As a business owner with a storefront on Bowery, designer Snow Xue Gao gets the pleasure of seeing what young, everyday women are wearing. These days, she says those early 20-somethings are dressing corporate but casual, styling business-on-top blazers with casual bottoms. She finds that slip skirts and cotton tiered maxi skirts are some favorites of these Gen Z women, and incorporated that logic into her collection.
She’s been perfecting her tweed blazers for a while now, and this season, most will come just shy of $300 in different colorways, from pink to black. Due to the popularity of this piece, she’s even explored a new “puffer” option, tweed on the outside with a thin layer of puffer material on the inside for those early spring days. Gao also mentioned that on her lunch break she often visits Elizabeth Street Garden and notices girls wearing clothing that is still loose but stylish, and she wanted to ensure that her collection matched the needs of those very women. Talk about a great way of doing market research.