Thanks to modern technological advancements, your fridge can preemptively order your favorite soda, and your garage door can be opened from the next town over. Now, your washing machine can host an OutKast concert right from your laundry room.
OK, much like the promise of AI technologies, that’s a little bit of a misnomer. Instead, the ATLiens’ own Big Boi has teamed up with Whirlpool for a limited edition Front Load Washer (a combination washer and dryer set) that plays “So Fresh, So Clean” sometime during the wash cycle. And if you somehow hear “Bombs Over Baghdad” instead, you’d better run for the hills.
Whirlpool announced the unofficial washer of the “Player’s Ball” in a recent Instagram post, with Senior Brand Manager Morgan LaLonde saying that “with a washer this fresh, it warranted the freshest collab.” (The campaign is meant to help promote Whirlpool’s new “FreshFlowVent System.”) Meanwhile, Big Boi said he was “all in,” adding that, “Now your laundry looks fresh, smells fresh, and even sounds fresh.” No word yet on what André 3000 thinks about the move, but he’s likely practicing on an ever bigger instrument than 7 piano sketches.
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If you want your clothes to be “cooler than a polar bear’s toenails,” then you’re in luck as Whirlpool and Big Boi are giving away one machine, including free installation. Just follow @WhirlpoolUSA on Instagram and like and comment on this post with the hashtag #whirlpoolsofresh. Then, tag some friends for additional entries and maybe just a smidgen of personal embarrassment. The contest runs through Tuesday, September 23.
Given André 3000’s continued disinterest in an OutKast reunion, you can’t really blame Big Boi for the partnership. At the same time, moves like this always smack of some level of in-authenticity, and they regularly position art as mere fodder for commerce. However, at the end of the day, it sure beats a fan that hums to the beat of KISS songs or a blender that also plays ’90s screamo.
Check out the post/video below.