Joyce

The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of the most sought-after experts and tastemakers in the industry. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go ’round.

I hate to break it to you, but some beauty products are nothing more than Instagrammable packaging. I love aesthetic branding and a shelfie-worthy lineup as much as anyone else, but let’s be real: If a product isn’t giving actual results, I won’t be repurchasing. So when I came across Dieux‘s Instant Angel Moisturizer ($45) and ethereal Forever Eye Masks ($25), I was a bit skeptical about whether the formulas would be as heavenly as the branding. Spoiler: They are, and there’s so much more to this one-of-a-kind brand than meets the eye.

Dieux’s story began in 2018, when Charlotte Palermino, a multi-hyphenate media creative, pitched Joyce de Lemos on the idea of creating a CBD-infused skincare product. Joyce was a cosmetic chemist for brands like Skinceuticals, Versed, and Kiehl’s, so she and Palermino teamed up to create this product the right way, complete with clinical studies and meticulous formulation. Two years later, their debut product, Deliverance ($69), was born. Since then, they’ve built a beloved brand known for inclusivity, transparency, and sustainably sourced, science-driven formulas.

“When I was younger, my obsession with beauty was so different because it was framed around beauty standards,” de Lemos tells me. “Creating products has made me realize how much inclusivity matters. Our entire community is super diverse, so we test on all different skin tones and types, and we try to make sure that everybody feels seen.”