Much like how he reinvented things on the court, Allen Iverson is looking to influence the next wave — but with his own unique twist. The NBA Hall of Famer is partnering up with Viola once again to launch IVERSON, a craft THC soda. The exciting new drink is produced in with Horticulture Co., a leading innovator in plant-based wellness products.
The legendary Philadelphia 76ers player, who recently announced his sobriety journey, is motivated to help consumers find a potential alternative to alcohol after this “life-changing” decision. IVERSON is a low-dose, plant-powered beverage that is “designed for those seeking calm, balance, and connection without compromise.” Keeping the new generation of consumers in mind, IVERSON blends premium THC with natural fruit flavors for a controlled experience.
“Allen and Viola have always been about breaking barriers and leading culture,” said Al Harrington, CEO and Founder of Viola. “Partnering with Horticulture Co. allows us to take that same mission nationwide — creating a product that brings wellness and community together in a new way.” Iverson has previously collaborated with Viola for the “Iverson ’01” cannabis strain.
The line arrives with three flavors that serve as nods to Iverson’s legacy:
Bubba Chuck Berry – a bold, fruity blend inspired by Iverson’s nickname and signature energy.
Cran-Apple Crossover – a crisp, refreshing fusion that pays homage to his unforgettable moves on and off the court.
96 Nectarine – a smooth, golden flavor celebrating the year he entered the league and changed basketball culture forever.
IVERSON will be rolling out nationwide beginning on Oct. 20 at Specs, Total Wine, and Circle K locations, and online at drinkviola.com.
In addition to his new drink collab, The Answer recently debuted his memoir, Misunderstood. The book is an intimate, first-person recap of his childhood, the journey to superstardom, and the trials and tribulations along the way. It recently landed on the New York Times Best Seller list, and you can buy it here.