Blush

It’s not often that you’ll find me fawning over yet another makeup launch, let alone a blush. But every beauty insider knows that Glossier Cloud Paint is far from your average blusher. Having flipped the world of minimalist makeup trends on its head all the way back in 2017, this iconic glowy blush has found its way into practically every beauty editor’s makeup bag—courtesy of its buildable pigment and a radiant finish.

And in my humble opinion, it paved the way for the whole cream blush movement before it even became a thing (a bold statement, I know). In fact, I can account for at least five emptied-out tubes that I’ve thrown out in the last four years alone. Now, imagine my excitement when I got wind of the news that Glossier is launching a new iteration of the Cloud Paint blusher—a hybrid plush formula that applies like a cream and dries down like powder for a soft-focused, blurred makeup look.

Full disclosure: I’ve sworn off powder formulas a good few years ago, and apart from an occasional dab of setting powder, my choice of makeup products often leans on the glowier side (read: skin tints, cream bronzers, liquid highlighters—you name it). So, although I was very much intrigued by the launch, at first, I was convinced that because of its powdery nature, the new Glossier blush wasn’t for me.