Diarrha N’Diaye, the visionary founder behind the beauty brand Ami Colé, has been appointed Executive Vice President of Beauty and Fragrance at Kim Kardashian’s Skims Beauty, marking a major new chapter in her career.
In her new role, N’Diaye will oversee product development, innovation, and brand strategy, helping to shape the beauty arm of the billion-dollar Skims empire as it expands beyond its core apparel offerings.
“I have sat on salon floors, worked eight-hour shifts at beauty retailers, started a company, and am now taking an executive seat at a beauty brand promising to bring a fresh approach to beauty,” N’Diaye tells The Cut exclusively.
“I have been around the block, and I’m happy to bring this vault of knowledge to Kim’s beauty closet to work on a new wave of inclusive beauty for all. The sky really is the limit, and I want every little brown girl to know that.”
In a press release, N’Diaye said she’s “excited to bring in best-in-class formulas and a customer-first mentality to Skims Beauty.” Kardashian echoed the excitement, adding, “I want Skims Beauty to be a place where everyone feels represented, and there was no better person to help us do that than Diarrha.”
Kim Kardashian attends as Swarovski celebrates SKIMS Collaboration and unveils it’s NYC flagship store on November 07, 2023 in New York City.
Dia Dipasupil/Getty Images
The announcement follows the September 30 closure of N’Diaye’s beloved brand Ami Colé, which she founded in 2021 to celebrate melanin-rich skin.
“I meant what I said about my love, dedication, and obsession with our beloved beauty industry. I am proud to have lived my dream out loud, failed, and dusted myself off into an amazing new opportunity to continue to do the work,” N’Diaye said.
Her move to Skims Beauty signals a powerful new era—one focused on inclusivity, innovation, and authenticity.
Read our Summer 2022 cover story on Diarrha N’Diaye here.
Meredith Jenks
