LaMelo Ball and PUMA Hoops hosted a fan-forward event to celebrate the release of the newest silhouette in LaMelo Ball’s signature franchise. A line wrapped down Melrose Ave. in Los Angeles on Tuesday (Aug. 26) with eager sports enthusiasts hoping to get the chance to be the first to shop the MB.05 World Tour drop, as well as meet the NBA star.
The MB.05 World Tour was designed in collaboration with Melo and inspired by his swagger both on and off the court. Available in fluorescent pink with iridescent detailing throughout, the design features barbed wire detailing as a nod to his tattoos. Additional design features include a molded skull and a “1” in the outsole, described as a nod to Ball’s one-of-one status. The sneakers are also finished with NITROFOAM™ cushioning for athletic comfort.
LaMelo first joined the PUMA Hoops family in 2020 when he was still a teenager.
“LaMelo’s physical gifts and dynamic play on the court, as well as his unique sense of personal style, make him a natural fit for PUMA,” expressed Adam Petrick, Global Director of Brand and Marketing at PUMA at the time. “We are thrilled to add him to our roster of talented athletes, and at just 19 years old, we can’t wait to see his impact on the broader culture surrounding basketball.”
For those who were unable to attend the pop-up, the MB.05 World Tour sneakers launch in stores on Friday (Aug. 29), for $125 at PUMA.com, the PUMA mobile app, and the PUMA NYC Flagship store. Additionally, the shoes will be sold at Foot Locker, Kids Foot Locker, Champs Sports, and other key retailers. Take a look inside the event below.