His new music focuses on their romance instead of marital problems
As expected, Justin Bieber has more to say about married life on Swag II, the companion album to July’s Swag. And while his last release kept it real about the ups and downs that come after nearly six years of marriage and a baby, Bieber is in full-on romance mode this time around.
From the start of the album, Bieber makes it very clear that he’s in love with his wife, model and Rhode founder Hailey. Songs like “Better Man” sound like vows, where the singer promises tenderness to his beloved. On “Love Song,” he reveals how much he wants to write one that she “can’t stop singing.” The equally straightforward “I Do” has Bieber assuring “never loved you more than I do right now.”
Meanwhile, tracks like “Eye Candy” and “Bad Honey” offer a lustier side of Bieber’s affection for his wife. Hailey showed her enthusiasm for the latter on Instagram. “I might just go give you my loving, uh/I might give you a piece of my mind, uh/I might just go ’head, do somethin’/Baby girl, you’re makin’ me, makin’ me sing,” he croons on the second verse. Later on “All the Way,” he calls her face the eighth world wonder.
Even Bieber’s moving dedication to son Jack Blues is also a celebration of Hailey. On “Mother in You,” he sings about seeing his son open his eyes for the first time. “And I remember the moment, at 2 in the morning/A sober reflection in you/And you looked right through me like you really knew me/So much of her coming through,” he offers on the song.
Swag II was announced 12 hours before it was released. The billboards and large-scale advertisements that revealed that it was coming featured photos of the Bieber trio in the same black-and-white style as the videos and images from his Swag rollout. His latest features collaborations with Tems, Hurricane Chris, and Bakar as well as the returns of Lil B and Eddie Benjamin.