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Cracker Barrel Defends Logo Swap + Blames Outrage On ‘Vocal Minority’ & Vows to Offer ‘Fresh Energy’

Cracker Barrel is standing firm amid growing backlash over its new logo and brand revamp, dismissing criticism as coming from a “vocal minority.”

The Tennessee-based chain unveiled a simplified, text-only logo this week, removing the longtime image of an old man seated by a barrel.

The update, part of Cracker Barrel’s “All the More” campaign, also includes a refreshed menu and remodeled restaurants. Chief marketing officer Sarah Moore said the changes are about “bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests.”

Steak ‘n Shake chimed in, stating, “This is what happens when you have a board that does not respect their historical customers or their brand.”

In response, a Cracker Barrel spokesperson told Fox News Digital, “There may be a vocal minority who feel differently. However, the strong performance of these locations affirms that we are moving in the right direction.”

“The things you love about us will stay,” Moore reassured. “These changes are for [our guests].”

Will you still be eating at Cracker Barrel?

23 August 2025

Halsey has voiced her support for Sydney Sweeney following her American Eagle ad campaign.

Sydney Sweeney starred in the American Eagle campaign

The 30-year-old singer has taken to social media to defend Americana, the Tony Tost-directed crime thriller, and Sydney, her co-star in the film.

Halsey wrote on her Instagram Story: “If you love cinema, than you should know that cinema comes first. This is cinema.”

Halsey also seemingly addressed Sydney’s controversial ad campaign, which sparked a debate over race and beauty standards in America.

Critics of the campaign accused American Eagle of promoting eugenics by using a play on the words “jeans” and “genes”.

Halsey said: “I do agree that our words are important in this climate. I don’t, however, think that it’s fair for the news cycle to predatorily rip a hardworking director and his hardworking crew for this film that is completely separate-from and unrelated-to a (pretty dumb) advertising take.”

Although Halsey didn’t mention Sydney by name, she hinted that she was referring to the Hollywood star.

She added: “If it’s not clear who the actual people I’m standing up for are. I’m sorry look closer.”

Sydney became the subject of fierce online debate after the American Eagle advert premiered.

In the campaign video, the actress – who has blond hair and blue eyes – says: “Genes that are passed from parent to offspring often determine traits such as hair colour, personality and even eye colour.”

Sydney concluded the segment by looking into the camera and saying: “My jeans are blue.”

American Eagle later issued a statement defending its campaign.

The company read: “We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”

Meanwhile, Americana has proven to be a box office flop since its release, with director Tony Tost observing that it has been “gobbled up by the zeitgeist”.

Tony recently wrote on X: “One of the great things about movies is that they outlive the zeitgeist into which they were released.

“As someone whose first film sorta got gobbled up by the zeitgeist, I’ll be curious to see how it’ll stand up after this moment is over. Hopefully fairly well!”