The Stud Budz want to encourage women and girls to not be sidelined by their time of the month.
WNBA stars Courtney Williams and Natisha Hiedeman have dyed their hair “period red,” showcasing their new styles on the basketball court Sept. 9 as their team faced off against the Indiana Fever at Gainbridge Fieldhouse in Indianapolis.
“Periods shouldn’t hold you back in sports. A statement we live and die by,” the duo wrote on Instagram as part of a partnership with U by Kotex. “Play on your period with U by Kotex, for powerful protection.”
Wearing a matching smock bearing the words “I play on my period,” Courtney said in the video that she agreed to partner with the menstrual hygiene brand partly because she wanted to do “anything to help women feel more comfortable.”
“Us just being on the stage that we’re on, being two Black, masculine women,” the 31-year-old added, “like that in itself is great representation.”
But it also goes further than that.
“We have mothers on our team balancing basketball and parenthood,” Courtney noted, “It definitely inspired me.”