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Events

GPJ and Eventbase Announce Partnership on the Launch of Revolutionary Activate and MagicBadge™ Technology

by jummy84
written by jummy84

Global leader in live event technology, Eventbase, is excited to announce George P. Johnson Experience Marketing (GPJ), the world’s leading strategic experience marketing agency, has become the first agency partner certified on Eventbase Activate and MagicBadge™.

After more than a decade of partnership delivering innovative mobile experiences for many of the world’s largest events including Salesforce Dreamforce, Adobe MAX, Workday Rising and Cisco Live, Eventbase and GPJ are expanding their collaboration to bring Activate and MagicBadge™ to live events globally. 

On November 12, 2025, Eventbase and GPJ will host an exclusive VIP experience at Event Tech Live London called “Find Your Flock”, showcasing a special MagicBadge™-enabled networking experience designed to connect attendees in a personalized and meaningful way.

Beyond the VIP experience, all Event Tech Live London attendees will be able to use their MagicBadge™ embedded within the official event mobile app, powered by Eventbase. With MagicBadge™, attendees can effortlessly exchange contact information as a smarter way to connect. They will also be able to experience the technology firsthand through a live demonstration at the Eventbase booth (D34) and see how Activate and MagicBadge™ can trigger a personalized digital experience on an attendee’s phone and on digital screens throughout the event venue.

“We’re excited to be collaborating with experiential marketing leaders GPJ as we bring Activate and MagicBadge™ to some of the world’s largest events in 2026,” says Jeff Sinclair, CEO at Eventbase. “With our customers tapping GPJ’s creativity and thought leadership, I cannot wait to see the event experiences they create with this powerful new technology.”

“MagicBadge puts frictionless, personalized, and deeply human event experiences in the palm of your hand,” says Ken Madden, SVP, Global Head of Technology & Innovation at GPJ. “It removes barriers to connection and unlocks insights that empower us to craft immersive, unforgettable moments throughout the entire audience journey.”

Ken Madden and Jeff Sinclair are presenting a session on “The Future of Personalized Digital Activations and Gamification at Events” at Event Tech Live London on Wednesday, November 12 from 2:40pm to 3:10pm at the Tech Talks Theatre. The session will explore how Eventbase and GPJ have collaborated on Activate and MagicBadge™, and the vision for how this unique real-time event experience product will elevate events starting in 2026. 

How Eventbase Activate with MagicBadge™ Works

Created by Eventbase and patent-pending, MagicBadge™ is the world’s first secure digital credential for conferences and events. Eventbase Activate is a revolutionary new real-time experiential event technology that features MagicBadge™. With Activate, event organizers can configure MagicBadge™ scanning at locations throughout the event venue and instantly trigger a personalized digital experience on an attendee’s phone and on nearby digital screens with every scan or tap. Activate extends the ability for event organizers to engage with attendees, learn more about them and drive real-time personalized experiences at events. 

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Events

Eventbase Brings Magical Innovations to the Official Mobile App for Event Tech Live London

by jummy84
written by jummy84

Trusted by the world’s most iconic events, Eventbase has been the leader in live event technology for more than a decade powering event apps for global events including Salesforce Dreamforce, SXSW, CES and many more. Now, Eventbase is bringing their latest innovations to Event Tech Live London for the first time.

Eventbase has built a reputation as the go-to platform for enterprise-grade event technology. Their mobile event app platform has been recognized seven times as Best Event App at the Event Technology Awards. In the last year alone, over 3 million attendees used an Eventbase-powered event app. But Eventbase is more than just an event app. It’s a company driven by innovation and dedication to redefining what’s possible in the live event space. Their tech doesn’t just support events, it elevates them.

Attendees at this year’s show will get the exclusive opportunity to see Eventbase’s award-winning platform in action with the official Event Tech Live London Mobile App. This year the app features Discover, Eventbase’s dynamic personalised launch screen, Braindate peer learning conversations, Erleah Ai Assistant and networking and Pointr Maps. Discover how they continue to redefine what’s possible in live event technology.

Introducing MagicBadge™: A Game Changer for Attendee Engagement

Launching at Event Tech Live London, Eventbase is excited to unveil its latest breakthrough: MagicBadge™, a revolutionary new real-time event experience platform featuring the world’s first secure digital credential. MagicBadge is poised to transform how attendees engage at live events.

Eventbase invites attendees to join them for a special VIP experience at Event Tech Live called “Find Your Flock”. This immersive activation will leverage MagicBadge to help attendees form more meaningful and relevant connections. Think of it as a smarter, tech-enabled version of networking. This unique experience turns typical event mingling into something more personalized and meaningful. You won’t want to miss it.

Beyond this VIP experience, all Event Tech Live London attendees will be able to use their MagicBadge embedded within the official event mobile app, powered by Eventbase. With MagicBadge, attendees can effortlessly exchange contact information as a smarter way to connect.

See for Yourself at Booth D34

If you’re attending Event Tech Live London, you’ll be able to experience Eventbase firsthand, whether through the official event app or by meeting with their team at Booth D34. The Eventbase team will be on hand to walk you through their technology, answer your questions and show you how Eventbase can be implemented at your own events.

Whether you’re planning your next flagship event, seeking ways to improve attendee engagement or simply curious about the next wave of event tech innovation, don’t miss your chance to connect with Eventbase at Event Tech Live London.

Register for Event Tech Live Today

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Events

Salesforce Dreamforce Transforms Event Navigation With Mobile App Powered by Eventbase and Pointr Maps

by jummy84
written by jummy84

Attendees converging for Salesforce Dreamforce this week will be the first to experience the world’s most advanced event app featuring a hyperlocal personalized mapping experience powered by Eventbase and Pointr.

Taking place at the Moscone Center in San Francisco October 14–16, 2025, Dreamforce is Salesforce’s flagship annual conference and it’s also the world’s largest and most trusted AI event. With Dreamforce’s campus spanning multiple venues around the Moscone Center as well as nearby hotels, outdoor plazas, and iconic venues across San Francisco, navigating such a large-scale event can be overwhelming. So this year Salesforce set out to transform event navigation by partnering with Eventbase, the gold standard in event apps, and Pointr, the global leader in indoor location technology.

Reinventing Event Navigation

Eventbase natively integrated Pointr Maps into the Salesforce Events App, making it easy for attendees to navigate the venue with the help of precision indoor location and blue-dot wayfinding. Leveraging Bluetooth signals from beacons as well as WiFi access points, Pointr Maps offer unmatched accuracy and seamless transitions between floors and indoor/outdoor as well. In addition, Pointr’s MapScale product uses AI to dramatically reduce the time it takes to import and update map files, and Pointr’s smart routing engine automatically calculates optimal navigation routes.

Salesforce also worked with Eventbase to extend the Pointr product to display on the map both hyperlocal personalized recommendations and the location of the attendee’s sessions on a selected day. A game-changer for attendees, this transforms the map into a discovery tool helping attendees decide what to do next based on what is nearby.

Dreamforce attendees will benefit from:

  • Seamless Navigation – turn-by-turn blue-dot wayfinding across Moscone Center
  • Smart Search & Interactive Maps – instantly locate sessions, exhibitors, meeting rooms, and amenities on a 3D map
  • Hyperlocal Personalized Experiences – contextual recommendations and location-aware engagement
  • Filtered Map Views – view the campus by “My Agenda” (sessions), “Recommended Sessions,” or exhibitor interests
  • Accessibility experience – optimized routing with accessible pathways and shortest-distance navigation

“Salesforce is a leader in AI so their flagship conference, Dreamforce, is the perfect place to launch our next generation AI-powered navigation experience,” says Jeff Sinclair, CEO of Eventbase. “Pointr and Eventbase are once again setting the new standard for event maps.”

“Together with Eventbase, we’re helping Dreamforce attendees focus on what matters most: connecting, learning, and being inspired. With smart search, bluedot wayfinding, and personalized map views, we’re delivering first-of-its-kind navigation features to ensure every attendee can make the most of Dreamforce 2025,” said Scott Berkley, Head of Events at Pointr.

This milestone builds on the successful collaboration between Eventbase and Pointr, who have also partnered to deliver innovative mapping experiences at CES, Workday Rising and other premier technology and enterprise events worldwide.

The 2025 Salesforce Events App is available as a native mobile app on iOS and Android.

About Salesforce Dreamforce

Dreamforce 2025 is the world’s largest & most trusted AI event. It’s an annual event that brings together the global Salesforce community for learning, connection, fun, and giving back. It celebrates customer success, trusted AI, and groundbreaking innovation like Agentforce — transforming attendees into Agentblazers and showcasing everything AI was meant to be.

Since its launch in 2003, Dreamforce has become an experience unlike any other. Learn more at: www.salesforce.com/dreamforce/

About Eventbase

Eventbase has set the gold standard for live event technology for more than a decade, winning more awards than any other event app platform. We are an event app development company that powers mobile event apps for global brands including Salesforce, IBM, Cisco and Adobe. We also build official mobile apps for massive events including South By Southwest (SXSW), the Consumer Electronics Show (CES), and we created official apps for three Olympic Games. Learn more at: www.eventbase.com

About Pointr

Pointr is a global provider of indoor mapping and location technology. The company delivers highly accurate blue-dot positioning across complex, multi-floor, indoor and outdoor campuses. Its AI mapping engine enables large-scale deployments and fast map generation, while SDK and API integrations connect easily with existing building systems.

Pointr’s technology is used by Fortune 100 companies and operates in more than 5,000 venues worldwide. The company has digitized over 7 billion square feet of indoor space, including convention centers, hospitals, airports, retail, and hospitality campuses. Learn more at pointr.tech.

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