LaPointe is opening up an atelier space at its new headquarters in SoHo. It will serve as a venue for clients and window shoppers to visit and purchase LaPointe’s pieces in an intimate setting. Sally LaPointe emphasized that there will also be options for those interested in something a little more custom. Hers will be one of the few contemporary American brands (that isn’t bridal focused) with a space like this, where even as a non-celebrity you can request an appointment for your very own unique look.
With the atelier idea in mind, LaPointe focused on a more “couture”-like collection for her spring 2026 show. Over the past few years, she’s been making more accessible ready-to-wear like denim and outerwear, but her true passion lies in the evening space. “I wanted to go back to my roots of being a fine artist and really showcase that idea of a blank canvas,” said LaPointe. “I really wanted the idea of every single look being a painting, because that’s also how my thought process is.” Her spring 2026 collection explored that idea, with ensembles giving a sense of craftsmanship showcased by the intricate bead- and featherwork throughout.
The show’s strongest looks were in the front; the opening two sheer gray gowns gave that sense of work done in an atelier with intricate beading and feather trim that detailed the gowns. But the most fun and Instagrammable clothes were in the second half, where bold prints, feathers, and latex encapsulated the models. It was also most certainly the celebrity favorite, with front-rowers such as Real Housewives of Salt Lake City’s Meredith Marks and Queer Eye’s Jonathan Van Ness gasping in joy when the models glided past them. While there may have been discrepancies between the editor and celebrity favorites, it’s clear that LaPointe has a versatility that can cater to any and all crowds. And with the new option for customization, you can even get the best of both worlds.