPinterestEmail
Event Industry News
Events

Electric Cat Brings Expertise and Mentorship to Event Tech Live’s Launchpad 2025

by jummy84
written by jummy84

Event Tech Live is excited to welcome Electric Cat as a sponsor of this year’s coveted Launchpad competition, part of the show’s renowned Startup programme. Known for their bold, creative edge and expert B2B marketing expertise, the Electric Cat team will not only be supporting emerging event technology innovators but also rewarding the top three finalists with an incredible suite of hands-on marketing prizes.

The finalists will benefit from bespoke marketing support, with prizes including:

  • First Prize: A strategy workshop (covering general marketing goals, audience definition, and actionable planning), a PR positioning workshop, a LinkedIn training session for the whole company, and an exclusive “Ask Me Anything” session with Cat.
  • Second Prize: A personal branding workshop for the company founder, MD, or high-level exec, a LinkedIn training session for the whole company, plus a choice of a social media audit or website audit.
  • Third Prize: A website audit and social media audit.

Joining the judging panel this year is Cat Kevern, Managing Director of Electric Cat, a respected B2B Marketeer, thought leader and advocate for innovation in the events industry.

Cat commented:
“We’ve built Electric Cat on a passion for connecting event suppliers and agencies with their buyers, thinking outside the box, and making B2B Marketing unboring!. Supporting the next generation of event tech disruptors is an absolute honour, and I can’t wait to meet the startups pushing boundaries and shaping the future of our industry.”

Event Tech Live Co-Founder Adam Parry added:
“Launchpad is all about championing fresh ideas and giving startups the exposure they deserve. Having Electric Cat involved takes this to another level. The expertise and mentorship they’re offering will give our finalists not only a spotlight but also the tools to accelerate their growth.”

Electric Cat is a B2B marketing and PR agency working exclusively with event professionals to reach their ideal audiences. Their team combines deep industry knowledge with a playful, bold approach – delivering marketing strategy, social media management, PR, graphic design, and more. Learn more at electriccat.co.

Event Tech Live is free to attend. Don’t miss your chance to connect with the innovators shaping the future of events.
👉 Register now at eventtechlive.com

0 comments
0 FacebookTwitterPinterestEmail