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Events

DRPG Named Global Agency of the Year in Landmark 45th Anniversary Year

by jummy84
written by jummy84

Integrated communications group DRPG has been named Global Agency of the Year at the 2025 C&IT Awards, recognising its development from a UK-based film agency into a global business operating across three continents.

The accolade lands in a landmark year for the group, its 45th anniversary, and coincidentally its 45th industry award of the year, underlining four and a half decades of creativity, innovation, and collaboration in the live, digital, and film space.

In Europe, the establishment of DRPG Germany in 2018 strengthened the group’s regional presence. Related industry notoriety includes RheinTalk, a German-language thought leadership series promoting knowledge exchange and collaboration.

In North America, DRPG has expanded through the acquisitions of A-Vision in 2021 and The Special Event Company (TSEC) in 2024. These moves have created a full-service US operation delivering live experiences for clients such as Lenovo, Pepsi, GSK, and BT.

Through its partnership with Maritz Global Events, under the More Than Experience alliance, DRPG has further extended its international capabilities, combining creative delivery with large-scale operational capacity for global clients.

Dale Parmenter, CEO and founder of DRPG, said, “This award couldn’t be more symbolic – 45 years, 45 awards, and recognition as Global Agency of the Year. We’ve built something truly unique, one agency that delivers globally, thinks locally, and collaborates well.

“For me, it’s a moment to celebrate the people who make DRPG what it is. Every success, every evolution, has come from the talent, passion, and dedication of our teams around the world. This award belongs to them.”

In 2025, international work represented 28% of DRPG’s total activity, with projections to exceed 35% in 2026. Following the TSEC acquisition, North American revenue doubled, and EBITDA grew by 94%.

Matt Franks, Global Director of Events at DRPG and CEO of The Special Event Company (TSEC), added: “For our clients, DRPG represents one connected network, a single global agency capable of delivering creative excellence anywhere in the world. Quality, creativity, service, consistency, time and cost efficiency: these are the reasons our clients see us as their agency of choice.”

Clients including BT, GSK, JLR, Novo Nordisk, Ferrari, IFS, and Lenovo now work with DRPG across multiple territories, supported by a single global service model.

Dagmar Mackett, Managing Director of DRP Germany, said, “Our strength lies in the breadth of what we offer, from live events and film to digital, strategy, and communications. Whether we’re producing a broadcast, an event, or a campaign, the approach is always the same: collaboration, shared insight, and creating value through integrated delivery.”

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Hrithik Roshan's Landmark Victory In Deepfake Case: A Win For All Celebrities! | Glamsham.com
Bollywood

Hrithik Roshan’s Landmark Victory In Deepfake Case: A Win For All Celebrities! | Glamsham.com

by jummy84
written by jummy84

Bollywood icon Hrithik Roshan has won an important legal battle against deepfakes and abuse of celebrity identity. The Delhi High Court has restrained officially people and platforms from using Hrithik’s name, image, voice, or likeness in any AI-made or false content without his clear consent.

The move is timely when AI and deepfake videos are spreading fast in India, tending to blur the reality vs. fiction line. Hrithik, a face closely identifiable and marketable as any from Bollywood, stood firm to safeguard his reputation and image from being used for nefarious purposes online.

Justice Manmeet Pritam Singh Arora, the judge hearing the case, ordered various internet sites and listings misusing Hrithik’s name to remove the content immediately. But the court was at pains to say that genuine fan sites and fan clubs will not be touched — only those leasing his persona for profit or false promotions are under this order.

The court highlighted that the use of a celebrity’s face, voice, or edited clips not only deceives people but also infringes on their publicity and personality rights. In short, no person or entity can derive profit from Hrithik’s personality or develop AI content mimicking him without the fear of prosecution.

This interim order is a significant development in directing how India addresses AI abuse and digital impersonation, particularly with regards to public personalities. The issue is to come back for a detailed hearing in March 2026, when the court can give a final ruling.

Hrithik’s move to court also mirrors a wider trend within the film world, as celebrities increasingly head to court to protect their online personas. Recently, other celebrities such as Aishwarya Rai, Abhishek Bachchan, Karan Johar, and Kumar Sanu have similarly approached court with petitions against the use of their face in such counterfeit or AI-based videos.

Deepfakes are increasingly becoming an issue all over the world, with a number of actors and celebrities being at the center of doctored videos or audio recordings that can tarnish reputations or deceive viewers.

Also Read: The Most Adorable Celebrity Couple: Hrithik Roshan and Saba Azad at Diwali Party!

For Hrithik Roshan, the case is a signficant victory not only for him but for celebrity rights in India. It establishes a vital precedent, affirming that digital impersonation for monetary gain is not only unethical — it’s illegal. This ruling may open the doors to tighter controls on AI-generated content in India.

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A Look At Maddock Films’ Diverse 2025 Slate!
Bollywood

How Dinesh Vijan’s Maddock Films Shaped A Landmark Year Through Diverse Storytelling

by jummy84
written by jummy84

Exploring Maddock Films’ Diverse Range Of Movies In 2025! (Photo Credit – Instagram)

2025 has truly been a landmark year for Dinesh Vijan’s Maddock Films, a production house celebrated for blending innovation, creativity, and entertainment. The production house released a diverse range of genres this year, encompassing historical sagas, patriotic thrillers, and heartfelt romances. Now, they are set to round up their line-up, returning to their signature element with the highly anticipated upcoming horror comedy, Thamma. Here’s a look at Maddock’s spectacular slate this year:

1. Chhaava

A historical spectacle that brought the valor of Chhatrapati Sambhaji Maharaj to life on the big screen, Chhaava was no less than an epic. With compelling performances by Vicky Kaushal, Akshaye Khanna, and Rashmika Mandanna, coupled with grand visuals and a stirring narrative, Chhaava reaffirmed Maddock’s ability to handle large-scale, emotionally charged storytelling.

2. Sky Force

Set against the backdrop of India’s air defense, Sky Force offered a gripping blend of real-life heroism and high-octane action. The film, soaring high on patriotism and action, not only celebrated unsung heroes of the Indian Air Force but also struck a chord with audiences who love adrenaline-packed patriotism. It featured powerful performances by Akshay Kumar, Veer Pahariya, Sara Ali Khan, and Nimrat Kaur.

3. Bhul Chuk Maaf

In true Maddock style, Bhul Chuk Maaf took viewers back to the charm of small-town India. With its mix of humor, innocence, and relatable relationships, this romantic drama with a time travel twist proved that simple stories, told beautifully, always find their way into the hearts of audiences, exactly like Maddock’s previous outings. The film starred Rajkummar Rao and Wamiqa Gabbi in lead roles.

4. Tehran

Diving into the world of espionage and geopolitics, Tehran, featuring a power-packed performance by the ever-talented John Abraham, showcased Maddock’s flair for sharp, intelligent thrillers. With edge-of-your-seat tension and a timely narrative, it offered both style and substance to the audience, becoming one of the best political thrillers of the year.

5. Param Sundari

Starring Sidharth Malhotra and Janhvi Kapoor, Param Sundari is Maddock Films’ most recent outing. A cross-cultural romance that celebrated the power of connection across borders, the film stood out for its soulful storytelling, heartfelt premise, and a fresh pairing. It quickly became one of the most talked-about love stories of recent times.

6. Thamma

After an eventful year, Maddock is set to return to its signature horror-comedy zone with Thamma. Blending the fan-favorite supernatural chills with laugh-out-loud moments, the film is set to prove again that no one does spooky fun quite like Maddock Films. Starring Ayushmann Khurrana, Rashmika Mandanna, Nawazuddin Siddiqui, and Paresh Rawal, among others, Thamma will be part of the Maddock Horror Universe.

From grand epics to eerie laughter, 2025 has solidified Maddock Films’ reputation as one of Bollywood’s most dynamic and genre-defining production houses. This Diwali, audiences can expect more than fireworks – because Thamma promises a celebration dipped in blood. Directed by Aditya Sarpotdar, the film is slated for a grand release on October 21, 2025!

For more such stories, check out Bollywood Features

Must Read: Sajid Nadiadwala Congratulates Kartik Aaryan On Winning Filmfare Award For Best Actor For Chandu Champion: “Made Us All So Proud”

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Events

From Launchpad Winner to Industry Standard: Erleah Named Official AI Partner for Event Tech Live in Landmark Four-Year Partnership (2025-2028)

by jummy84
written by jummy84

Visual Hive, the London-based event intelligence company, today announces a landmark multi-year partnership that establishes its solution, Erleah, as the Official AI Event Assistant and Intelligence Partner for Event Tech Live (ETL) London for 2025, 2026, 2027, and 2028.

The agreement, which kicks off with Erleah powering the upcoming 2025 event, represents one of the most significant strategic commitments in the event technology space. It solidifies Erleah’s evolution from winning the Gold Prize at the 2024 ETL Launchpad competition to becoming the foundational intelligence engine for the industry’s most important technology showcase.

“A one-year partnership proves a concept. A four-year commitment defines the future standard,” said Bogdan Maran, Founder of Visual Hive. “This isn’t just a homecoming; it’s a declaration that the future of events is built on strategic intelligence. Over the next four years with ETL, we will demonstrate the power of a compounding data asset, how an event can grow smarter, more personalized, and more profitable with every single interaction, year after year.”

As the official partner, Erleah will unify the ETL experience across five key touchpoints: Web, Email, WhatsApp, SMS, and the official Event App.

This multi-channel intelligence will deliver:

  • Truly Personalised Journeys: Providing dynamic, real-time recommendations for sessions, content, and connections.
  • Qualified Exhibitor Connections: An intelligent matchmaking engine designed to create a pipeline of high-intent conversations and provable ROI.
  • A Compounding Intelligence Asset: Giving the ETL team a year-over-year strategic overview of audience trends, content performance, and emerging opportunities.

Adam Parry, co-founder of Event Tech Live, commented on the long-term partnership: “

“The entire purpose of our Launchpad competition is to identify and champion the single most promising innovator who will define the future of event tech. Erleah’s journey, from winning the Gold Prize in 2024 with a visionary concept to becoming our foundational partner today, is the ultimate proof of that mission in action.

Showcasing innovation for one year is easy. But betting on the future of our event for four years requires absolute confidence. We chose Erleah because they are not just an assistant; they are a strategic intelligence engine. Their vision for building a compounding data asset is exactly where the industry is heading, and we are proud to have them as the solution that will help us deliver a smarter, more valuable experience for years to come.”

This partnership signals a definitive shift in the industry, proving that the future of events isn’t just about managing logistics, but about owning and growing your event’s intelligence.

Attendees are invited to experience the future of events with Erleah live at Event Tech Live London 2025. To learn how Erleah can become your long-term growth partner, book a demo at erleah.com.

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Event Industry News
Events

DRPG announces landmark year of growth, expansion, and innovation

by jummy84
written by jummy84

Creative communications group unveils record-breaking success, new offices, advanced tech investments, and thriving B2C delivery.

In the face of economic and political volatility, the group has outperformed market expectations, reaching its full-year revenue target of £60 million just nine months into 2025. This achievement has enabled bold infrastructure investments, including new regional sites in London and office expansions in Manchester, and the US.

DRPG’s B2C experience delivery has also seen exponential growth over the last 18 months. Building on B2B foundations, the group has successfully delivered high-impact consumer activations for brands such as Santander, Tesco, INEOS and PICO. With activations across FMCG, automotive and global trade shows. DRPG’s expertise now spans both consumer and corporate markets, blending strategy, content, and immersive experience to drive ROI for their clients.

With demand growing for more immersive, personalised and tech-enabled experiences, DRPG has continued to evolve its solutions through focused innovation and rapid delivery. The group’s ‘DRPG Labs’ team has been instrumental in identifying, testing, and integrating new technologies into both client work and internal processes.

From AI-powered audience emotion tracking and avatar-led learning tools to virtual showrooms and experiential interfaces, DRPG Labs has helped push what’s possible in content, experience, and communications. Many of these tools are now in regular use across the business and by clients globally.

Panel discussion as part of the DRPG All-Team Autumn Hangout

Head of Innovation Nick Fagan said, “Innovation is about finding what actually works and applying it in ways that make a real difference. Whether it’s AI, immersive environments or new experience formats, our focus is always on making things smarter, faster and more effective for clients. With the DRPG Labs and Digital teams, we’re seeing real-world impact across both internal and client projects, and that’s exactly where innovation should live.”

In North America, TSEC has entered a new phase of growth within the DRP Group, marked by significant investment in its U.S. studio capabilities and the launch of a dedicated film unit. With expanded facilities, refreshed branding, and a strengthened North American presence, TSEC is now positioned to deliver fully integrated creative and production services for clients across global markets.

While many businesses have paused investment or scaled back their operations in a climate of political volatility and economic uncertainty, DRPG has moved decisively in the opposite direction, delivering strategic expansion, bold infrastructure investment, and a clear commitment to innovation, talent, and client service.

CEO Dale Parmenter commented, “We’ve had a phenomenal year. In our 45th year of business we’ve hit our numbers early, grown our offer in the right areas, and stayed true to who we are. We’re in a strong position and building from it, not just to grow, but to grow in the right way, putting service, quality and creativity at the heart of everything we do.”

To find out more about DRPG, click here.

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