In less than a month, Amazon will hold its Big Deal Days of the year on October 7 and 8. Outside of Black Friday, the best Prime Day deals of 2025 deliver some of the biggest price drops of the year—and many great discounts are already live. As a shopping editor who’s reported on every Amazon Prime Day for the past five years, I’ve seen that this is when you’ll find major clothing deals along with deep markdowns in beauty, tech, and home. Held off on a big-ticket purchase like the Dyson Airwrap, Apple Watch, a new mattress, or a red light-therapy mask? Now’s the time to save hundreds. And because plenty of worthy discounts have already dropped—on everything from essentials like Crest whitening strips and body lotions to fashion trends like plaid dresses and designer bags—I’ve started curating the early Prime Day sales that are worth adding to cart now. Continue to check here in the weeks leading up to the two-day shopping event, as I’ll be keeping this list updated with the top picks as they go live. (P.S. If you’re not a Prime member, it’s easy to sign up for a free trial.)
My favorite early Prime Day deals as a fashion and beauty editor
Jump to early Prime Day deals by category:
Best early Prime Day clothing deals
Look closely enough and you’ll soon realize that Amazon is a goldmine for wardrobe staples and trendy finds alike. We’ve scrolled through hundreds of fall dresses, cardigans, and easy-to-style jackets to bring you the cream of the crop. Crisp button-downs, smart loafers, and our editor-favorite Madewell balloon jeans—they’re all up to 40% off. Ahead, find more good deals, including essential accessories like sunglasses, bags, and jewelry.
Best early Prime Day beauty deals
So many editor-approved beauty and hair-care products that rarely go on sale are marked down now. We’re talking K-beauty skin-care products like Medicube’s 40%-off pore pads, cult-favorites like Sunday Riley’s Good Genes at-home chemical peel, the best-selling Revlon One-Step blow-dryer brush, and a tubing mascara you’ll want to stock up on. These Amazon Prime Big Deal Days discounts rarely return outside of the holiday shopping season.
Best early Prime Day home deals
Some of the best early deals are on home essentials—from laundry detergent to storage bins—but the real standouts are upgrades across the home. We’re already seeing savings on Shark robot vacuums that do the dirty work for you, sunrise alarm clocks that help with shorter mornings, and new mattresses like this memory-foam option from Tuft & Needle. Patio furniture and Amazon Echo devices are also marked down, alongside tech must-haves like the Fire TV Stick and WiFi-enabled gadgets. It’s the kind of sales event that makes it easy to refresh your space for fall—or even start your holiday shopping early.
How to save big on Amazon Big Deal Days
Our team of shopping editors have reported on the two-day sale (sometimes four-day) since it first began in July 2015. If you’re looking to secure the biggest discounts before the clock runs out tonight, here’s how to make the most of it:
- Try a free Amazon Prime membership: Not a member? Start a free trial now to unlock exclusive deals before the sale ends.
- Check competing retailers: Although it’s an exclusive Amazon sales event, other stores run their own discounts—sometimes matching Lightning Deals with great deals on KitchenAid mixers, VPN subscriptions, and iOS-compatible gadgets.
- Save your picks: It can feel very overwhelming to shop the sheer amount of deals. Use the Amazon app to your advantage. Tap the heart icon to build a shopping list so you can jump on deals before they disappear.
- Check out Amazon products: The best Prime Day sales we’ve seen are the ones for Amazon’s own products, such as its Fire TV products, Kindle e-readers, Echo speakers, and more. If you’re in the market for smart home devices, this is the best time of the year to shop. Just note: many of these offers are Prime-member exclusives.
