The corporate event planning company shares research-backed look at how events are changing
GoGather has released their 2026 Corporate Events Trends Guide ahead of the new year, featuring industry professional insights and research-backed findings. The 2026 guide features a core theme of strategic, intentional, experience-led events that actually justify the time and money people spend to attend. The free guide is available for anyone to view here.
Inside, you’ll find a deep dive into six main trend predictions, including:
- Experience-first event design
- Formats and content are getting sharper
- Attendee behavior is redefining agendas
- Technology, AI and the data that matters
- Production that balances tech and emotion
- Logistics, operations and planning strategy
“In my 20 plus years within the event planning industry, these last couple years have truly been the most transformative, especially in terms of technical advancements, the shift in attendee desires and overall logistical planning,” said Brian Kellerman, CEO & Partner at GoGather. “Our team pride ourselves in being proactive vs. reactive when it comes to these quick changes, and putting together these guides help us prepare for what’s to come. We hope that by sharing this guide we can help the industry grow and strengthen as a whole!”
The guide also highlighted key data points from recent research to help prepare event professionals for the rapidly evolving industry. Compared with 2025 figures, the research shows:
- 6% of meeting professionals experienced a rise in meeting costs
- 39% of meeting professionals used AI for content creation
- 66% of meeting professionals experienced flat or reduced budgets
- 83% of meeting had in-person components
For over 15 years, GoGather has delivered high-quality corporate events worldwide that support creative concepts, organizational missions and event goals. From strategy development to execution, they handle every detail of a client’s event. Their team is made up of the industry’s most seasoned event experts located both nationally and internationally.
