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Innovations

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Events

Eventbase Brings Magical Innovations to the Official Mobile App for Event Tech Live London

by jummy84
written by jummy84

Trusted by the world’s most iconic events, Eventbase has been the leader in live event technology for more than a decade powering event apps for global events including Salesforce Dreamforce, SXSW, CES and many more. Now, Eventbase is bringing their latest innovations to Event Tech Live London for the first time.

Eventbase has built a reputation as the go-to platform for enterprise-grade event technology. Their mobile event app platform has been recognized seven times as Best Event App at the Event Technology Awards. In the last year alone, over 3 million attendees used an Eventbase-powered event app. But Eventbase is more than just an event app. It’s a company driven by innovation and dedication to redefining what’s possible in the live event space. Their tech doesn’t just support events, it elevates them.

Attendees at this year’s show will get the exclusive opportunity to see Eventbase’s award-winning platform in action with the official Event Tech Live London Mobile App. This year the app features Discover, Eventbase’s dynamic personalised launch screen, Braindate peer learning conversations, Erleah Ai Assistant and networking and Pointr Maps. Discover how they continue to redefine what’s possible in live event technology.

Introducing MagicBadge™: A Game Changer for Attendee Engagement

Launching at Event Tech Live London, Eventbase is excited to unveil its latest breakthrough: MagicBadge™, a revolutionary new real-time event experience platform featuring the world’s first secure digital credential. MagicBadge is poised to transform how attendees engage at live events.

Eventbase invites attendees to join them for a special VIP experience at Event Tech Live called “Find Your Flock”. This immersive activation will leverage MagicBadge to help attendees form more meaningful and relevant connections. Think of it as a smarter, tech-enabled version of networking. This unique experience turns typical event mingling into something more personalized and meaningful. You won’t want to miss it.

Beyond this VIP experience, all Event Tech Live London attendees will be able to use their MagicBadge embedded within the official event mobile app, powered by Eventbase. With MagicBadge, attendees can effortlessly exchange contact information as a smarter way to connect.

See for Yourself at Booth D34

If you’re attending Event Tech Live London, you’ll be able to experience Eventbase firsthand, whether through the official event app or by meeting with their team at Booth D34. The Eventbase team will be on hand to walk you through their technology, answer your questions and show you how Eventbase can be implemented at your own events.

Whether you’re planning your next flagship event, seeking ways to improve attendee engagement or simply curious about the next wave of event tech innovation, don’t miss your chance to connect with Eventbase at Event Tech Live London.

Register for Event Tech Live Today

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Events

Innovations, international partnerships, and new event formats – the Future of Festivals 2025 is in the starting blocks!

by jummy84
written by jummy84

Anticipation is running high for the upcoming edition on Thursday, November 27, and Friday, November 28, 2025, at STATION Berlin (Luckenwalder Str. 4-6, 10963 Berlin). The new location means a move to larger and more spacious halls and represents another milestone for the leading industry event of the European festival and event industry. With 8,000 visitors expected from over 30 countries, Future of Festivals is heading for a new attendance record.

Exhibition space doubled with international diversity

Demand is overwhelming, and the exhibition area is almost fully booked. With 12,000 square meters of exhibition space spread across four halls, plus additional space in foyers and studios, the new venue offers twice as much space as before. Around 350 exhibitors from all over Europe and the world will be presenting their innovative solutions, ranging from sustainable event technology and security solutions to digital tools for festival management. Well-known international companies such as AirDD (USA), Blytz (Italy), AMENA Smart Displays (Slovakia), The Event Flag Hire Company (UK), and Consel Group (Switzerland) will be represented, as will German companies including Air Decor, Silutions GmbH, Stageventure, and festivals such as Wacken, which will also be exhibiting. A special highlight are the international pavilions: in addition to the Dutch Pavilion (presented by the Dutch Embassy & Innofest) of this year’s partner country with a focus on “Collaborate and Innovate,” a Belgian and a British joint stand will be represented for the first time.

“The lineup of exhibitors at Future of Festivals has never been as innovative as this year, with numerous start-ups and scale-ups. This shows that the event industry is constantly evolving and remains stable despite crises,” says CEO Robert Stolt.

International speaker program

The speaker program for Future of Festivals 2025 is complete and is more international and top-class than ever before. Experts from Europe, Asia, and especially the Netherlands will provide insights into current developments and future trends. With over 150 experts from around the world, this year’s program offers interesting insights into the globally grown festival and event industry. Renowned personalities such as Holger Hübner (Wacken Open Air), Anouk Winant (Tomorrowland), Tomasz Loeffen (Sziget Festival), Vivian Belzaguy Hunter (Ultra Music Festival), Omar Agha (MDLBEAST), Anna van Nunen (ESNS), John Rostron (Association of Independent Festivals), and many more will share their visions on trends, sustainable solutions, and the challenges facing the industry.

Networking reimagined: Delegates Database and interactive formats

This year, there will once again be a Delegates Database, which is already online and enables participants to make targeted contacts and plan meetings, which is a real game-changer for networking on site. At the trade fair itself, a 360-degree theater and a roundtable expand the program with interactive discussion and exchange formats that create space for in-depth conversations and new collaborations.

Promoting independent festivals

Future of Festivals is inviting smaller and independent festivals to a special delegate trip to promote their diversity. The aim is to present them with practical and affordable solutions during guided start-up tours that are suitable for a wide range of event sizes and highlight their special position as drivers of change.

Ticket sales are now open!

Ticket sales for Future of Festivals 2025 have already started. Tickets are available here: https://futureoffestivals2025.reservix.de/events

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Events

A Greener Future announces Green Events & Innovations Conference 2026

by jummy84
written by jummy84

Photography by Chris Cooper/ ShotAway/ www.ShotAway.com/ #shotawaydotcom

The 18th edition of the Green Events and Innovations Conference (GEI18), returns to the Royal Lancaster Hotel in London on Tuesday, 24th February 2026. 

GEI is the foremost conference for event sustainability – it sees the brightest minds gather to tackle the most poignant and pressing topics relating to event sustainability, climate change, and social action. A partnership between green event pioneers A Greener Future (AGF) and the world’s leading platform for the live music and entertainment sector, the International Live Music Conference (ILMC), GEI18 is sponsored by the world’s first green energy company Ecotricity, AEG and The O2. 

The conference includes a programme jam-packed with engaging talks, panels, discussions, and case studies from music and sporting events; a climate-friendly lunch, refreshments throughout the day, and closing drinks. There are second-to-none networking opportunities in the event sustainability space; access to the International AGF Awards, celebrating the best in class for event and venue sustainability; and for the first time, free access to Soho Calling, the music showcase event organised by ILMC.

Topics already slated for discussion at GEI18 include extreme weather and operational impacts; energy; clean water and air; green touring; culture for social change and climate action; boycotts, bans, and lawsuits; and the role of events and culture in countering rising polarisation and intolerance in society by deepening connections.

“People come together at GEI to speak freely, discuss the most important issues impacting our sector, our lives, and our planet – and to be inspired. In the 18 years GEI has been running, we’ve seen an evolution in awareness and understanding of our sector’s impact and our potential. We’re very much looking forward to bringing the community together again in February ’26. The sharing of experiences, ideas, and innovations at GEI helps us to maintain our cool even while the temperatures keeps rising,” says Claire O’Neill, founder and CEO of A Greener Future.

Applications are now open for The Quick-Fire Innovation Round, a firm favourite on the GEI programme that gives a selection of delegates the chance to pitch their innovative solution or product to future clients and peers. To apply, click here.

Once the conference segment of GEI is complete, we round off the day with the International AGF Awards 2026, sponsored by Skydiamond, in which we celebrate the most innovative and greenest events, venues, organisations, and individuals from across the globe over the last 12 months. The awards span ten categories, including the prestigious International Greener Festival Award, which is this year sponsored by Earth Positive Future.

Following the awards ceremony, GEI delegates have free access to London’s newest showcase festival Soho Calling, which takes place across central London and is organised by ILMC.

GEI always features a stellar cast of outstanding speakers, with previous participants including: Brian Eno, Moby, Blaine Harrisson (Mystery Jets), Carly McLachlan (Tyndall Centre), Dale Vince OBE (Ecotricity / Grid Faeries), Danielle Magalhaes (Secretariat to the Climate Framework at UNFCCC), Dr Clair Barnes (World Weather Attribution / Imperial College London), Erik Distler (AEG), Greg Cochrane (journalist and broadcaster), Jacob Collier, Madame Gandhi, Minister for Climate Kerry McCarthy (MP Bristol East), Cathy Runciman (EarthPercent), and artist Declan McKenna.

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